FaceBook and Other Social Media

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Review of Social Media Landscape

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FaceBook and Other Social Media

  1. 1. FaceBook and Other Social Media Connecting through the Web
  2. 4. " New technologies are always used to do old tasks--until some driving force causes them to be used in new ways." ~Marshall McLuhan
  3. 5. How is the web changing where and how connections takes place?
  4. 6. Slide courtesy of Marta Z. Kagan, http://martazkagan.com
  5. 7. Slide courtesy of Marta Z. Kagan, http://martazkagan.com
  6. 8. Slide courtesy of Marta Z. Kagan, http://martazkagan.com
  7. 9. Slide courtesy of Marta Z. Kagan, http://martazkagan.com
  8. 10. 2004 2004 2008 1998 2007 2005 2003 2001 2003 2005 2008 2004 2006 2008 1999
  9. 11. The Early WWW <ul><li>Web as destination </li></ul><ul><ul><ul><li>One-Way Surfing </li></ul></ul></ul><ul><li>Go to Web to search / find /read </li></ul><ul><ul><ul><li>content collection </li></ul></ul></ul><ul><li>HTML coding skills a must for publishing </li></ul>
  10. 12. Web 2.0 <ul><li>The read / write web </li></ul><ul><li>Anyone can now publish! </li></ul><ul><ul><ul><li>Blogs, wikis, podcasting, RSS </li></ul></ul></ul><ul><ul><ul><li>HTML coding skills not necessary </li></ul></ul></ul><ul><li>Web creation and interaction </li></ul>
  11. 13. Open Community of Practice
  12. 14. The Social Web & PLEs
  13. 15. <ul><li>Learning Mgmt Systems </li></ul><ul><li>Open courseware </li></ul><ul><li>Social networking </li></ul><ul><li>Web 2.0 </li></ul>Formal & Informal Online Learning Environments
  14. 16. What do we know about Today’s students ?
  15. 17. ECAR Study of Undergraduate Students and Information Technology, 2007 <ul><li>Fourth consecutive year of study </li></ul><ul><li>27,846 Freshmen, seniors and community college students </li></ul><ul><li>103 Higher education institutions </li></ul>Educause Center for Applied Research
  16. 18. Student Computer / Internet Activity <ul><li>Average use of electronic devices exceeds 18 hours / week </li></ul><ul><li>99.9% send and read email </li></ul><ul><li>98.6% write documents for course work </li></ul><ul><li>94.7% search the web & institutional library </li></ul><ul><li>91.7% create presentations </li></ul>
  17. 19. Student Computer / Internet Activity <ul><li>86.4% online shopping </li></ul><ul><li>84.1% send instant messages </li></ul><ul><li>83 % use course management system </li></ul><ul><li>81.6% online social network (Facebook) </li></ul><ul><li>78.3% play computer games </li></ul><ul><li>41.7% access / use wikis </li></ul><ul><li>29.1% create web pages </li></ul><ul><li>27.8% blogging </li></ul>
  18. 20. Student Preferences for IT use in Courses
  19. 21. Perceptions of IT in Courses Using IT in Courses
  20. 22. Bottom Lines? <ul><li>Undergrads like IT </li></ul><ul><li>Net Gen characterization does not apply to all undergrads </li></ul><ul><li>University is a place where students mature as IT users </li></ul><ul><li>Respondents agree with series of positive outcome statements about IT </li></ul>
  21. 23. Facebook That Was Last Year, Now 4 th Most Trafficked
  22. 24. Questions ?

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