CMS Expo - What About Plone? April 2009

CMS Expo Learning & Business Conference What About Plone CMS? Brett Wangman President, The Center for Association Growth brettw@tcag.com www.tcag.com

Topics We’ll Cover Today • Who Am I, Who Are You, Why Are We Here? • Definitions We Need To Start With • Real World Usage of Plone within Associations – Small associations built entirely on Plone – Large associations using Plone for public web site and members only area – Workflow intensive applications • OPENAssociations • Looking Forward 2

Who Am I? • Work (Currently) – President, The Center for Association Growth (Association Management) – Founder, OPENAssociations (Technology Solution Provider) • Work (Previously) – VP Communications, OutStart (e-Learning) – VP Marketing, Participate Systems (Online Community Management) – VP Marketing, Neodesic (CRM and Online Community) – Advertising Director, Andrew Corporation (Wireless Infrastructure Mfg) – Account Director, Zylke and Associates (Business to Business Marketing Agency) • Education – BA, English, University of Michigan – MS, Managerial Communications, Northwestern University • Personally – Married, father of 2, live in Chicago – Reading: 1) eMyth Revealed 2) Team of Rivals 3) Walking the Bible 3

Who Are You? • • Content Administrator? Systems Administrator? • • Project Manager? UI Designer? • • Content Creator? Entrepreneur? • • Software Developer? Student? • • Art Director? Association Leader? • Writer? 4

Why Are We Here? • Love for or Interest in Open Source • Love for or Interest in Content Management • Vested Interest in One or More of the Leading Open Source Content Management Systems • Love for or Interest in Associations/Non-Profits • Looking for New Markets and New Customers for Our Unique Skills 5

Definitions • Associations • Association Management Company (AMC) • Association Technology Platform • Association Management System (AMS) • Open Source within Associations 6

Associations • Official definition by IRS: “In general, an association is a group of persons banded together for a specific purpose.” • Two main types – Section 501(c)(6) • trade associations, and individual membership organizations or professional societies • 86,054 trade and professional associations – Section 501(c)(3) • philanthropic organizations • 1,010,365 philanthropic or charitable organizations 7

Examples of 501(c)(6) Associations • Legal Marketing Association (LMA) • International Association of Rehabilitation Professionals (IARP) • Association of Strategic Alliance Professionals (ASAP) • Commission on Accreditation of Ambulance Services (CAAS) 8

Why Do People Join Associations? • Education / professional development • Information, research, statistics • Standards, codes of ethics, certification • Forum (face-to-face or virtual) to discuss common problems and solutions • Service / mission oriented – volunteerism and community service • Provide a community, network, “home”, identity, participation * Benefits from ASAE web site 9

Association Management Company (AMC) • AMCs are for-profit businesses that provide professional management and administrative services to associations. • An AMC provides a centralized office that serves as the client association’s headquarters. • All overhead costs are then shared between the AMC's various clients, increasing each association's resources and capabilities without major capital investment. • Due to the shared resources, specialists are drawn from the personnel pool and are assigned on an as-needed basis. 10

Association Technology Platform 11

Association Management System • An association management system (AMS) is a computerized system which provides a non-profit organization basic database features to run its operations, such as member services, dues, event management, communications, product databases and fundraising. • Typically, an AMS will be linked to an association's public- facing website so that members and customers may interact with the association. These interactions may include purchasing memberships, products, events, and more. *Definition from Wikipedia 12

Open Source and/or Free Software Services Used Within Associations • Content Management • LAMP (Linux, Apache, MySQL/mSQL and Perl/PHP/Python) • Google Analytics • Google Docs • Email • Others??? 13

Association Opportunities for Plone 14

Public Web site - Associations • • Content pages Event Registration • • News Content Purchase • • Events Vendor Directories • • Leadership Featured content • • Education Offerings Advertising • • Membership Feeds • • Member Join Process Chapter sites • • Job Bank Search • Audio and Video 15

Members Only Area - Associations • • Member Directory Collaboration Center • • Document Repository Featured content • • Member Renewal Advertising • • Member Profile Feeds • • Committee Areas Chapter sites • • Members Only content Search access • Audio and Video 16

Association Web Sites – Opportunities for Plone • Small/Simple/Start-Up Associations – Plone can meet majority of requirements • Medium-Large/Established Associations – Plone can deliver Public web site and private members only area – Plone can also provide Chapter sites • Work Flow Intensive Applications – Plone is the ideal platform for workflow and permissions intensive requirements 17

Small Association – Case Study • Commission on Accreditation of Ambulance Services (CAAS) (www.caas.org) • Launched July 2006 • Serves up all public pages • Added Plone features include: – Custom Skin/Template – Custom content types • News, Events, and Agency Spotlight – Plone Form Gen – Ask CAAS – Google-powered Agency Map – SEO friendly pages 18

Extending and Reusing Content Types • Plone makes it easy to extend a content type and then save it for future reuse. 19

Building “Mini-Apps” using Plone Add-Ons • Using a Plone Add-On module, we built a very handy customer support application 20

Plone is very Search engine friendly • Maintaining a simple industry events calendar on CAAS.org has dramatically improved our Google search placement 21

Medium/Large Association – Case Study • Legal Marketing Association (LMA) (www.legalmarketing.org) • Launched August 2006 • Serves public and members only area • Serves 19 chapter sites • Integrates with leading AMS, including Single Sign On and nightly sync • Integrates with leading social networking app 22

Medium/Large Association – Public Site • Custom Skin/Template • Custom news, events, member spotlight content types • Featured Content Portlets • Plone Job Board • Plone Get Paid • Advertising delivery system • Vendor Directory • Chapter Web sites • News Feeds 23

Medium/Large Association – Public Site • Customized Plone Job Board has generate a huge ROI for association • Banner Advertising has created new revenue stream 24

Medium/Large Association – Chapter Sites • 19 Chapter Sites running on single Plone instance • Chapters share template but feature region specific photography • Chapter leadership are provided with administrative rights to their site only • Real time Chapter membership reports are delivered directly through the site 25

Medium/Large Association – Members Only • Member Directory • Resource Library • Personalized Portlets • AMS integration • Edit Profile • Renew membership • Event registration • Leadership Network • Committee “Team Spaces” 26

Medium/Large Association – Members Only Member Directory 27

Medium/Large Association – Members Only Resource Center 28

Medium/Large Association – Members Only Edit Profile (AMS integration) 29

Medium/Large Association – Members Only Committee Team Spaces 30

Workflow Intensive Case Study • Challenge: Automate a completely paper-based accreditation review process – Ambulance agencies seeking prestigious CAAS accreditation must document that they comply with more than 100 standards – Applicant agencies currently send more than 2,000 pages of documentation as proof (in triplicate) – Three different teams of reviewers must examine documentation – Extremely detailed process with constant interaction between applicant agencies and review teams • Commission Accreditation Submission Portal (CASP) – Built in 10 weeks by 5 students from University of Illinois at Chicago – Students had no prior experience in Plone 31

Workflow Intensive – Case Study • Workflow and permissions complexity made this perfect for Plone 32

Workflow Intensive Case Study • Plone made it easy to establish an extensive list of permission levels for our complex workflow requirements 33

Workflow Intensive Application • Without a significant investment of time, Plone allowed the students to “port” the current design to the new Portal 34

Workflow Intensive Application • Plone’s folder structure provided an easy to deploy, easy to understand structure for each of the accreditation standards 35

Workflow Intensive Case Study • Plone’s “smart “ folders made it easy to provide applicant agencies with a view of their progress to date. 36

Introducing • Long Term Goal: Build a comprehensive Association platform using open source components • Allow associations to download entire platform • Also provide it as a hosted, managed solution • Encourage developers to extend functionality and contribute enhancements • Short Term Goal: Combine open source with best-in- class Software as a Service (SaaS) applications 37

Introducing 38

Association-Related Opportunities • Use and Extend the OPENAssociations platform • Keep Your Eye Open for Key Areas of the Association Technology Platform that Could be Served by a New Open Source Application • Identify Workflow Intensive Applications • Get Good at Skinning a Plone Application • Remember, Chicago is the second largest home to associations in the country 39

Thank You! To contact me: brettw@tcag.com www.tcag.com http://openassociations.ning.com/ http://twitter.com/growassociation http://www.linkedin.com/in/brettwangman 847.657.6700 ext 3060 40

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CMS Expo - What About Plone? April 2009

by Brett Wangman on May 05, 2009

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CMS Expo - What About Plone? April 2009 — Presentation Transcript