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Blogging Strategy


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Your blog sucks. Well not really. Especially if you implement a Blog Strategy. 7 quick steps to get your there :) …

Your blog sucks. Well not really. Especially if you implement a Blog Strategy. 7 quick steps to get your there :)

This is a basic overview I share with corporates and many of my clients.

Published in: Business, Technology

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  • 1. Blogging Strategy “ duh anyone can do it”
  • 2. Blog, Blog, Blog it all
    • No do NOT blog it all.
    • Successful blogs have a clear objective. This blog is all about marketing. This blog is about me. This blog is about social media.
    • Set an objective for your blog.
    • “ The aim of this blog is to……”
    • Meet that.
  • 3. Back(b)log
    • Create a post backlog.
    • Take an afternoon off. Brainstorm 12 ideas. Write drafts.
    • Successful blogs have interesting content when everyone else doesn’t.
    • Use this backlog when you are lacking inspiration.
  • 4. Posting every day, all day
    • Is a surefire way to confuse your readers.
    • Set a post schedule and stick to it.
    • Your users will pay you more attention.
    • Successful blogs post consistently.
  • 5. Content
    • Keep it simple. Scannable.
    • Avoid technical terms [unless necessary]
    • Ensure language in align with audience. (see above)
    • Photo’s draw attention to users in feeds. Use them to your advantage.
    • Spell check.
  • 6. You MUST visit my site
    • Get over yourself.
    • The aim is to get users to engage in your content .
    • Maximise access to your content.
    • Offer full feeds (plus feed reader readership will increase)
  • 7. Feedback loop
    • Three options:
    • Comments open | anyone can comment
    • Registered users | Must register to comment
    • Moderate all | All comments moderated before live
    • Pick one. Stick with it. Less barriers = more comments.
  • 8. Spread the word
    • Keep your blog social media friendly . Help the talkers talk about you.
    • Get your feed syndicated : Twitterfeed, Squidoo, Technorati, Blog directories
    • Invite guest posts , do guest posts on other blogs
    • Be remarkable . In our nature we talk about remarkable things.
  • 9. Done
    • Now you can do, what anyone can do (blogging) but better!
    • For more Marketing & Innovation talk. See my blog: or follow me on or read about me
  • 10. Stop!
    • I have updated the Blogging Strategy . It is now updated and revised.
    • Now I have given this free version away to thousands of people! But only a few get access to the new edition.
    • To get the latest edition visit my blog: Blogging Strategy Updated & Revised .