Latin Negocio Web Presentation November 25 2008 1Presentation Transcript
Market Conditions in the U.S.
U.S. companies are slashing budgets, eliminating jobs and Management is being asked to do more with less…
The pressure is on to develop new market opportunities.
Traditional markets (U.S./Europe/Asia) are struggling.
Is There an Option?
There is another market out there that has been flying under the radar for a long time.
A market with more than 539 million consumers and boosts a combined GDP of more than $1 trillion U.S. (Source TheBanker)
“ IT investment growth in Latin America for 2008 is expected to be 12.6% compared to the 5.5% of the U.S. or the 5.9% of Western Europe.” (Source: IDC)
Latin-Negocio is a High-Tech consulting company, headquartered in Dallas, Texas.
We offer high-tech companies a reliable, high-quality alternative to in-house resources for business development, market, and channel development throughout Latin America.
We have over 15 years of experience working high-tech sales and marketing in Latin America.
Our knowledge base allows us to work swiftly, effectively and seamlessly throughout the region.
We have earned a reputation of providing excellent service to our customers and channel partners.
We have the experience
We have solution partners in Brazil, Chile, Argentina, Uruguay, Colombia and Mexico.
We speak Spanish and Brazilian Portuguese which gives us an edge when negotiating.
Most importantly, we understand the business cultures.
What we can do for you
Latin-Negocio can provide the customer with a strategic and tactical market entry plan that fits their budget requirements while still delivering true value.
Our value proposition
Provide direct assistance in channel building, marketing and development.
Help clients gain local representation through our partner nertwork (Distributor, VAR, Reseller).
Conduct vertical market analysis based on product profile and gather Industry-specific market intelligence.
Our value proposition (cont’d)
Outsource localization of product and collateral materials with access to translation services.
Locate and assess local industry specific staffing requirements.
Allow for scalable project management to accommodate budgets and timelines.
We can work with a company that is interested in bare-bones data relating to their product within a specific regional market.
We can also work with a Fortune 500 company that needs an end-to-end market penetration and channel development strategy.
For the Large high-tech manufacturer
Latin-Negocio can pursue development functions better managed by an outside team that can provide expeditious market intelligence, and assist in relationship building role that will result in customer growth.
For Medium-sized high-tech companies
Here Latin-Negocio offers a development alternative to the company that is budget constrained and unable to address a sustained focus on opportunities in new markets and new market segments.
The Small to midsized growth companies
Latin-Negocio can also serve smaller companies that need quick, focused market intelligence and want it at a fair price. They are severely budget constrained and cannot afford retainers or long-term contracts.
How do we do it?
New technology has become the driving force of our market. The Internet is changing high-tech marketing overnight. Our clients need loyal local allies, good distribution, and value added.
How do we really do it?
Latin-Negocio tracks the website activity of a specific number of distributors and solution partners.
We also monitor regional publications such as Latin Trade, Latin Finance, TheBanker (an FT publication), BNAmericas and others.
Independently, we take the market pulse by interacting daily with our partners in Brazil, Uruguay, Argentina and Mexico.
How do we do it? Really…
We tie this into a perfect storm, by keeping up with technological change as it happens around the globe to ensure we are capable of answering most any request coming from any vertical market within the Software and Hardware industry.
Our standard offering is consulting, normally billed by the project, with performance milestones built in.
We can quote rates per hour, or per day, but prefer to develop a proposal and then bill according to completion.
Our Services (cont’d)
We separate ourselves from the competition by offering scalable project fees.
We can work with a company that is seeking only preliminary market information as well as a client that wants a turnkey solution for market penetration.
We are flexible and open to considering retainer consulting relationships on a case by case basis.