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Slides from SoMeT Presentation-Shoestring Video

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Slides from my presentation at SoMeT in Tunica, MS. http://www.bvmatson.com …

Slides from my presentation at SoMeT in Tunica, MS. http://www.bvmatson.com

Published in: Education, Business, Technology

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Transcript

  • 1. “Two Takes: How Two DifferentDestinations Capitalize on Video Content Marketing” Shoestring Budget Video
  • 2. Only So Many Hours in a Day
  • 3. Limited Budget $1,000+ PER MINUTELONG PROJECT TIMELINES
  • 4. “MR. EXPERIMENTER”
  • 5. Produce Multi-Use ContentWebsite ContentBlog PostsEnhanced Search (SEO)Social Media PostsHELP Your PARTNERSGAIN TRUST of the CommunityRemain FlexibleBecome Consistent
  • 6. Reality VS Fantasy
  • 7. “Poor Mans” Wish List HD Camera $100-$200Microphone/Audio Recorder $100-$200 Total Investment: $300
  • 8. VS*Advanced Settings
  • 9. Video LengthLess Is More
  • 10. Storyboards – Get Organized
  • 11. Quick N’ Easy Formula• Go “SHOOT” when it is busy• Get 5-10 Shots MAX• Fronts of Heads & Teeth• Limit the shots to 5-10 Secs
  • 12. Human Tripod
  • 13. Keep the LIGHT BEHIND YOU
  • 14. BAD AUDIO RUINS GREAT VIDEO
  • 15. Fill Out ALL Fields!
  • 16. Add (VIDEO) to Titles
  • 17. LINK IT ALL UP!
  • 18. Recycle the Content
  • 19. Be Authentic
  • 20. Keep It Simple
  • 21. DON’T Take Yourself So Seriously!
  • 22. Don’t Be Afraid to Make anout of yourself once in a while!
  • 23. Sometimes You Gotta Be THAT GUY.
  • 24. If You’re Not Having Fun You’re Not Doing it Right