Shoestring Video-SoMeT 2011-Brian Matson

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I recently spoke at the 2011 SoMeT Conference in Tunica, MS. A great crowd and an awesome conference!

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Shoestring Video-SoMeT 2011-Brian Matson

  1. 1. “Two Takes: How Two DifferentDestinations Capitalize on Video Content Marketing” Shoestring Budget Video
  2. 2. Only So Many Hours in a Day
  3. 3. Limited Budget $1,000+ PER MINUTELONG PROJECT TIMELINES
  4. 4. “MR. EXPERIMENTER”
  5. 5. Produce Multi-Use ContentWebsite ContentBlog PostsEnhanced Search (SEO)Social Media PostsHELP Your PARTNERSGAIN TRUST of the CommunityRemain FlexibleBecome Consistent
  6. 6. Reality VS Fantasy
  7. 7. “Poor Mans” Wish List HD Camera $100-$200Microphone/Audio Recorder $100-$200 Total Investment: $300
  8. 8. VS*Advanced Settings
  9. 9. Video LengthLess Is More
  10. 10. Storyboards – Get Organized
  11. 11. Quick N’ Easy Formula• Go “SHOOT” when it is busy• Get 5-10 Shots MAX• Fronts of Heads & Teeth• Limit the shots to 5-10 Secs
  12. 12. Human Tripod
  13. 13. Keep the LIGHT BEHIND YOU
  14. 14. BAD AUDIO RUINS GREAT VIDEO
  15. 15. Fill Out ALL Fields!
  16. 16. Add (VIDEO) to Titles
  17. 17. LINK IT ALL UP!
  18. 18. Recycle the Content
  19. 19. Be Authentic
  20. 20. Keep It Simple
  21. 21. DON’T Take Yourself So Seriously!
  22. 22. Don’t Be Afraid to Make anout of yourself once in a while!
  23. 23. Sometimes You Gotta Be THAT GUY.
  24. 24. If You’re Not Having Fun You’re Not Doing it Right

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