Shoestring Video & Production Tips WACVB, Pasadena, CA

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Here are the slides from my 90 minutes presentation at WACVB Conference in Pasadena

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Shoestring Video & Production Tips WACVB, Pasadena, CA

  1. 1. You May Not Win An Oscar, But Your Videos Won’t Stink EitherKey Points:- Shoestring video equipment- How to plan your shots- Time-Saving techniques- Tutorials Brian V. Matson Marketing Director Fargo-Moorhead CVB
  2. 2. Only So Many Hours in a Day
  3. 3. LIMITED BUDGETS $1,000+ PER MINUTE LONG PROJECT TIMELINES
  4. 4. “MR. EXPERIMENTER”
  5. 5. FACT:YOU NEED VIDEO CONTENT
  6. 6. PRODUCE MULTI-USE CONTENT• Website Content• Blog Posts• Search (SEO)• Social Media• HELP Your PARTNERS• GAIN TRUST
  7. 7. THE POWER & VERSATILITY OF USER-GENERATED VIDEO• Authenticity• Trust Building• Increased Relevancy• Flexibility/Consistency• Comments & Reviews• The Community• Low Cost, Low Time
  8. 8. FANTASY VS REALITY THE VISITOR EXPERIENCE
  9. 9. Quick N’ Easy Formula GOALS:• “SHOOT” when it is BUSY• Get 5-10 Shots MAX• FRONTS of Heads & Teeth• LIMIT the shots to 5-10 Secs
  10. 10. THE VIDEO LENGTH DEBATE LESS IS MORE
  11. 11. Storyboards – Get Organized
  12. 12. Human Tripod
  13. 13. Keep the LIGHT BEHIND YOU
  14. 14. BAD AUDIO RUINS GREAT VIDEO
  15. 15. GEAR
  16. 16. “Poor Mans” Wish List• HD Camera $100-$200• Microphone/Audio Recorder $100-$200• Video Editing Software FREE – Mac (iMovie included with purchase of a Mac) – PC (Windows Moviemaker LIVE)Total Investment:$300
  17. 17. VIDEO
  18. 18. EDITORS
  19. 19. Music & Sound Effects
  20. 20. Fill Out ALL Fields!
  21. 21. Add (VIDEO) to Titles
  22. 22. TIE IT ALL TOGETHER
  23. 23. RECYCLE
  24. 24. BE AUTHENTIC
  25. 25. K.I.S.S. Method
  26. 26. DON’T JUST POST CONTENTINTERACT
  27. 27. DON’T Take Yourself So Seriously!
  28. 28. Don’t Be Afraid to Make anout of yourself once in a while!
  29. 29. Sometimes YOU Gotta Be THAT GUY.
  30. 30. If You’re Not Having Fun You’re Not Doing it Right
  31. 31. FOLLOW ME @BVMatson FB.com/BVMatson Brian V. Matson Marketing Director BVMatson.comFargo-Moorhead CVB

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