DMO's-Destination Movie Making Organizations

Des$na$on Movie Making Organiza$ons Sponsored by

Video Sta$s$cs and Trends• Online videos are 53 /mes more likely to get a  ﬁrst page Google ranking than a text page.  (Forrester Research Study)

Video Sta$s$cs and Trends• Video and other mul/‐media product viewing  op/ons were rated more eﬀec/ve than any  other site ini/a/ves by almost 2,000  interac/ve marketers. (Adobe, May 2011)

Video Sta$s$cs and Trends• By 2015, over 1 million minutes of video will be  watched every second. (Smart Dreamers)

Video Sta$s$cs and Trends• Internet video will account for 57% of all  consumer internet traﬃc in 2014. (Cisco  Systems’ Visual Networking Index Forecast)

Video Sta$s$cs and Trends• Regardless if video is user‐generated, premium or  super‐premium, each clip will: – Garner 500 views over /me – 25% of those come in the first 4 days – Only the first 30‐60 seconds will be watched regardless  of overall length – YouTube is the world’s 2nd largest search engine – BE  THERE – 45% of views come from direct naviga/on to what they  are looking for – 55% of the /me people randomly find the content they  consume (Tech Crunch)

Video Sta$s$cs and Trends• A minute of video is worth 1.8 million words  (Forrester, January 2009)

Topics• Authen/city

Topics• Does Video Length Macer?

Topics• The Devil’s in the Details (SEO)

Topics• Music & Licensing

Topics• Measurements and Analy/cs

Topics• Distribu/on

Small Budget (Or No Budget)Movie Making for Des/na/ons

Only So Many Hours in a Day

Hit TWO Birds with ONE Stone

Produce Mul$‐Use Content• Website Content• Blog Posts• Search• Social Media• HELP Our PARTNERS• GAIN the TRUST of the community

“MR. EXPERIMENTER”

“Poor Mans” Wish List• HD Camera $100‐$200• Microphone/Audio Recorder $100‐$200• Video Edi/ng Sokware FREE – Mac  (iMovie included with purchase of a Mac) – PC  (Media Impression included with Kodak Cameras) Total Investment:  $300

Quick N’ Easy Formula• Go “SHOOT” when it is busy• Get 5‐10 Shots MAX• Fronts of Heads & Teeth• Limit the shots to 5‐ 10 Secs

Simple Video 

TIPS• Keep the LIGHT behind you• Pay MORE acen/on to AUDIO• Pay acen/on to the CAMERA• Less is MORE

DON’T Take Yourself So Seriously!

Don’t Be Afraid to Make an……out of yourself once in a while!

If You’re Not Having Fun You’re Not Doing it Right

DMO's-Destination Movie Making Organizations

by Brian Matson on Jul 23, 2011

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DMO’s-Destination Movie Making Organizations — Presentation Transcript