Social bookmarking 101

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Social Bookmarking 101 The evolution of social bookmarking and future trends of Social Bookmarking.

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Social bookmarking 101

  1. 1. Social Bookmarking 101<br />Regalix Inc.<br />2600 East Bayshore Road<br />Palo Alto, CA 940403<br />1-888-REGALIX <br />info@regalix.com<br />1<br />© 2010 Think Innovation<br />
  2. 2. Contents<br /><ul><li>What is Social Bookmarking (SBM)?
  3. 3. History
  4. 4. SBM Classification
  5. 5. Benefits of SBM
  6. 6. SBM tools
  7. 7. Future Trend</li></ul>2<br />© 2010 Think Innovation<br />
  8. 8. What is Social Bookmarking?<br /><ul><li>What is SBM
  9. 9. Social bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them. (Source : Wikipedia)</li></ul>© 2010 Think Innovation<br />3<br />
  10. 10. History of SBM<br />© 2010 Think Innovation<br />4<br /><ul><li>The Need
  11. 11. Bookmarks present on browsers (local machines)
  12. 12. Difficult to manage + not accessible from everywhere.
  13. 13. The Solution
  14. 14. Bookmarks Available on the Web anytime
  15. 15. Provision for tagging and sharing with friends
  16. 16. Wisdom of crowds</li></li></ul><li>SBM Classification<br />© 2010 Think Innovation<br />5<br />
  17. 17. Benefits of SBM<br />© 2010 Think Innovation<br />6<br /><ul><li>Pros
  18. 18. Search Engines regularly crawl SBM websites (~every 5 mins)
  19. 19. Links are visited by search bots more frequently
  20. 20. Content is categorized and tagged by the SBM site
  21. 21. SBM helps SE’s identify new content/news
  22. 22. Quick source of back links to the website
  23. 23. Secondary traffic to the website
  24. 24. Cons
  25. 25. Numerous sites present on the internet – not all are popular
  26. 26. Google cycles through the list of SBM sites – changing preference month on month</li></li></ul><li>Business Benefits<br />© 2010 Think Innovation<br />7<br /><ul><li>Build brand presence online
  27. 27. Attracts focused traffic as people may have set their preferences/interests to show certain content
  28. 28. Know which of your pages/content are popular
  29. 29. Ideas for new web content/images
  30. 30. Ideas for theme of web content</li></li></ul><li>Promotable content for SBM’s<br />© 2010 Think Innovation<br />8<br /><ul><li>Dos
  31. 31. How to articles
  32. 32. Blog Posts
  33. 33. Embedded Video
  34. 34. Top 5/10 list of ….
  35. 35. Create tags for each BM
  36. 36. Pay attention to the Titles
  37. 37. Donts
  38. 38. Rely on network to push the content – initial push required with multiple profiles</li></li></ul><li>SBM Tools<br />© 2010 Think Innovation<br />9<br /><ul><li> Semi Automatic submission to over 200 SBM sites
  39. 39. Tags can be dragged and dropped on to target pages</li></li></ul><li>SBM Tracking<br />© 2010 Think Innovation<br />10<br /><ul><li>Grease monkey script on FF provides number of links on GA.
  40. 40. Google Webmaster -backlinks coming to the website from SBM sites.</li></li></ul><li>Future Trend<br />© 2010 Think Innovation<br />11<br />Source: www.radarnetworks.com<br />
  41. 41. Future Trend<br />© 2010 Think Innovation<br />12<br /><ul><li>With Real Time search Google is accessing trends on FB and twitter – may reduce dependency on SBM sites.
  42. 42. Social News sites may hold ground – but SBM sites may die out or consolidate or get taken over. Eg. Propeller taken over by AOL
  43. 43. Google 2011 Algorithm update filters out spammy content sites – too early to gauge effect on SBM activity.
  44. 44. SBM may find a helping hand through social shopping sites.</li></li></ul><li>For more information visit us atwww.regalix.comFor latest updates in this space read more athttp://blog.regalix.com<br />13<br />© 2010 Think Innovation<br />

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