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Social Bookmarking 101 The evolution of social bookmarking and future trends of Social Bookmarking.

Social Bookmarking 101 The evolution of social bookmarking and future trends of Social Bookmarking.

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Social bookmarking  101 Social bookmarking 101 Presentation Transcript

  • Social Bookmarking 101
    Regalix Inc.
    2600 East Bayshore Road
    Palo Alto, CA 940403
    1-888-REGALIX
    info@regalix.com
    1
    © 2010 Think Innovation
  • Contents
    • What is Social Bookmarking (SBM)?
    • History
    • SBM Classification
    • Benefits of SBM
    • SBM tools
    • Future Trend
    2
    © 2010 Think Innovation
  • What is Social Bookmarking?
    • What is SBM
    • Social bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them. (Source : Wikipedia)
    © 2010 Think Innovation
    3
  • History of SBM
    © 2010 Think Innovation
    4
    • The Need
    • Bookmarks present on browsers (local machines)
    • Difficult to manage + not accessible from everywhere.
    • The Solution
    • Bookmarks Available on the Web anytime
    • Provision for tagging and sharing with friends
    • Wisdom of crowds
  • SBM Classification
    © 2010 Think Innovation
    5
  • Benefits of SBM
    © 2010 Think Innovation
    6
    • Pros
    • Search Engines regularly crawl SBM websites (~every 5 mins)
    • Links are visited by search bots more frequently
    • Content is categorized and tagged by the SBM site
    • SBM helps SE’s identify new content/news
    • Quick source of back links to the website
    • Secondary traffic to the website
    • Cons
    • Numerous sites present on the internet – not all are popular
    • Google cycles through the list of SBM sites – changing preference month on month
  • Business Benefits
    © 2010 Think Innovation
    7
    • Build brand presence online
    • Attracts focused traffic as people may have set their preferences/interests to show certain content
    • Know which of your pages/content are popular
    • Ideas for new web content/images
    • Ideas for theme of web content
  • Promotable content for SBM’s
    © 2010 Think Innovation
    8
    • Dos
    • How to articles
    • Blog Posts
    • Embedded Video
    • Top 5/10 list of ….
    • Create tags for each BM
    • Pay attention to the Titles
    • Donts
    • Rely on network to push the content – initial push required with multiple profiles
  • SBM Tools
    © 2010 Think Innovation
    9
    • Semi Automatic submission to over 200 SBM sites
    • Tags can be dragged and dropped on to target pages
  • SBM Tracking
    © 2010 Think Innovation
    10
    • Grease monkey script on FF provides number of links on GA.
    • Google Webmaster -backlinks coming to the website from SBM sites.
  • Future Trend
    © 2010 Think Innovation
    11
    Source: www.radarnetworks.com
  • Future Trend
    © 2010 Think Innovation
    12
    • With Real Time search Google is accessing trends on FB and twitter – may reduce dependency on SBM sites.
    • Social News sites may hold ground – but SBM sites may die out or consolidate or get taken over. Eg. Propeller taken over by AOL
    • Google 2011 Algorithm update filters out spammy content sites – too early to gauge effect on SBM activity.
    • SBM may find a helping hand through social shopping sites.
  • For more information visit us atwww.regalix.comFor latest updates in this space read more athttp://blog.regalix.com
    13
    © 2010 Think Innovation