Pinterest Analytics Guide

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Basic guide to the new pinterest analytics features.

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Pinterest Analytics Guide

  1. 1. Who is pinning my content? Which content is being pinned right now? What’s my most popular content?PinterestAnalyticsGuideBelmond Victor
  2. 2. Business users have found it difficult to gain meaningful insights into how their audience is engagingwith their content. Sites like Pinterest have grown in popularity however, business struggle to showa meaningful ROI from activities on these sites. While you can check new followers, likes, repins andcomments via the activity feed those in itself were not adequate parameters to justify investment onthese channels.If you have been struggling with these questions, the Analytics tool from Pinterest plans to answerjust these.What is Pinterest? ................................................................................................................................... 2Getting started with Pinterest Analytics ................................................................................................. 3Understanding the Interface:.................................................................................................................. 5Alternate Pinterest Analytics Tools ......................................................................................................... 7
  3. 3. What is Pinterest?Pinterest is a pinboard-style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can create or browseother pinboards, re-pin images to their own pinboards, or like photos. Pins can be created byuploading your own images or by pinning them from a website.Pin boards can be creating by adding from Pinterest website.Pinboards can also be created by adding a Pinterest Boomarklet/Pinterest Button to your browserbar, which can let you pin images from any website while browsing.
  4. 4. Getting started with Pinterest AnalyticsTo get started you need to have a business account, this only works with business accounts rightnow. Don’t have a business account – not to worry you can convert your existing account to abusiness account and retain all your pins and your followers.Step 1: Get access to Pinterest’s new look.Whats in the new look. You have a simpler and cleaner designand your pins are larger by 20%.Step 2: Verify Your WebsiteClick on the edit button and select an authentication method for the website.Add you website URI to your profile, if it s not already added in.
  5. 5. Select your verification methodOnce verified you will see a red check mark next to your URL.You will also see an additional item in your top menuAll set now, time for a deep dive into the interface.
  6. 6. Understanding the Interface:Site Metrics TabThe first graph shows many pins and repins your site receives and how many unique visitors are pinning andrepinning for a given date range. This data can help you identify your most popular content and your mostactive users which engage with your brand.This can also form an important part of persona mapping.The graphs in the second half of the dashboard give you the impression and clicks for your pins. Impressionsmeasure the number of times your pinned content came up in searches and on members boards. Reach refersto the specific number of people that saw your pins.Numbers on the left indicate the total count for the selected time period and a percentage indicating theincrease or decrease from the previous period.
  7. 7. Most Recent Tab shows you all of your recent pins. The Most Recent tab shows only pins from your site thatyouve pinned.Most Repinned Tab tracks your repinned pins; it splits them up into each instance, so youll see the same pinover and over, but with different users and boards indicated each time.Most Clicked Tab is arranged just like Most Repinned, so that you can see each individual pin, who did it, andwhere they pinned it.The Most Recent, Most Repinned, and Most Clicked tabs are for pages that look like standard Pinterest Boards
  8. 8. Alternate Pinterest Analytics Tools 1. Pinfluencer (www.pinfluencer.com) 2. Curalate (www.curalate.com) 3. Pinalyzer (www.pinalyzer.com) 4. Pinreach (www.pinreach.com)Belmond leads the SEO & SMM Function at Regalix, where he has worked extensively withFortune 500 companies and startups. He loves challenges and this helps him tackle and enjoythe fast pace of the industry.To know about us or more information on this ebook drop in a note to bvictor@regalix-inc.com

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