International SEO Best Practices 2010

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Google is king but not all over the world. Why is international SEO important? What are the different aspects of International SEO that make it different and unique from SEO? Learn more at …

Google is king but not all over the world. Why is international SEO important? What are the different aspects of International SEO that make it different and unique from SEO? Learn more at http://blog.regalix.com

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  • Google has become synonymous with search now. The verb “googling” has become synonymous with Internet searches, a fact that speaks of Google’s dominance. Google is king but not all over the world.
  • Yahoo in Japan, Yandex in Russia, Baidu in China
  • A huge section of the population in Europe which are still oblivious to Google.
  • Native speaker – With Google & Babelfish becoming more & more accurate – it become a very easy decision to simply either translate your website contents or your website tags to the required language.  
  • Some reasons to stick to the dot.com My brand is an international brand This will require domain registration We have won XYZ International awards
  • Few people have time to undertake really thorough research to most effectively power up their global export or marketing programs.  The best trick is to find an effective international search marketing agency as they will have all the tools you need.
  • A rose by any other name smells just as sweet  . Add in a note saying that the content is only for a particular geography.
  • Paris-based Semiocast , which helps brands understand and interact with real-time Web services, has performed a semantic and quantitative study of Twitter based on an analysis of 2.8 million tweets.
  • For example, Google’s Orkut is Brazil’s top social network. Hi5 is leading in Mexico, Peru, Portugal, Romania, Thailand and Mongolia. In the Czech Republic, Lide is the network of choice. Maktoob is the social hub in Libyan Arab Jamahiriya, Oman, Saudi Arabia, Yemen. South Korea is focusing its dialogue and connections in Cyworld. Social networking in Guadeloupe and Martinque is concentrated at Skyrock . Mixi is the leading central station for social activity in Japan.

Transcript

  • 1. International SEO 101 © 2010 | Think Innovation
  • 2. Overview
    • Why International SEO?
    • Internet World Stats
    • Some mistakes Websites make
    • Best Practices for International SEO
    • Leveraging social media channels in an international arena
    © 2010 | Think Innovation
  • 3. Why International SEO?
    • Google is King
    © 2010 | Think Innovation But not all over the world
  • 4. Internet Search Engine Distribution © 2010 | Think Innovation
  • 5. Internet World Stats (1/2) © 2010 | Think Innovation
  • 6. Internet World Stats (2/2) © 2010 | Think Innovation
  • 7. Some mistakes Websites make © 2010 | Think Innovation
  • 8. CMS Issues – Same URL dishing out Content in various languages
    • Some websites the CMS allows to pull up several pages using the same URL across several languages.
    • The search engine bots only read 1 version of the web page just the keywords for the other languages is lost.
    © 2010 | Think Innovation
  • 9. Translating Keywords © 2010 | Think Innovation
    • Translating Using Google Translator
    • “ Spanish was my third language in school” – Using internal resources
  • 10. Using a dot com © 2010 | Think Innovation
  • 11. Lack of Research © 2010 | Think Innovation Coca Cola has got its branding and colors right however we have 2 European kids in a Japanese website.
  • 12. Making it Work for You © 2010 | Think Innovation
  • 13. Choose a Country Coded Top Level Domain
    • Use a ccTLD – such as domain.de, domain.ru
    • Use subdomains – such as de.domain.com, or german.domain.com
    • Use subfolders – least preferred option – domain.com/de/….
    © 2010 | Think Innovation
  • 14. Host Sites in Target Country
    • If web hosting is not an option, then at least have the DNS server in the target country.
    © 2010 | Think Innovation
  • 15. Obtain Back links from the same country © 2010 | Think Innovation
  • 16. Add language indication in the head
    • <html lang=&quot;xx&quot;> and <META NAME=&quot;language&quot; CONTENT=&quot;xx&quot;>
    © 2010 | Think Innovation
  • 17. Setup Geo targeting on Google Webmaster © 2010 | Think Innovation
  • 18. Same content in different languages is not duplicate © 2010 | Think Innovation
  • 19. SEO tips for Baidu
    • Get the language right- use simplified Chinese
    • Keyword research using Baidu’s own keyword tools
    • Focus on Quality links
    • Use native speakers 
    • Host your website in China
    • Avoid flash and javascript
    © 2010 | Think Innovation
  • 20. Leveraging social media channels in an international arena © 2010 | Think Innovation
  • 21. Rise of the Social Search © 2010 | Think Innovation YouTube.com is the video leader, not just in the western world but also in Japan, Malaysia, Singapore, Hong Kong and Australia.
  • 22. Twitter
    • Twitter – tweeting in local language
    © 2010 | Think Innovation
  • 23. Social Networks Spread © 2010 | Think Innovation
  • 24. Learn more about Regalix at: www.regalix.com Read our online marketing blog at: http://blog.regalix.com Contact: Belmond Victor SEO Manager Email: [email_address] © 2010 | Think Innovation