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Advanced SEO : Integrating Social Media & SEO
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Advanced SEO : Integrating Social Media & SEO

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With Google search moving towards real time results - view this presentation on how you can make the most out of it by integrating your social media strategy with search engine optimization.

With Google search moving towards real time results - view this presentation on how you can make the most out of it by integrating your social media strategy with search engine optimization.

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  • While conventional search engines ranked results by counting how many times the search terms appeared on the page, the two theorized about a better system that analyzed the relationships between websites.[17] They called this new technology PageRank, where a website's relevance was determined by the number of pages, and the importance of those pages, that linked back to the original site Page and Brin originally nicknamed their new search engine "BackRub", because the system checked backlinks to estimate the importance of a site
  • 1. Link Building around user gen content
  • Why Blog Create content on trending content Keyword Categories & keyword clouds Track keyword trends from analytics, insights & trends

Advanced SEO : Integrating Social Media & SEO Advanced SEO : Integrating Social Media & SEO Presentation Transcript

  • © 2010 Confidential | think innovation SEO - From Basics to Advanced Impact of Social Media on Search Regalix Inc. 2600 East Bayshore Road Palo Alto, CA 940403 1-888-REGALIX [email_address]
  • Contents
    • Brief history of search
    • Real Time Search
    • SEO Process
    • Rise of Social Search
    • Merging SEO & SMO
    • SEO 101 for Social Properties
    © 2010 Confidential | think innovation
  • Brief History of Search © 2010 Confidential | think innovation
  • Google Universal Search Source: Jupiter Research , 2008 Facebook & Twitter are new additions to this list © 2010 Confidential | think innovation
  • Google Real Time Search Updates reach Google as it happens – no delay. © 2010 Confidential | think innovation
  • SEO Process What Changed? © 2010 Confidential | think innovation
  • Link Building Strategies Source: Jupiter Research , 2008 Link Building strategies have changed to include the links from social media properties Content & UGC important parameters in link building © 2010 Confidential | think innovation
  • Integrating Search & Social Media © 2010 Confidential | think innovation
  • Integrating Search & Social Media With results skewing towards universal search you need to ensure that you have control over all the results that appear on page one and not just your website. © 2010 Confidential | think innovation
  • Social Networking Explosion Some of the Social media sites that show up in the search results © 2010 Confidential | think innovation
  • Rise of the Social Search © 2010 Confidential | think innovation
  • Merging SEO and SMO © 2010 Confidential | think innovation
  • SEO 101 for Social Properties © 2010 Confidential | think innovation
  • Blog Central to Social SEO © 2010 Confidential | think innovation
  • Blog for SEO
    • Use Keywords
        • Title Tags
        • Categories
        • Body copy
        • Anchor text links
        • Tags, Image, video
        • URL’s
    © 2010 Confidential | think innovation
  • Facebook for SEO
    • Name of the Fan Page
    • URL for Fan page
    • Keyword rich text to “About” Box
    • Complete “Info” tab with text & links
    • Use Static FBML with crawlable “follow” links
    • Add full URL’s to status updates.
    • Link from external sites to the Facebook page
    • Encourage fans to comment on FB.
    © 2010 Confidential | think innovation
  • Youtube for SEO
    • Create creative titles
    • Keyword rich description up to 1000 characters.
    • Tags on videos
    • Promote video views
    • Embed videos in blogs and other online artifacts
    © 2010 Confidential | think innovation
  • Learn more about Regalix at: www.regalix.com http://blog.regalix.com Contact: Belmond Victor SEO Manager Email: [email_address]