The strategy as a guideline   www.intelligent-business.nl Intelligent Business
“ Strategy is the direction and scope of an organization…
…  over the long term…
…  which achieves advantage for the organization…
…  not only in financial terms…
…  through it’s configuration of resources…
…  within a changing environment…
…  to  fulfill stakeholder expectations.”* * Johnson, G. & K. Scholes. (2002). ' Exploring Corporate Strategy '. Harlow: P...
Combinations of  different products…
…  for different markets…
…  with different technologies…
…  make the  organization unique.
Strategy has to be common sense…
…  the organization has to act like a team…
… to deal with internal and external influences…
…  to make sure the result is like everybody imagined…
…  and to make sure the organization  is on the right way to reach the top.
Intelligent Business www.intelligent-business.nl [email_address] The strategy as a guideline.
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The strategy as a guideline

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The strategy as a guideline

  1. 1. The strategy as a guideline www.intelligent-business.nl Intelligent Business
  2. 2. “ Strategy is the direction and scope of an organization…
  3. 3. … over the long term…
  4. 4. … which achieves advantage for the organization…
  5. 5. … not only in financial terms…
  6. 6. … through it’s configuration of resources…
  7. 7. … within a changing environment…
  8. 8. … to fulfill stakeholder expectations.”* * Johnson, G. & K. Scholes. (2002). ' Exploring Corporate Strategy '. Harlow: Pearson Education Limited. Pp. 10.
  9. 9. Combinations of different products…
  10. 10. … for different markets…
  11. 11. … with different technologies…
  12. 12. … make the organization unique.
  13. 13. Strategy has to be common sense…
  14. 14. … the organization has to act like a team…
  15. 15. … to deal with internal and external influences…
  16. 16. … to make sure the result is like everybody imagined…
  17. 17. … and to make sure the organization is on the right way to reach the top.
  18. 18. Intelligent Business www.intelligent-business.nl [email_address] The strategy as a guideline.

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