The strategy as a guideline

The strategy as a guideline www.intelligent-business.nl Intelligent Business

“ Strategy is the direction and scope of an organization…

… over the long term…

… which achieves advantage for the organization…

… not only in financial terms…

… through it’s configuration of resources…

… within a changing environment…

… to fulfill stakeholder expectations.”* * Johnson, G. & K. Scholes. (2002). ' Exploring Corporate Strategy '. Harlow: Pearson Education Limited. Pp. 10.

Combinations of different products…

… for different markets…

… with different technologies…

… make the organization unique.

Strategy has to be common sense…

… the organization has to act like a team…

… to deal with internal and external influences…

… to make sure the result is like everybody imagined…

… and to make sure the organization is on the right way to reach the top.

Intelligent Business www.intelligent-business.nl [email_address] The strategy as a guideline.

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The strategy as a guideline

by Bas van Raaij

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