Consumer Buying Behaviour

Slide 1:Consumer Impulse Buying Behavior A research in the Dutch grocery shopping context about the influence of consumers’ store knowledge and perceived time available on their impulse buying behavior

Slide 2: Subject of this master thesis Why conducting a research about impulse buying  behavior? - differences in definitions and insights in contemporary academic literature Predictor variables of impulse buying behavior:  - Perceived time available - Store knowledge - In-store browsing

Slide 3: Research question To what extent explain store knowledge, perceived time available, and in-store browsing the impulse buying behavior of Dutch supermarket customers?

Slide 4: Hypotheses H1: The higher the amount of available time a consumer feels to have,  the higher the level of imp