Beth van Elswyk
2640 SE 80th Ave 503-421-9045 Cell
Portland, OR 97206 503-265-8621 Home
Bvanelswyk@gmail.com
PROFESSIONAL PROFILE
Accomplished and dedicated Account Executive with an added background of entrepreneurial success.
Demonstrated ability to succeed in varied environments and react to changing economies and
management strategies. Focused on creating sales success through competitive analysis and strong
relationship development all built on consistent communication. Pioneered various sales programs,
developing creative and innovative approaches to achieve sales success. A proven ability to combine
account management strategies with targeted promotional strategies and training to create higher than
expected results on a consistent basis.
KEY ACCOMPLISHMENTS
 Developed an account based Pilot program, utilizing the Panasonic XCS Concierge service program, as a
sales feature. Trained the retail sales team on service delivery that included technical training.
Established a strong communication system with Sales Support Representatives, Concierge team
members and Panasonic Executives. Initiated rollout of Pilot program and utilized POS-based sales
measurements resulting in a 376% sales increase.
 Consistently exceeded expectations for target budgets throughout 2008, producing recession proof sales
with Q3 results for combined accounts as high as 183% of budget. The company average for this time
was noted at 80% to budget due to recession sales drops.
 Initiated and facilitated the conversion of a regional account to utilize a Master Pack SCM solution in
telecommunications sales to reduce excessive chargebacks and backorders. Partnered with internal SCM
personnel to research alternative shipping options creating a new Master Pack that eliminated the back
orders and created a 3% increase in sales.
 Coordinated initial meetings and developed the relationships to establish Kroger as new national account
for Panasonic North America. Kroger will begin stage one in August 2009 offering headphone skus at an
estimated 1100 locations nationwide with additional brand awareness utilizing branded end cap displays.
Stage two will introduce additional skus and products to all 2486 Kroger locations and are expected to
double estimated sales figures.
 Developed a field sales training program for Samsung designed to positively impact the last three feet of
the sale that resulted in measurable sales increases for the Northwest territory improving it’s nationwide
ranking from 17th to 4th. Assisted with the implementation of the program nationwide based on the
successful outcomes in the Northwest.
 Volunteered and was elected Vice President of ERRFU (Eastern Rockies Rugby Football Union)
growing the women’s program from 2 collegiate teams and 2 adult teams to 5 collegiate teams and 4
adult teams and implementing a girls High School youth program which remains nationally ranked.
Increased union dues four-fold and increased participation for the sport in women all ages.

WORK EXPERIENCE
Panasonic Consumer Electronics Company 2007 – 2009
Northwest Account Executive
Successfully followed a progressive course of promotions leading to increased levels of responsibility
with a strategic sales focus on the Northwest Territory. Sold a variety of products in the consumer
electronics industry.
Responsibilities
• Achieved projected sales revenue budgets and specific product group budgets for accounts on a
monthly, quarterly and annual basis.
• Maintained and drove sales volumes to achieve forecast and budget for placed product categories
within all accounts.
• Performed Account Management duties, including analyzing account sales, detecting trends,
assessing promotion effectiveness and tracking company performance against account expectations
to further increase sales and product placement.
• Developed and maintained Channel Partner relationships, providing a single point of contact for
account personnel, taking ownership of any account issues and managing resources with Panasonic
to resolve account issues expeditiously.
• Led and facilitated negotiation sessions and discussions with accounts regarding product placement
and promotions.
Major Accomplishments
• 2007 Circuit City/Panasonic sales contest - #2 store in the nation (3 stores in top ten).
• Created successful customer service pilot program resulting in a 376% sales increase.
• Successfully increased sales and product placement during national recession.
• Established new business with key national account.
Samsung / Creative Channel Services 2005 – 2007
Northwest Sales and Marketing Representative
Sold and merchandised a variety of products in the consumer electronics, wireless and appliance
industries with a strategic focus on the Northwest Territory.
Responsibilities
• Drove the last 3 feet of the sale.
• Trained sales personnel on technical aspects of products as well as sell through techniques.
• Ensured proper promotion execution at store level by placing POP and preferred merchandising
placement.
• Performed retail execution, creating relationships with sales floor professionals, supervisors and
store managers.
• Analyzed and compiled competitive data to create brand distinction.
Major Accomplishments
• Created successful training program that was eventually rolled out nationwide.
• Established number one ranking territory for introduction of new products into US market in
assigned territory.

• 2006 Top Ten Market Sales award.
• 2006 CES award recipient for Innovative Product of the Year, www.Popularmecahnics.com
Grateful Bread Bakery 2001 to 2004
General Manager
Oversee day to day operations, including hands on ability to bake artisan bread products and create menus
and items for breakfast and lunch.
Responsibilities
• Managed a staff of 15 with additional responsibilities for scheduling, inventory control and
ordering product and supplies.
• Skilled at cultivating enduring and positive relationships with staff with a proven ability to resolve
conflict and effectively address and resolve ambiguity.
• Increase overall sales 12 to 15% year over year.
Major Accomplishments
• Created double digit increase in sales from prior year.
• Reduced Labor costs over 30% by involving the staff in developing and managing schedules.
• Expanded community outreach projects as a way of increasing revenue.
• Increased average ticket sale from $5.23 to $12.11 by bundling unique and affordable food and
beverage items.
Bound By Design 1992 to 2000
Owner / Partner
Established Body Art Business Corporation and DBA including overseeing all necessary legal
obligations, contracts, policies and procedures.
Responsibilities
• Managed staff and was responsible for all activities, actions and day to day business including
scheduling, inventory control and ordering based on sales forecasts.
• Designed all promotions and events.
• Cultivated positive and productive relationships with staff and customers with a proven ability to
resolve conflict and effectively address and resolve ambiguity.
• Hands on working relationship with business as a body piercer.
Major Accomplishments
• Established the first hospital grade Body Art gallery in Denver Co.
• Co-authored the Health Standards that became law in the state of Colorado in 1993.
• Established a non-profit certification organization to create a sustainable safe way to train artists in
a safe and proper business ethics.
EDUCATION
Bachelor of Arts, Mansfield University – Mansfield, PA
Dual major in Communications and Journalism with a dual minor in SBA and political science.
AFFILIATIONS AND ASSOCIATIONS
OEN (Oregon Entrepreneurs Network) – Member
OPB (Oregon Public Broadcasting) – Member, Volunteer for DTV Transition activities

Green Drinks – Member
Mansfield University, Nationally Ranked Speech and Debate Team – Past President
Pi Kappa Delta, National Speech Honorary Fraternity – Past Vice President
National Little Sister Phi Kappa Delta – Past Vice President
Mansfield University, Politics and Economics Society – Past President
Mansfield University Newspaper, Flashlight – Editor
Mansfield University Magazine, Homegrown – Creator