Mobile marketing, what's different?

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Mobile marketing, what's different?

  1. 1. Mobile marketing what’s different? 1
  2. 2. summary • market figures • mobile marketing survey results • technologies & cases • ChaCha (USA) • the future • tips & tricks 2
  3. 3. market figures 10.503.250 residents 11.550.530 mobile subscriptions sources: The Netsize Guide 2010, MEC, ISPA, Apple, Morgan Stanley = 109.97% mobile penetration rate 3.151.537 active internet connections 250.000 applications in the Apple App Store 1.402.504 Belgians surf several times per week with their mobile mobile internet penetration will be higher than desktop penetration in 2013 3 ?
  4. 4. mobile marketing survey results Netsize Mobile Marketing Survey 2009 •221 respondents from four regions •68% of the respondents from Europe respondents •33% from B2B •22% focused on B2C •39% served a mix of the two sectors sectors •marketing services: 25% •entertainment, media and publishing: 11% •ICT: 23% •financial services: 10% 4
  5. 5. relevancy rules 7% 18% 19% 24% 25% 27% 27% 35% 39% 41% 52% others integration with existing CRM systems economic situation driving look for alternative media easy to use tools success cases speed of implementation of mobile campaigns conversion ratios cost of reach objective measurements integration with mobile and online media precise targetting drivers copyright: 2009 Netsize results 5
  6. 6. messaging leads the pack copyright: 2009 Netsize 9% 22% 14% 17% 31% 29% 35% 26% 51% 52% 10% 11% 12% 15% 20% 21% 23% 25% 42% 57% other MMS Bluetooth campaigns keywords ads and links with mobile search coupons, barcodes, QR codes branded mobile content branded mobile applications banner ads mobile website SMS text messaging (inbound & outbound) planned used tactics n= 169 results 6
  7. 7. keep the customer copyright: 2009 Netsize 6% 37% 37% 64% 65% 17% 25% 27% 43% 56% don't use it yet mobile commerce transactional communications retention/loyalty acquisition used or using plannedn= 170 objectives results 7
  8. 8. Red Cross objective • recruitment of blood donors • keep database of donors up to date mechanism • SMS zip code to 8128 • link is made between zip code and blood center • notify donors when blood is missing SMS 8
  9. 9. Kai Mook objective • viral and low cost campaign for Zoo Antwerpen about the birth of Baby Elephant Kai-Mook •notify people about the birth of the elephant mechanism • subscription to the service on the website • subscribers received an SMS when the birth of the baby elephant started SMS De bevalling van mama-olifant Phyo Phyo is begonnen! Volg het LIVE op www.baby- olifant.be. Groeten, ZOO Antwerpen 9
  10. 10. Nikevoice objective • viral campaign for Nike football training academy mechanism •invite a friend via SMS or the internet • friend receives a call and hears a message recorded by Steven Defour 10
  11. 11. Flair Loveapps homepage clickable splashpage choose your version 11
  12. 12. Flair Loveapps spin the weel wheel is spinning share the task on Facebook/ play again 12
  13. 13. H&Mapps catalogue share it find the nearest H&M 13
  14. 14. ChaChacase what is ChaCha? ChaCha provides a revolutionary, free "ask-a-smart- friend" answers multi platform service where users can ask questions 24/7 to real people known as "Guides". what is ChaCha mobile? ChaCha mobile is a highly effective, targeted and proven way to reach an audience on-the-go 14
  15. 15. ChaChacase how does it work? 15
  16. 16. the futurewhat’s next? Augmented reality is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery. 16
  17. 17. tips & trickstip! make it relevant for your customer HERE NOW create a clear ‘what’s in it for me’ for your customer define your objective •do you want to... •sell stuff? •entertain people? •create traffic to your other channels? •create extra ‘touch moments’ with your consumers? don’t forget to ask permission, opt-in must be done by SMS what makes your message/offer/ campaign ‘mobile’ in order to create a better/different user experience compared to your other channels? 17
  18. 18. the end Thank you for your attention! bart@ringring.be 0478/34 56 90 18

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