Jo Caudron session

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Jo Caudron session

  1. 1. The Future is NOT about Mobile! March 28, 2011 Mobile in Business jo@dearmedia.bedinsdag 29 maart 2011 1
  2. 2. About us... • Founding Partner of Dear Media • Active in interactive since 1993 (Dear Media, ONE Agency, theOriginals, tvAgency, xCA, The Reference, ...) • Not a Digital Native Not a Digital Immigrant, but a Digital Architect • http://jocaudron.me (for the personal stuff) • http://www.linkedin.com/in/jocaudron (for the boring stuff) • www.twitter.com/jcaudron (to get in my stream) • http://www.facebook.com/jocaudron (we might even become friends ;-) • Become fan of Dear Media on www.facebook.com/dearmedia and get the daily social media news in your Facebook stream picture: (c) Pieter Baertdinsdag 29 maart 2011 2
  3. 3. Yes, we are living in a mobile worlddinsdag 29 maart 2011 3
  4. 4. It’s not about Mobile, it’s about Relevance.dinsdag 29 maart 2011 4
  5. 5. Who cares about cookies, OBA, browser “do not track” features? The future of advertising and business is about relevance, trust, respect, connectivity utility, instant gratification, conversion, ... Your device knows where you are Your device knows what you are doing Location Based Services CRM (relevant now and here) (relevant for who I am) any kind of (creative) format Peer-Pressure and Brands as Friends Peer-Guidance (because you tell me stories (because I trust my social and provide me with real network more than I trust value) brands) It connects to your friends or people with similar Imagine the customer is no longer interests your enemydinsdag 29 maart 2011 5
  6. 6. Mobile is just a tool, a logical step in our (digital) evolutiondinsdag 29 maart 2011 6
  7. 7. Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence Web 3.0 The Internet of Things RFID & tagging Sharing, Tagging, “favoriting” Location Based Services Content Curation Bottom-up Decentralized (user-driven) The Life Web (micro-blogging) Participative Sharing, Tagging, “favoriting”, curation, … Web 2.0 Social Networks (Facebook, …) Dynamic & Rich Experiences Interaction with others Anything, Anytime, Anyplace (mobile, …): shift of Youtube, Flickr, … time, place and authority Blogs Top-down Portals Centrally owned Consumption-oriented Web 1.0 Sites Static information Life Event Structure Interactive Services Monolithic Modular Atomic Closed Opendinsdag 29 maart 2011 7
  8. 8. Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence Web 3.0 The Internet of Things RFID & tagging Sharing, Tagging, “favoriting” Location Based Services Content Curation Bottom-up Decentralized (user-driven) The Life Web (micro-blogging) Participative Sharing, Tagging, “favoriting”, curation, … Web 2.0 Social Networks (Facebook, …) Dynamic & Rich Experiences Interaction with others Anything, Anytime, Anyplace (mobile, …): shift of Youtube, Flickr, … time, place and authority Blogs Top-down Portals Centrally owned Consumption-oriented Web 1.0 Sites Static information Life Event Structure Interactive Services Monolithic Modular Atomic Closed Opendinsdag 29 maart 2011 8
  9. 9. Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence Web 3.0 The Internet of Things RFID & tagging Sharing, Tagging, “favoriting” Location Based Services +Tag Content Curation Bottom-up Evolution of Navigation Decentralized (user-driven) The +Ask (micro-blogging) Life Web Participative Sharing, Tagging, “favoriting”, curation, … Web 2.0 Social Networks (Facebook, …) Dynamic & Rich Experiences Interaction with others Anything, Anytime, Anyplace (mobile, …): shift of +Search Youtube, Flickr, … time, place and authority Blogs Top-down Portals Browse Centrally owned Consumption-oriented Web 1.0 Sites Static information Life Event Structure Interactive Services Monolithic Modular Atomic Closed Opendinsdag 29 maart 2011 9
  10. 10. In Q4 2010 7,3% of all Tablets are not just “mobile” (like big phones) PC’s sold globally, Tablets are not just PC’s without a keyboard where iPads ... Tablets are a new species in the digital evolution (source: IDC) • Flat Computing • Media consumptiondinsdag 29 maart 2011 10
  11. 11. The Future is NOT about Mobile! March 28, 2011 Mobile in Business jo@dearmedia.bedinsdag 29 maart 2011 11

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