www.bv02.com all rights reserved 2009 "Leveraging Social Media to Address Business  and Communication Goals"  Wh...
bv02.inc www.bv02.com all rights reserved 2009 online communities, social networking, new media communications, web market...
S.M. What ? Good Question. Lets begin www.bv02.com all rights reserved 2009
History: 1978 www.bv02.com all rights reserved 2009
History: 1978 www.bv02.com all rights reserved 2009
History: 1979 www.bv02.com all rights reserved 2009
History: 1982 www.bv02.com all rights reserved 2009
History: 1983 www.bv02.com all rights reserved 2009
History: 1984 www.bv02.com all rights reserved 2009
History: 1986/87 www.bv02.com all rights reserved 2009
History: 1996 www.bv02.com all rights reserved 2009
History: 1998 www.bv02.com all rights reserved 2009
History: 1998 www.bv02.com all rights reserved 2009
History: 1999 www.bv02.com all rights reserved 2009
History: 2000 www.bv02.com all rights reserved 2009
www.bv02.com all rights reserved 2009 History: 2003
www.bv02.com all rights reserved 2009 History: 2005
www.bv02.com all rights reserved 2009 History: 2007/09 Real Estate Investment Calculator Sacramento Real Estate Commercial...
www.bv02.com all rights reserved 2009 History: 1998 Philosophy 1. Focus on the user and all else will follow. 2. It's best...
www.bv02.com all rights reserved 2009 History:  Evolution
The SWITCH www.bv02.com all rights reserved 2009 http://www.youtube.com/watch?v=MpIOClX1jPE
Social media tools <ul><li>Social Media   </li></ul><ul><li>The tool set (including blogs) which </li></ul><ul><li>everyon...
www.bv02.com all rights reserved 2009
Social media is:  Marketing <ul><li>Social media is information content  created by people  using highly accessible and sc...
Who  Meet ~ Jenny,John & Angi www.bv02.com all rights reserved 2009
Time  www.bv02.com all rights reserved 2009
www.bv02.com all rights reserved 2009
www.bv02.com all rights reserved 2009
www.bv02.com all rights reserved 2009
Meet Jenny… 1st Time buyer <ul><li>100% Internet lead </li></ul><ul><li>NOT looking for agents  (up to 90% buy with first ...
Meet Jenny… 1st Time buyer <ul><li>Advanced computer skills </li></ul><ul><li>Carries a cell phone/ video / camera  </li><...
What Jenny is doing online… <ul><li>Email is considered the o l d way </li></ul><ul><li>Text Messaging is a focus  </li></...
Meet John… 2nd Time buyer <ul><li>90% Comes from Location (Signs / Or Searching) </li></ul><ul><li>Traditional marketing m...
Meet John… 2nd Time buyer <ul><li>Basic computer skills </li></ul><ul><li>Carries a cell phone  </li></ul><ul><li>Has a di...
What John is doing online… <ul><li>Over 35% of American adults have a profile on a social network site - over  45.3 millio...
Meet Angi… 3rd Time buyer <ul><li>Downsizing  </li></ul><ul><li>Repeat Client/ Influenced by family </li></ul><ul><li>80% ...
<ul><li>Very Basic computer skills (Improving rapidly)  </li></ul><ul><li>Carries a cell phone </li></ul><ul><li>Has a dig...
<ul><li>50+ Adults are hanging out on Facebook.  </li></ul><ul><li>Adults, far more than teens, are using Facebook for its...
The Agent: <ul><li>Differentiators: </li></ul><ul><li>Location (Geo Location) </li></ul><ul><li>Brand (Recommendations /Wh...
The Manager -  What is expected from you: <ul><li>Partner with Agents </li></ul><ul><li>Development training </li></ul><ul...
What is expected from you: www.bv02.com all rights reserved 2009
Why. would I bother doing this?  I HAVE NO TIME … www.bv02.com all rights reserved 2009
www.bv02.com all rights reserved 2009
www.bv02.com all rights reserved 2009
www.bv02.com all rights reserved 2009
www.bv02.com all rights reserved 2009
www.bv02.com all rights reserved 2009
www.bv02.com all rights reserved 2009
www.bv02.com all rights reserved 2009
Why bother with Social Media?  <ul><li>Your Audience is there. </li></ul><ul><li>Traditional media channels are breaking d...
How. Seems like a lot of work, No? www.bv02.com all rights reserved 2009
Four Main Goals and Benefits <ul><li>Searchability “Be Found” </li></ul><ul><li>Focused Marketing </li></ul><ul><li>Relati...
Connect your tools: One Goal. Sell <ul><li>Start by determining what you can offer </li></ul><ul><li>Make a list of questi...
Tips: <ul><li>Networking via social media should be performed naturally and not mechanically </li></ul><ul><li>Authenticit...
What’s next.  <ul><li>Start Small </li></ul><ul><li>Protect your personal brands </li></ul><ul><li>Own your properties or ...
SQUAT!!!!!! www.bv02.com all rights reserved 2009
What’s Next? Where all of this is going… www.bv02.com all rights reserved 2009
www.bv02.com all rights reserved 2009 Dialogue, Please.
Extra. Statistics General Growth More than 150 million active users More than half of Facebook users are outside of colleg...
Extra. Statistics 6 months later - General Growth More than  250 million  active users More than 120 million users log on ...
Extra. Linked In LinkedIn has over 44 million members in over 200 countries and territories around the world. A new member...
Extra.
www.bv02.com all rights reserved 2009 Thank you.
www.bv02.com all rights reserved 2009 Extra.
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bv02 ReMax Real estate Presentation

  1. 1. www.bv02.com all rights reserved 2009 &quot;Leveraging Social Media to Address Business and Communication Goals&quot; Where do you begin? How long should it take? What should it cost? Overview.
  2. 2. bv02.inc www.bv02.com all rights reserved 2009 online communities, social networking, new media communications, web marketing, integrated marketing programs, new media, blog, portals, podcasting, twitters, online marketing, online branding andrew.milne
  3. 3. S.M. What ? Good Question. Lets begin www.bv02.com all rights reserved 2009
  4. 4. History: 1978 www.bv02.com all rights reserved 2009
  5. 5. History: 1978 www.bv02.com all rights reserved 2009
  6. 6. History: 1979 www.bv02.com all rights reserved 2009
  7. 7. History: 1982 www.bv02.com all rights reserved 2009
  8. 8. History: 1983 www.bv02.com all rights reserved 2009
  9. 9. History: 1984 www.bv02.com all rights reserved 2009
  10. 10. History: 1986/87 www.bv02.com all rights reserved 2009
  11. 11. History: 1996 www.bv02.com all rights reserved 2009
  12. 12. History: 1998 www.bv02.com all rights reserved 2009
  13. 13. History: 1998 www.bv02.com all rights reserved 2009
  14. 14. History: 1999 www.bv02.com all rights reserved 2009
  15. 15. History: 2000 www.bv02.com all rights reserved 2009
  16. 16. www.bv02.com all rights reserved 2009 History: 2003
  17. 17. www.bv02.com all rights reserved 2009 History: 2005
  18. 18. www.bv02.com all rights reserved 2009 History: 2007/09 Real Estate Investment Calculator Sacramento Real Estate Commercial Real Estate Property Search Real estate developers tools GPS Mobile Web Google Maps More+
  19. 19. www.bv02.com all rights reserved 2009 History: 1998 Philosophy 1. Focus on the user and all else will follow. 2. It's best to do one thing really, really well. 3. Fast is better than slow. 4. Democracy on the web works. 5. You don't need to be at your desk to need an answer. 6. You can make money without doing evil. 7. There's always more information out there. 8. The need for information crosses all borders. 9. You can be serious without a suit. 10. Great just isn't good enough.
  20. 20. www.bv02.com all rights reserved 2009 History: Evolution
  21. 21. The SWITCH www.bv02.com all rights reserved 2009 http://www.youtube.com/watch?v=MpIOClX1jPE
  22. 22. Social media tools <ul><li>Social Media </li></ul><ul><li>The tool set (including blogs) which </li></ul><ul><li>everyone can use to publish </li></ul><ul><li>content to the web. </li></ul><ul><li>This can include audio, video, photos, </li></ul><ul><li>text, files... just about anything. </li></ul><ul><li>And these days, everyone is a content </li></ul><ul><li>producer. </li></ul>www.bv02.com all rights reserved 2009
  23. 23. www.bv02.com all rights reserved 2009
  24. 24. Social media is: Marketing <ul><li>Social media is information content created by people using highly accessible and scalable publishing technologies . </li></ul><ul><li>At its most basic sense, social media is a shift in how people discover , read and share news, information and content. </li></ul><ul><li>It's a fusion of sociology and technology , transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers . </li></ul>www.bv02.com all rights reserved 2009
  25. 25. Who Meet ~ Jenny,John & Angi www.bv02.com all rights reserved 2009
  26. 26. Time www.bv02.com all rights reserved 2009
  27. 27. www.bv02.com all rights reserved 2009
  28. 28. www.bv02.com all rights reserved 2009
  29. 29. www.bv02.com all rights reserved 2009
  30. 30. Meet Jenny… 1st Time buyer <ul><li>100% Internet lead </li></ul><ul><li>NOT looking for agents (up to 90% buy with first agent that they connect with.) </li></ul><ul><li>Looking for Houses </li></ul><ul><li>Researching Areas </li></ul><ul><li>Educates herself on buying </li></ul><ul><li>Reference is everything </li></ul><ul><li>Connects based on service offering </li></ul><ul><li>Wants email updates </li></ul><ul><li>Phone is dead to them </li></ul><ul><li>Shares everything with community </li></ul><ul><li>- Google, MLS, Kijiji, Craigs list, Websites </li></ul>www.bv02.com all rights reserved 2009 21 - 30 year olds
  31. 31. Meet Jenny… 1st Time buyer <ul><li>Advanced computer skills </li></ul><ul><li>Carries a cell phone/ video / camera </li></ul><ul><li>Text messaging is main contact tool </li></ul><ul><li>Facebook </li></ul><ul><li>YouTube </li></ul><ul><li>Blogs </li></ul><ul><li>Instant messaging </li></ul><ul><li>Chatrooms - Bulletin boards </li></ul><ul><li>Average 41 hours a week online </li></ul>www.bv02.com all rights reserved 2009 21 - 30 year olds
  32. 32. What Jenny is doing online… <ul><li>Email is considered the o l d way </li></ul><ul><li>Text Messaging is a focus </li></ul><ul><li>Make plans with Friends (meet up’s) </li></ul><ul><li>Posts Video, Photos, Song </li></ul><ul><li>Connect through content not only text </li></ul><ul><li>Daily journal style, Status Updates, Posts, Comments </li></ul><ul><li>Private Networks - Connecting with people they know offline </li></ul><ul><li>Not to promote themselves </li></ul><ul><li>84% post on walls or pages </li></ul><ul><li>82% send private messages </li></ul><ul><li>Updating “Me” pages, branding their space </li></ul><ul><li>Maintain a persistent messages </li></ul><ul><li>Social media help fulfill a desire for attention and expression </li></ul><ul><li>Aware of privacy not sure of consequences </li></ul>www.bv02.com all rights reserved 2009
  33. 33. Meet John… 2nd Time buyer <ul><li>90% Comes from Location (Signs / Or Searching) </li></ul><ul><li>Traditional marketing matters </li></ul><ul><li>50% will email over phone </li></ul><ul><li>Uses forms and tools to start relationship. Evaluation forms etc </li></ul><ul><li>Educates themselves but uses agents as resource (Test agents) </li></ul><ul><li>Looking at agents bio’s </li></ul><ul><li>Time is biggest issue </li></ul><ul><li>Wants constant communication </li></ul><ul><li>Wants to buy and sell with same agent. </li></ul><ul><li>Trust is built on communication.Period. </li></ul><ul><li>Will tell agent when they think you are doing a bad job, will tell others as well. </li></ul><ul><li>Would consider doing it themselves </li></ul>www.bv02.com all rights reserved 2009 (35+ year olds)
  34. 34. Meet John… 2nd Time buyer <ul><li>Basic computer skills </li></ul><ul><li>Carries a cell phone </li></ul><ul><li>Has a digital camera </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Flickr </li></ul><ul><li>G-Mail / Hotmail </li></ul><ul><li>YouTube </li></ul><ul><li>Average 40 hours a week online (15 hours leisure time) </li></ul>www.bv02.com all rights reserved 2009 (35+ year olds)
  35. 35. What John is doing online… <ul><li>Over 35% of American adults have a profile on a social network site - over 45.3 million active US users </li></ul><ul><li>Adults are not hanging out on Facebook. They are more likely to respond to status messages than start a conversation on someone's wall (unless it's their birthday of course) </li></ul><ul><li>Adults aren't really decorating their profiles or making sure that their About Me's are up-to-date. </li></ul><ul><li>Adults, far more than teens, are using Facebook for its intended purpose as a social utility. For example, it is a tool for communicating with the past, tracking old friends, etc. </li></ul><ul><li>Adults are using Twitter for keeping in the know. </li></ul><ul><li>Adults are using LinkedIn to create professional networks and simple brand that needs little monitoring. </li></ul><ul><li>Adults are occasion based users of Social Media </li></ul>www.bv02.com all rights reserved 2009
  36. 36. Meet Angi… 3rd Time buyer <ul><li>Downsizing </li></ul><ul><li>Repeat Client/ Influenced by family </li></ul><ul><li>80% Phone vs. Email </li></ul><ul><li>Looking for Phone updates (Personal Touch) </li></ul><ul><li>Relies on Agent for answers </li></ul><ul><li>Trust is built with traditional media. </li></ul><ul><li>Looking for the standard marketing (open house, billboard, Newspaper, Postcards) </li></ul><ul><li>Looking for value for $ spent, Will make you work for the business. </li></ul><ul><li>Will recommend you </li></ul>www.bv02.com all rights reserved 2009 (50+ year olds)
  37. 37. <ul><li>Very Basic computer skills (Improving rapidly) </li></ul><ul><li>Carries a cell phone </li></ul><ul><li>Has a digital camera </li></ul><ul><li>Facebook </li></ul><ul><li>Community sites </li></ul><ul><li>News sites </li></ul><ul><li>G-Mail / Hotmail </li></ul><ul><li>Average 20 hours a week </li></ul>www.bv02.com all rights reserved 2009 Meet Angi… 3rd Time buyer (50+ year olds)
  38. 38. <ul><li>50+ Adults are hanging out on Facebook. </li></ul><ul><li>Adults, far more than teens, are using Facebook for its intended purpose as a social utility. For example, it is a tool for communicating with the past, tracking old friends, etc. </li></ul><ul><li>50+ are NOT on Twitter </li></ul><ul><li>50+ are NOT on LinkedIn </li></ul><ul><li>50+ Adults ARE becoming heavy users of Social Media </li></ul><ul><li>50+ Adults A RE rating services online </li></ul><ul><li>50+ Adults ARE buying online </li></ul><ul><li>50+ Adults ARE shopping locally online </li></ul><ul><li>50+ Adults ARE using search </li></ul>www.bv02.com all rights reserved 2009 Meet Angi… 3rd Time buyer (50+ year olds)
  39. 39. The Agent: <ul><li>Differentiators: </li></ul><ul><li>Location (Geo Location) </li></ul><ul><li>Brand (Recommendations /What community thinks of you) </li></ul><ul><li>Services (Communicate with them, when they want it) </li></ul><ul><li>Tools: </li></ul><ul><li>Mobile </li></ul><ul><li>Uses email </li></ul><ul><li>Uses text </li></ul><ul><li>VOIP (Voice over IP) </li></ul><ul><li>Online Marketing Tools: (Total Control) </li></ul><ul><li>Email Marketing </li></ul><ul><li>Websites </li></ul><ul><li>Blogs </li></ul><ul><li>Uses Twitter/ Facebook </li></ul><ul><li>Uses Linked in </li></ul><ul><li>Photo/Video sharing </li></ul><ul><li>PPC (Pay Per Click) </li></ul><ul><li>SEO (Search engine optimization) </li></ul>www.bv02.com all rights reserved 2009
  40. 40. The Manager - What is expected from you: <ul><li>Partner with Agents </li></ul><ul><li>Development training </li></ul><ul><li>Recruiting Ethical people </li></ul><ul><li>Recruiting Young people </li></ul><ul><li>Share Expertise </li></ul><ul><li>Show/Share Personal Brand (It really is everything) </li></ul><ul><li>Build Local brand </li></ul><ul><li>Build a brands on ethics </li></ul><ul><li>Build a brand on services </li></ul><ul><li>Be accountable </li></ul><ul><li>Be the source </li></ul><ul><li>Offer Training </li></ul><ul><li>Offer Data (Trending) </li></ul><ul><li>Talk to them with the tools they use </li></ul><ul><li>Offer them enough content for localization </li></ul><ul><li>Offer them tools for using new media </li></ul>www.bv02.com all rights reserved 2009
  41. 41. What is expected from you: www.bv02.com all rights reserved 2009
  42. 42. Why. would I bother doing this? I HAVE NO TIME … www.bv02.com all rights reserved 2009
  43. 43. www.bv02.com all rights reserved 2009
  44. 44. www.bv02.com all rights reserved 2009
  45. 45. www.bv02.com all rights reserved 2009
  46. 46. www.bv02.com all rights reserved 2009
  47. 47. www.bv02.com all rights reserved 2009
  48. 48. www.bv02.com all rights reserved 2009
  49. 49. www.bv02.com all rights reserved 2009
  50. 50. Why bother with Social Media? <ul><li>Your Audience is there. </li></ul><ul><li>Traditional media channels are breaking down </li></ul><ul><li>Next Gen users grew up with a voice </li></ul><ul><li>Cheap to get started - Low barrier to entry </li></ul><ul><li>The personal “Honest” voice is gaining ground </li></ul><ul><li>The network is based “location” </li></ul><ul><li>Clients/You can provide instant feedback </li></ul><ul><li>Consumers/Buyers Sellers are feeling empowered </li></ul><ul><li>Long~tail buying and marketing applies </li></ul><ul><li>Old strategies still hold true. These are still just tools. They need plans, approach, focus, testing and to be results driven. </li></ul>www.bv02.com all rights reserved 2009
  51. 51. How. Seems like a lot of work, No? www.bv02.com all rights reserved 2009
  52. 52. Four Main Goals and Benefits <ul><li>Searchability “Be Found” </li></ul><ul><li>Focused Marketing </li></ul><ul><li>Relationships with benefits </li></ul><ul><li>Increased brand awareness </li></ul><ul><li>Improved reputation </li></ul>www.bv02.com all rights reserved 2009
  53. 53. Connect your tools: One Goal. Sell <ul><li>Start by determining what you can offer </li></ul><ul><li>Make a list of questions you have </li></ul><ul><li>Focus on specific benefits you want </li></ul><ul><li>Share networking duties </li></ul><ul><li>Cross-leverage your social media profiles </li></ul><ul><li>Respond to questions </li></ul><ul><li>Offer professional advice </li></ul>www.bv02.com all rights reserved 2009
  54. 54. Tips: <ul><li>Networking via social media should be performed naturally and not mechanically </li></ul><ul><li>Authenticity in interpersonal interaction is important </li></ul><ul><li>Social networking is not a means to acquire any direct/predictable ROI </li></ul><ul><li>There are no short cuts to Social Media </li></ul><ul><li>You’re more likely to get a higher returns in the future than the immediate present </li></ul><ul><li>This consistent contact and the development of relationships will lead to both short and long term benefits, some of which are unexpected </li></ul>www.bv02.com all rights reserved 2009
  55. 55. What’s next. <ul><li>Start Small </li></ul><ul><li>Protect your personal brands </li></ul><ul><li>Own your properties or someone else will </li></ul><ul><li>Know who is saying what </li></ul><ul><li>Do not ignore comments </li></ul><ul><li>Build a plan, know your objectives </li></ul><ul><li>Engage </li></ul><ul><li>Connect to your communities </li></ul><ul><li>Let customers be your champions </li></ul><ul><li>Engage your staff </li></ul><ul><li>Campaigns </li></ul><ul><li>Be honest </li></ul><ul><li>Be creative </li></ul><ul><li>Integrated Email, Viral, Offline </li></ul><ul><li>Know the audience for the tools </li></ul><ul><li>Test </li></ul><ul><li>Make sure the investment is paying off </li></ul><ul><li>Retreat from tools that are not working </li></ul><ul><li>Measure everything </li></ul>www.bv02.com all rights reserved 2009
  56. 56. SQUAT!!!!!! www.bv02.com all rights reserved 2009
  57. 57. What’s Next? Where all of this is going… www.bv02.com all rights reserved 2009
  58. 58. www.bv02.com all rights reserved 2009 Dialogue, Please.
  59. 59. Extra. Statistics General Growth More than 150 million active users More than half of Facebook users are outside of college The fastest growing demographic is those 25 years old and older User Engagement Average user has 100 friends on the site 2.6 billion minutes are spent on Facebook each day (worldwide) More than 13 million users update their statuses at least once each day More than 2.5 million users become fans of Pages each day Applications More than 700 million photos uploaded to the site each month More than 4 million videos uploaded each month More than 15 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each month More than 2 million events created each month More than 19 million active user groups exist on the site International Growth More than 35 translations available on the site, with more than 60 in development More than 70% of Facebook users are outside the United States Platform More than 660,000 developers and entrepreneurs from more than 180 countries More than 52,000 applications currently available on Facebook Platform 140 new applications added per day More than 95% of Facebook members have used at least one application built on Facebook Plat for mac ebook Platform
  60. 60. Extra. Statistics 6 months later - General Growth More than 250 million active users More than 120 million users log on to Facebook at least once each day More than two-thirds of Facebook users are outside of college The fastest growing demographic is those 35 years old and older User Engagement Average user has 120 friends on the site More than 5 billion minutes are spent on Facebook each day (worldwide) More than 30 million users update their statuses at least once each day More than 8 million users become fans of Pages each day Applications More than 1 billion photos uploaded to the site each month More than 10 million videos uploaded each month More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week More than 2.5 million events created each month More than 45 million active user groups exist on the site International Growth More than 50 translations available on the site, with more than 40 in development About 70% of Facebook users are outside the United States Platform More than one million developers and entrepreneurs from more than 180 countries Every month, more than 70% of Facebook users engage with Platform applications More than 350,000 active applications currently on Facebook Platform More than 200 applications have more than one million monthly active users More than 15,000 websites, devices and applications have implemented Facebook Connect since its general availability in December 2008 Mobile There are more than 30 million active users currently accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users. There are more than 150 mobile operators in 50 countries working to deploy and promote Facebook mobile products
  61. 61. Extra. Linked In LinkedIn has over 44 million members in over 200 countries and territories around the world. A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members. Average Age: 41 Household Income: $109,703 Male: 64% Household Income $100k+ 53.5% Own Smartphone/PDA: 34% College Grad/Post Grad: 80.1% Business Decision Maker: 49% EVP/SVP/VP: 6.5% 24% Have a Portfolio Value of $250k+ Job Titles: C-Level Executives 7.8% EVP/SVP 6.5% Senior Management 16% Middle Management [...] Linked In 2009, reaching 10.7 percent of all active Internet users in June. This growth has come despite a lack of widespread adoption by children, teens, and young adults. In June 2009, only 16 percent of Twitter.com website users were under the age of 25. Bear in mind persons under 25 make up nearly one quarter of the active US Internet universe, which means that Twitter.com effectively under-indexes on the youth market by 36 percent. 90 percent of popular Twitter client Tweetdeck ’s audience is over 25. 
  62. 62. Extra.
  63. 63. www.bv02.com all rights reserved 2009 Thank you.
  64. 64. www.bv02.com all rights reserved 2009 Extra.
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