Competitor Tracking with BuzzSumo

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Overview of competitor tracking with BuzzSumo including how to:

- Review your competitor’s most shared content
- Analyze competitor content performance & compare
- Analyze what is working for your competitor
- See who is amplifying your competitor’s content
- who is sharing their content
- who is linking to their content
- Follow and engage with competitor amplifiers
- Create competitor content alerts (keyword, domain & links)

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  • Brief overview of what we will cover.
  • Brief overview of what we will cover.
  • Search sub-domains
  • Search sub-domains
  • Search sub-domains
  • Brief overview of what we will cover.
  • Content analysis report
  • Content analysis report
  • Content analysis report
  • Content analysis report
  • Content analysis report
  • Content analysis report
  • Content analysis report
  • Content analysis report
  • Content analysis report
  • Content analysis report
  • Content analysis report
  • Content analysis report
  • Content analysis report
  • Content analysis report
  • Content analysis report
  • Brief overview of what we will cover.
  • Competitor Tracking with BuzzSumo

    1. 1. Tracking Competitors (Content & Amplifiers) @steverayson @buzzsumo
    2. 2. Tracking Competitors 1. Review your competitor’s most shared content 2. Analyze competitor content performance & compare 3. Analyze what is working for your competitor 4. See who is amplifying your competitor’s content - who is sharing their content - who is linking to their content 5. Follow and engage with competitor amplifiers 6. Create competitor content alerts (keyword, domain & links)
    3. 3. Search for most shared content
    4. 4. Search domain by topic
    5. 5. Search sub-domains
    6. 6. Filter by date
    7. 7. Analyze content 1. What topics are working 2. What content formats are they using 3. What networks are they getting traction 4. What headlines are they using 5. Who are the authors
    8. 8. Run content analysis report
    9. 9. Run content analysis report
    10. 10. Compare content performance
    11. 11. Amplifiers
    12. 12. View sharers
    13. 13. View sharers Analyze the fans of your competitor’s content Filter by: • Number of followers • Retweet ratio • Reply ratio • Page Authority Follow and engage
    14. 14. View backlinks
    15. 15. Filter backlinks
    16. 16. Filter by time period
    17. 17. Export data
    18. 18. Content Alerts
    19. 19. Keyword Alert
    20. 20. Link Alert
    21. 21. Domain Alert
    22. 22. Alerts Dashboard
    23. 23. Tracking Competitors 1. Review your competitor’s most shared content 2. Analyze competitor content performance & compare 3. Analyze what is working for your competitor 4. See who is amplifying your competitor’s content - who is sharing their content - who is linking to their content 5. Follow and engage with competitor amplifiers 6. Create competitor content alerts (keyword, domain & links)
    24. 24. BuzzSumo Content Intelligence In a Social World @steverayson @buzzsumo

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