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How Social Media Management Helps Businesses

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What is social media management and how can it help businesses? Social Media enables people to advocate for your business through compelling content. Through social media channels such as a blog, …

What is social media management and how can it help businesses? Social Media enables people to advocate for your business through compelling content. Through social media channels such as a blog, Facebook, Twitter and other outlets, businesses can listen to what people are saying and then being able to respond which gives businesses a tremendous amount of credibility and loyalty with customers. Social media management helps businesses grow their traffic by distributing content, growing links to a company’s website, manage a business’s reputation and branding, acquire email addresses and increase their fan base just to name a few. Social media creates opportunities for lead generation and ultimately grows a company’s revenue.

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  • Entrepreneur-in-Residence, Thunderbird35 under 35 Entrepreneurs, Arizona$80 Million in Venture CapitalSold 6 BusinessesMBA, Thunderbird & MA, IndianaBoard, National Association of Sales ProfessionalsAdvisor and Investor to dozen companies
  • Listen to what people are saying about your brand, products and company.
  • Broadcast your message and develop instant traffic from your fans, followers and people that connect with your brand, products and company.
  • Connect your brand, products and company to as many places as possible.
  • Finally, we have analytics to share with you the value we are adding growing your entire online presence.
  • Any questions?
  • Transcript

    • 1. By Aaron Bare
    • 2. Social Media is Local and Global
    • 3. 90 Trillion
      The number
      of emails sent on
      the Internet in 2009.
      Source: Jess3
    • 4. 500 Million Active Facebook Users
      Source: Tech Herald
      Photo Credit: Oversocialized
    • 5. 126 Million
      The number of blogs on the Internet.
      Source: Jess3
    • 6. 10 Billion+ Tweets Sent on Twitter Since 2006
      Source: Mashable
      Photo Credit: Rosaura Ochoa
    • 7. 2 Billion Videos Are Streamed Each Day On YouTube
      Photo Credit: jonsson
      Source: Techcrunch
    • 8. What Is a Social Media Strategy?
    • 9. “Social Media: Enables Others to Advocate for Your Business Through Compelling Content”
      Image credit: Ian Sane
    • 10. “Social Media is Like a Cocktail Party: Listen Then Respond”
      Photo Credit: The Dana Files
    • 11. Listen and Respond
    • 12. “Links are the Currency of the Social Web”
    • 13. Publish and Broadcast
    • 14. “Social Media Monitoring Collects Online Mentions for Measurement and Response”
      Image Credit: Suchitra Prints
    • 15. Connect
    • 16. “Company Blogs are Digital Publications
      that Allow Public Responses”
      Photo Credit kevindooley
    • 17. Create viral loops
    • 18.
    • 19. “Facebook is a social network that connects people personally and professionally through connections, messages, photos, & videos.”
      Photo Credit: Marvin Kuo
    • 20. Facebook Fan Pages Let Businesses Interact with Customers and Prospects
    • 21. Facebook Social Applets
      drive results and traffic
    • 22. “Twitter is like a Text Message with a BCC: To The World”
      Photo Credit: ydhsu
    • 23. Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.
    • 24. Mobile Marketing
    • 25. Social Media Can Drive
      Leads and Customers
      Photo Credit: PhotoDu.de
    • 26. Microsites & Landing Page convert Social Media
    • 27.
    • 28.
    • 29. Traffic Growth
    • 30. Content Distribution
    • 31. Reputation Management
    • 32. Email Acquisition
    • 33. Lead Generation
    • 34. Online Branding
    • 35. Revenue Growth
    • 36. April 2010 Social Empire Monthly Report
      1,344 Friends
      998 email subscribers
      24 top keywords
      42 feeds
      233 Followers
      244 top keywords
      998 forwards
      533 Friends
      12 top keywords
      2,345 Connections
      15,768 Views
      22 digg’s
      83 blog post
      334 bookmarks
      23 photos
      19,998 monthly website traffic
      145 brand mentions, pr weight $45,300
      $232,567 online revenue
      Results focused
    • 37. Our Digital Media Offerings
      Campaign Management – manage online projects
      Content Management – observe, contribute, publish and manage content
      Link Management – grow links
      Reputation/Brand Management – manage your brand
      Influencer Management – connect with key influencers/advocates and create common purpose
      Conversation Management – from listen to engage to lead the conversation
      Network Management – manage your networks (brand outpost)
      Fan/Follower Management – manage networks
      Policy Management – manage company interactions
      Digital Applications –iPhone, Facebook and other applications.
      Interactive – websites, micro-sites and landing pages.
    • 38. Any Questions?
    • 39. Overview
    • 40. WE MANAGE BRANDS
      WE MANAGE TRAFFIC, LEADS, REVENUE FOR PEOPLE, EVENTS, CAUSES & COMPANIES.

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