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How Social Media Management Helps Businesses
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How Social Media Management Helps Businesses


What is social media management and how can it help businesses? Social Media enables people to advocate for your business through compelling content. Through social media channels such as a blog, …

What is social media management and how can it help businesses? Social Media enables people to advocate for your business through compelling content. Through social media channels such as a blog, Facebook, Twitter and other outlets, businesses can listen to what people are saying and then being able to respond which gives businesses a tremendous amount of credibility and loyalty with customers. Social media management helps businesses grow their traffic by distributing content, growing links to a company’s website, manage a business’s reputation and branding, acquire email addresses and increase their fan base just to name a few. Social media creates opportunities for lead generation and ultimately grows a company’s revenue.

Published in Business , Technology
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  • Entrepreneur-in-Residence, Thunderbird35 under 35 Entrepreneurs, Arizona$80 Million in Venture CapitalSold 6 BusinessesMBA, Thunderbird & MA, IndianaBoard, National Association of Sales ProfessionalsAdvisor and Investor to dozen companies
  • Listen to what people are saying about your brand, products and company.
  • Broadcast your message and develop instant traffic from your fans, followers and people that connect with your brand, products and company.
  • Connect your brand, products and company to as many places as possible.
  • Finally, we have analytics to share with you the value we are adding growing your entire online presence.
  • Any questions?


  • 1. By Aaron Bare
  • 2. Social Media is Local and Global
  • 3. 90 Trillion
    The number
    of emails sent on
    the Internet in 2009.
    Source: Jess3
  • 4. 500 Million Active Facebook Users
    Source: Tech Herald
    Photo Credit: Oversocialized
  • 5. 126 Million
    The number of blogs on the Internet.
    Source: Jess3
  • 6. 10 Billion+ Tweets Sent on Twitter Since 2006
    Source: Mashable
    Photo Credit: Rosaura Ochoa
  • 7. 2 Billion Videos Are Streamed Each Day On YouTube
    Photo Credit: jonsson
    Source: Techcrunch
  • 8. What Is a Social Media Strategy?
  • 9. “Social Media: Enables Others to Advocate for Your Business Through Compelling Content”
    Image credit: Ian Sane
  • 10. “Social Media is Like a Cocktail Party: Listen Then Respond”
    Photo Credit: The Dana Files
  • 11. Listen and Respond
  • 12. “Links are the Currency of the Social Web”
  • 13. Publish and Broadcast
  • 14. “Social Media Monitoring Collects Online Mentions for Measurement and Response”
    Image Credit: Suchitra Prints
  • 15. Connect
  • 16. “Company Blogs are Digital Publications
    that Allow Public Responses”
    Photo Credit kevindooley
  • 17. Create viral loops
  • 18.
  • 19. “Facebook is a social network that connects people personally and professionally through connections, messages, photos, & videos.”
    Photo Credit: Marvin Kuo
  • 20. Facebook Fan Pages Let Businesses Interact with Customers and Prospects
  • 21. Facebook Social Applets
    drive results and traffic
  • 22. “Twitter is like a Text Message with a BCC: To The World”
    Photo Credit: ydhsu
  • 23. Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.
  • 24. Mobile Marketing
  • 25. Social Media Can Drive
    Leads and Customers
    Photo Credit:
  • 26. Microsites & Landing Page convert Social Media
  • 27.
  • 28.
  • 29. Traffic Growth
  • 30. Content Distribution
  • 31. Reputation Management
  • 32. Email Acquisition
  • 33. Lead Generation
  • 34. Online Branding
  • 35. Revenue Growth
  • 36. April 2010 Social Empire Monthly Report
    1,344 Friends
    998 email subscribers
    24 top keywords
    42 feeds
    244 top keywords
    998 forwards
    533 Friends
    12 top keywords
    2,345 Connections
    22 digg’s
    83 blog post
    23 photos
    19,998 monthly website traffic
    145 brand mentions, pr weight $45,300
    $232,567 online revenue
    Results focused
  • 37. Our Digital Media Offerings
    Campaign Management – manage online projects
    Content Management – observe, contribute, publish and manage content
    Link Management – grow links
    Reputation/Brand Management – manage your brand
    Influencer Management – connect with key influencers/advocates and create common purpose
    Conversation Management – from listen to engage to lead the conversation
    Network Management – manage your networks (brand outpost)
    Fan/Follower Management – manage networks
    Policy Management – manage company interactions
    Digital Applications –iPhone, Facebook and other applications.
    Interactive – websites, micro-sites and landing pages.
  • 38. Any Questions?
  • 39. Overview