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Defrag presentation for 4 pm panel
Defrag presentation for 4 pm panel
Defrag presentation for 4 pm panel
Defrag presentation for 4 pm panel
Defrag presentation for 4 pm panel
Defrag presentation for 4 pm panel
Defrag presentation for 4 pm panel
Defrag presentation for 4 pm panel
Defrag presentation for 4 pm panel
Defrag presentation for 4 pm panel
Defrag presentation for 4 pm panel
Defrag presentation for 4 pm panel
Defrag presentation for 4 pm panel
Defrag presentation for 4 pm panel
Defrag presentation for 4 pm panel
Defrag presentation for 4 pm panel
Defrag presentation for 4 pm panel
Defrag presentation for 4 pm panel
Defrag presentation for 4 pm panel
Defrag presentation for 4 pm panel
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Defrag presentation for 4 pm panel

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  • Bonjour
    Mon nom est Mlle merci hassan j'ai vu votre profil aujourd'hui et je
    est devenu intéressé à vous, je tiens également à vous en savez plus
    et je veux que vous envoyez un e-mail à mon adresse email afin que je puisse vous donner ma photo
    votre nouvel ami.

    mercy_hassan22@yahoo.in

    =====================================================================

    Hello
    My name is Miss mercy hassan I saw your profile today and i
    became interested in you, I will also want to know you more
    and I want you to send an email to my mailbox so that I can give you my picture
    yours new friend.

    mercy_hassan22@yahoo.in
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

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Transcript

  • 1. And who is the old guy, …… a bonus question?
  • 2. And now from Apple….
  • 3. (Steve..can you run this video?) http://www.youtube.com/watch?v=5XZ1EfyJ_fI
  • 4. And what was I thinking? • Post Defrag last year I had this modest epiphany… • A. I was aging • B. There were all these really smart people in this room, and on the program… • C. I wasn’t sure they weren’t doing much if anything for my people. • D. I wasn’t much very good at creating slides…
  • 5. USA Today • Headlines…11/16/2010 .& 11/18/2010 • Will Boomers ever yield the stage? • Tired of the Baby Boomers • Other generations are weary of their place in the culture… • Are Baby Boomers becoming the hated generation? • Oh..and..”Every day more than 5 million people read USA TODAY to get their news.”
  • 6. Now some data about Baby Boomers? • "It's actually a myth that baby boomers aren't into technology. They represent 25% of the population, but they consume 40% [in total dollars spent] of it," said Patricia McDonough, senior VP-analysis at Nielsen Co.
  • 7. How much do they spend? • The 46- to 64-year-old group now spends more money on technology than any other demographic, They averaged around $650 spent in online shopping vs. Gen X ($581) and Gen Y ($429) over a three-month period.
  • 8. And how about social media? • Among 50- to 64-year-olds, social-media usage grew by 88% from April 2009 to May 2010, up from 25% to 47% of all users in that age group, according to Pew Internet. And one in five of them now use social media every day, up from one in 10 last year.
  • 9. How much do they spend? • Spending by the 116 million U.S. consumers age 50 and older was $2.9 trillion last year - up 45% in the past 10 years. according to an analysis for USA TODAY of U.S. Bureau of Labor Statistics data by The Boomer Project.
  • 10. Just in case you didn’t get it? • The 78 million boomers born between 1946 and 1964 make up 28% of the U.S. population and own more than 77% of all financial assets
  • 11. And what’s the risk of ignoring them? • Marketers who ignore Boomers do so at their peril. Boomers are about to get a lot richer. Maybe not as rich as before the recession, but richer nonetheless. • People 50 and older will inherit an estimated $14 trillion to $20 trillion during the next 20 years. • (Present existing net worth...$38 Trillion...)
  • 12. What else are they buying? • Last year, consumers 50 and older spent $87 billion on cars compared with $70 billion by those under age 50, reports the Consumer Expenditure Survey from the Bureau of Labor Statistics. They buy more new cars, spend more on the cars they buy - and even buy cars for their kids and grandkids.
  • 13. What are you doing? • "This is demographic dynasty," ......"If you don't have a strategy for making your product relevant to 50-plus consumers, you will have a very rough time over the next 20 years."
  • 14. And just in the event you think they aren’t organized? Oh, what about the AARP? 48 Million Card Carrying, Dues Paying Members..
  • 15. Perception/Reality • USA Today • 11/18/2010
  • 16. My Panel/My People • Doc Searls…. • Michael Gallelli • A lovely woman, Robin Raskin, who had to cancel because of ill health…
  • 17. What are the questions that we really should consider? • If there are 77 Million People in this cohort… • Is this a single cohesive group? • What do product people need to understand? • What about mass customization? • What about design? • What about wellness?
  • 18. Are there other areas to ponder? • Social health technologies? • Sensing technologies? • How are boomers applying their money? • What would you have them do with their money? • And what about social media? • We have been talking about the US, but what about the rest of the world?
  • 19. And now ….. • And thoughts on what the future might look like?
  • 20. In closing… • Story about my computer gaming….Gnomedex… • “Do Over… • Will anyone in the room, grab me next year, and say….?”

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