And who is the old guy,
…… a bonus question?
And now from Apple….
(Steve..can you run this video?)
http://www.youtube.com/watch?v=5XZ1EfyJ_fI
And what was I thinking?
• Post Defrag last year I had this modest
epiphany…
• A. I was aging
• B. There were all these re...
USA Today
• Headlines…11/16/2010 .& 11/18/2010
• Will Boomers ever yield the stage?
• Tired of the Baby Boomers
• Other ge...
Now some data about Baby Boomers?
• "It's actually a myth that baby boomers aren't
into technology. They represent 25% of ...
How much do they spend?
• The 46- to 64-year-old group now spends
more money on technology than any other
demographic, The...
And how about social media?
• Among 50- to 64-year-olds, social-media
usage grew by 88% from April 2009 to May
2010, up fr...
How much do they spend?
• Spending by the 116 million U.S. consumers
age 50 and older was $2.9 trillion last year - up
45%...
Just in case you didn’t get it?
• The 78 million boomers born between 1946
and 1964 make up 28% of the U.S. population
and...
And what’s the risk of ignoring them?
• Marketers who ignore Boomers do so at their
peril. Boomers are about to get a lot ...
What else are they buying?
• Last year, consumers 50 and older spent $87
billion on cars compared with $70 billion by
thos...
What are you doing?
• "This is demographic dynasty," ......"If you
don't have a strategy for making your product
relevant ...
And just in the event you think they
aren’t organized?
Oh, what about the AARP?
48 Million Card Carrying,
Dues Paying Memb...
Perception/Reality
• USA Today
• 11/18/2010
My Panel/My People
• Doc Searls….
• Michael Gallelli
• A lovely woman, Robin Raskin, who had to
cancel because of ill heal...
What are the questions
that we really should consider?
• If there are 77 Million People in this cohort…
• Is this a single...
Are there other areas to ponder?
• Social health technologies?
• Sensing technologies?
• How are boomers applying their mo...
And now …..
• And thoughts on what the future might look
like?
In closing…
• Story about my computer
gaming….Gnomedex…
• “Do Over…
• Will anyone in the room, grab
me next year, and say…...
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Defrag presentation for 4 pm panel

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  • Bonjour
    Mon nom est Mlle merci hassan j'ai vu votre profil aujourd'hui et je
    est devenu intéressé à vous, je tiens également à vous en savez plus
    et je veux que vous envoyez un e-mail à mon adresse email afin que je puisse vous donner ma photo
    votre nouvel ami.

    mercy_hassan22@yahoo.in

    =====================================================================

    Hello
    My name is Miss mercy hassan I saw your profile today and i
    became interested in you, I will also want to know you more
    and I want you to send an email to my mailbox so that I can give you my picture
    yours new friend.

    mercy_hassan22@yahoo.in
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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Defrag presentation for 4 pm panel

  1. 1. And who is the old guy, …… a bonus question?
  2. 2. And now from Apple….
  3. 3. (Steve..can you run this video?) http://www.youtube.com/watch?v=5XZ1EfyJ_fI
  4. 4. And what was I thinking? • Post Defrag last year I had this modest epiphany… • A. I was aging • B. There were all these really smart people in this room, and on the program… • C. I wasn’t sure they weren’t doing much if anything for my people. • D. I wasn’t much very good at creating slides…
  5. 5. USA Today • Headlines…11/16/2010 .& 11/18/2010 • Will Boomers ever yield the stage? • Tired of the Baby Boomers • Other generations are weary of their place in the culture… • Are Baby Boomers becoming the hated generation? • Oh..and..”Every day more than 5 million people read USA TODAY to get their news.”
  6. 6. Now some data about Baby Boomers? • "It's actually a myth that baby boomers aren't into technology. They represent 25% of the population, but they consume 40% [in total dollars spent] of it," said Patricia McDonough, senior VP-analysis at Nielsen Co.
  7. 7. How much do they spend? • The 46- to 64-year-old group now spends more money on technology than any other demographic, They averaged around $650 spent in online shopping vs. Gen X ($581) and Gen Y ($429) over a three-month period.
  8. 8. And how about social media? • Among 50- to 64-year-olds, social-media usage grew by 88% from April 2009 to May 2010, up from 25% to 47% of all users in that age group, according to Pew Internet. And one in five of them now use social media every day, up from one in 10 last year.
  9. 9. How much do they spend? • Spending by the 116 million U.S. consumers age 50 and older was $2.9 trillion last year - up 45% in the past 10 years. according to an analysis for USA TODAY of U.S. Bureau of Labor Statistics data by The Boomer Project.
  10. 10. Just in case you didn’t get it? • The 78 million boomers born between 1946 and 1964 make up 28% of the U.S. population and own more than 77% of all financial assets
  11. 11. And what’s the risk of ignoring them? • Marketers who ignore Boomers do so at their peril. Boomers are about to get a lot richer. Maybe not as rich as before the recession, but richer nonetheless. • People 50 and older will inherit an estimated $14 trillion to $20 trillion during the next 20 years. • (Present existing net worth...$38 Trillion...)
  12. 12. What else are they buying? • Last year, consumers 50 and older spent $87 billion on cars compared with $70 billion by those under age 50, reports the Consumer Expenditure Survey from the Bureau of Labor Statistics. They buy more new cars, spend more on the cars they buy - and even buy cars for their kids and grandkids.
  13. 13. What are you doing? • "This is demographic dynasty," ......"If you don't have a strategy for making your product relevant to 50-plus consumers, you will have a very rough time over the next 20 years."
  14. 14. And just in the event you think they aren’t organized? Oh, what about the AARP? 48 Million Card Carrying, Dues Paying Members..
  15. 15. Perception/Reality • USA Today • 11/18/2010
  16. 16. My Panel/My People • Doc Searls…. • Michael Gallelli • A lovely woman, Robin Raskin, who had to cancel because of ill health…
  17. 17. What are the questions that we really should consider? • If there are 77 Million People in this cohort… • Is this a single cohesive group? • What do product people need to understand? • What about mass customization? • What about design? • What about wellness?
  18. 18. Are there other areas to ponder? • Social health technologies? • Sensing technologies? • How are boomers applying their money? • What would you have them do with their money? • And what about social media? • We have been talking about the US, but what about the rest of the world?
  19. 19. And now ….. • And thoughts on what the future might look like?
  20. 20. In closing… • Story about my computer gaming….Gnomedex… • “Do Over… • Will anyone in the room, grab me next year, and say….?”
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