Social Media Impact on Business and Marketing

SOCIAL MEDIA IMPACT ON BUSINESS & MARKETING http://www.ﬂickr.com/photos/kylemay/526384959/

David Wang • BA Comms Monash • Blogger, web geek (10 years+) • Chief Geek @ Buzzmedia • Social Media & Web Analytics Manager @ david@buzzmedia.com.my AGENDA Asia 016-239 2255 • Public Relations http://buzzmedia.com.my Consultant @ Quattro http://linkedin.com/in/davidwang Communications http://twitter.com/blogjunkie

Clients & Experience

Buzzmedia Web Design Online Marketing Training Consulting

WHAT IS ONLINE ? MARKETING

Marketing is about Proﬁtable Relationships

Search Banner Pay Per Click Email Engine Advertising Advertising Marketing Optimisation Analytics & Afﬁliate Social Media E-commerce Conversion Marketing Marketing Optimisation

Affordable Effective Wide reach Social Media Marketing

See you tomorrow Boss! http://www.ﬂickr.com/photos/kenleewrites/3253364030/

Social media helps build & maintain proﬁtable relationships easier, better & faster

? WHAT IS SOCIAL MEDIA

Social Media

Web 2.0 Connecting Technology Conversations Websites Relationships

http://www.ﬂickr.com/photos/jaimelondonboy/3332258048/ A cocktail party on a global scale

346,000,000+ number of people globally who read blogs Source: comScore, March 09

300,000,000+ active users on Facebook Source: Facebook, Sept 09

1,382% increase in unique visitors to Twitter.com Feb 08 to Feb 09, Source: Nielsen

20 hrs of video uploaded each minute to YouTube Source: YouTube, May 09

13,000,000 number of articles on Wikipedia Source: Wikipedia, July 09

Social Media is mainstream Source: Nielsen Online, Global Index, December 2007 – December 2008. ‘Global’ refers to AU, BR, CH, DE, ES, FR, IT, UK & USA only

2 OUT OF 3 INTERNET USERS VISIT SOCIAL NETWORKS http://www.ﬂickr.com/photos/asleeponasunbeam/416665541/

Your customers are getting social Your business needs to get social too

SOCIAL MEDIA IS TRANSFORMING BUSINESS

Branding Awareness Lead Generation Loyalty Website Trafﬁc Customer Service http://www.ﬂickr.com/photos/purprin/3655887487/

CASE STUDY: BLENDTEC

Results •700% increase in retail sales •65 million video views •Website trafﬁc from videos •Featured in TV, print & blogs Source: PubCon 2006 Keynote by George Wright http://www.seroundtable.com/archives/018700.html

CASE STUDY: BIG APPLE DONUTS

Results •21,000+ fans on Facebook •36 stores in Malaysia; 9 more in Thailand, Indonesia & China •Awards: • SME100 Awards 2009 • BrandLaureate (F&B) 2008 • SME Rising Star 2008 • Asia Paciﬁc Entrepreneur Excellence Award

CASE STUDY: SPICY CORNER

Results •Increased awareness •Loyal customers •Word of mouth •Featured in media

IT’S RISKY TO IGNORE SOCIAL MEDIA

H&I Niaga H&I Niaga found itself in the middle of a controversy after beating larger competitors for a Bank Negara tender, prompting accusations of corruption. The incident happened in 2005 but a search for the company today still shows blog posts and news about the bad press.

Kryptonite Locks Once the damage has been done, a search for your brand name can turn up embarrassing results.

Consumers are already talking about your business / industry. They are not going to wait for you.

WHERE DO I START ?

ONE STEP AT A TIME JUST DO IT USE COMMON SENSE http://www.ﬂickr.com/photos/dhaneshr/2786992830/

Step 1: Listen •Get a sense of the playing ﬁeld. What are people saying about you? About your competitors? •15 minutes a day: http://www.google.com/alerts http://search.twitter.com http://technorati.com •Use Google Reader to get organised http://www.conversationmarketing.com/2009/08/free-e-book-social-media-monitoring.htm

Step 2: Deﬁne Goals Goal Metrics Branding Brand mentions, Fans & Followers, Returning Customers %, Referrals, etc Awareness Incoming links, website visitors, website page views, Fans & Followers, Share of Voice, etc Lead Generation Number of Leads, Number of Enquiries, Email Subscribers, Comments, Fans & Followers, etc Loyalty Returning Visitors %, Testimonials, Referrals, Customer Service Issues, etc

Step 3: Participate 1. Start a blog 2. Make friends on Twitter 3. Start a Facebook Page

Step 4: Keep Learning Blogs Books Chris Brogan Trust Agents by Chris Conversation Marketing Brogan & Julien Smith The BrandBuilder World Wide Rave by Marketing Profs Daily Fix David Meerman Scott Altitude Branding Groundswell by Josh GreyReview* Bernoff and Charlene Li Buzzmedia Marketing* * Malaysians

Social Media is just a tool. It does not replace business basics.

PLEASE, PLEASE REMEMBER

If you don’t like change, you’re going to like irrelevance even less US Army Chief of Staff (ret.) General Eric Shinseki

Small businesses have a big opportunity with social media

Get out there and get social

THANK YOU! David Wang Buzzmedia Online Marketing http://buzzmedia.com.my Follow me on Twitter – @blogjunkie

Social Media Impact on Business and Marketing

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