Lobbying 2 0 Pdf (Personal democracy forum) in Barcellona 4 10 2010

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Lobbying 2 0 Pdf (Personal democracy forum) in Barcellona 4 10 2010

  1. 1. Lobby 2.0<br />Using Social Media toMakeYour Case<br />
  2. 2. Institutions ARE LOOSINGpower<br />Lobbying has been based on very powerful national states, Governments and institutions<br />Now? Increasingly weaker decision makers<br />Decision making process is global and based on “a network of responsibilities” <br />Connected citizens are becoming part of this process <br />
  3. 3. Lobbying 1.0<br />Aimed to influence legislation<br />Tries to meet the right person to make their case in a one-to-one relationship<br />Establishescoalition building among interests<br />Needs little transparency : PR campaigning oriented to influence decision-makers <br />
  4. 4. Lobby 2.0 is a new approach<br />tointerest representation<br />The internet as a platform that…<br /><ul><li> Provides tools to influence legislation
  5. 5. Can enable an open conversation with stakeholders
  6. 6. Helps grassroots movements to influence policy-making
  7. 7. Suggests ideas
  8. 8. Fosters greater transparency of interests and messages
  9. 9. Fuels social media to self-empower anyone and any organization</li></ul>Lobbying 2.0 is about conversation, not negotiation<br />
  10. 10. 2.0 Lobbying: Some examples<br />
  11. 11. RethinkingNuclearPower:Can Obama winoverHomer Simpson ?<br />
  12. 12. Nuclear Energy <br />Lobbying the parliaments or the governments is less useful than <br />Listening to concerns, empowering local communities, discuss with them , activating credible scientific communities and points of view, describing alternatives, opening data on security and private interests<br />A long, uncertain two-way communication process, Not a campaign<br />
  13. 13. NEEDING ANEW APPROACH<br />A real, transparent, personalized, participatoryconversationtoimplementit<br />
  14. 14. US Dept. of Energy : includes industry , stakeholders and communities in the process of Open Government<br />
  15. 15. ITALY: LAW 2X V.A.T. ON PPV<br />2008 govt decided to double V.A.T. ON pay TV from 10 to 20 %<br />Strong PR reaction: articles, letters to MP, media etc.<br />The new thing : several fb pages, by customers, on line petition appeared and started a grassroots campaign <br />New media helped to amplify and broaden the audience<br />
  16. 16. But…<br />Nonetheless the new law has been enforced<br />The supporters (also customers) of PPV platform regretted that the company transferred the cost to them. While through other channels, the company launched different offers (price cuts)<br />If you enter in a direct conversation you get the audience, but you lose control on it<br />You cannot quit<br />
  17. 17. IS MR BERLUSCONI = ANY USER UPLOADING VIDEOS ON THE NET?<br />In 2010 a bill tried to impose the same rules and limits for on-line video platformsas for traditional TV platforms…<br />Imposing to YouTube, as to any blogger uploading a video, the same rules working for Mr. Berlusconi’s or Mr. Murdoch’s TV companies<br />A matter of interest for big on line corporations <br />Life or death for millions of bloggers and internet users uploading video<br />
  18. 18. THE CHOICE HAS BEEN: LET THE PEOPLE PREVAIL<br />Big companies remained silent<br />Bloggers took the initiative<br />Associations of small service providers<br />Connected individuals on fb and twitter<br />Some of them quite critical toward online companies<br />Many proposals<br />The bill has been amended<br />
  19. 19. LOBBYING2.0 ToMakeyour case :<br /><ul><li>Be transparent
  20. 20. Stay grassroots
  21. 21. Lose control
  22. 22. Join the conversation
  23. 23. Enhance the conversation
  24. 24. Respect the conversation
  25. 25. Find crowdsourced solution</li></li></ul><li>LOBBY 1.0:<br />Thank you for smoking<br />LOBBY 2.0:<br /> THANK YOU FOR TAKING THE POWER<br />CANCELLED<br />
  26. 26. Thankyouforyourattention.<br />Massimo Micucci<br />Presidentof Reti Spa<br />

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