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How to Use Facebook's Timeline for Business
How to Use Facebook's Timeline for Business
How to Use Facebook's Timeline for Business
How to Use Facebook's Timeline for Business
How to Use Facebook's Timeline for Business
How to Use Facebook's Timeline for Business
How to Use Facebook's Timeline for Business
How to Use Facebook's Timeline for Business
How to Use Facebook's Timeline for Business
How to Use Facebook's Timeline for Business
How to Use Facebook's Timeline for Business
How to Use Facebook's Timeline for Business
How to Use Facebook's Timeline for Business
How to Use Facebook's Timeline for Business
How to Use Facebook's Timeline for Business
How to Use Facebook's Timeline for Business
How to Use Facebook's Timeline for Business
How to Use Facebook's Timeline for Business
How to Use Facebook's Timeline for Business
How to Use Facebook's Timeline for Business
How to Use Facebook's Timeline for Business
How to Use Facebook's Timeline for Business
How to Use Facebook's Timeline for Business
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How to Use Facebook's Timeline for Business

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Slides from Buzz Accelerator's How to Use Facebook to Increase Your Business presentation. This is the updated version to include Timeline for pages going into effect March 30, 2012. …

Slides from Buzz Accelerator's How to Use Facebook to Increase Your Business presentation. This is the updated version to include Timeline for pages going into effect March 30, 2012.

This presentation provides an overall basic strategy for using Facebook in your business. Includes:

* Cover image and profile image
* Cover no no's
* Custom Apps
* Landing pages
* Optimizing your page
* Engaging your fans
* Status Updates Guidelines
* Facebook Ads and Ad Tips



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  • 1. HOW TO USE FACEBOOK and the new timeline TO INCREASE YOUR BUSINESSbuzzaccelerator.com 1
  • 2. WHY USEFACEBOOK?buzzaccelerator.com 2
  • 3. IT’S WHERE THEPEOPLE ARE! Currently there are over 845 million users 50% of users use Facebook everyday for an average of 55 minutes By August of 2012 it is projected to be over a billion users Over 50% of the population in North America uses Facebookbuzzaccelerator.com 3
  • 4. Like anything, you’ve got toWORK IT. It’s not goingto magically bring you newbusiness.buzzaccelerator.com 4
  • 5. THINK OF IT LIKEA NETWORKINGEVENT If you are interesting people will flock to you “Selling” turns people off Find out what people need and “LISTEN!” Create a fun and stress-free environment where people can freely communicatebuzzaccelerator.com 5
  • 6. Facebook for business excels inbrand marketing,word-of-mouth marketingandlead generation. Once someonebecomes a fan you have access tothem and the opportunity to interactwith them on a regular basis.buzzaccelerator.com 6
  • 7. SETTING UPYOUR TIMELINEbuzzaccelerator.com 7
  • 8. COVERIMAGE AND PROFILE IMAGE • Ideal size is 851x315 for the cover image. • Profile picture is 180x180 and sizes down to 32x32 for the thumbnail • Timeline is much more visual. Make sure your images have impact and clearly convey who you are.buzzaccelerator.com 8
  • 9. COVER NO NO’S Price or purchase information, such as “40% off” or “Download it at our website” Contact information, such as web address, email, mailing address or other information intended for your Page’s About section. References to user interface elements, such as Like or Share, or any other Facebook site features. Calls to action, such as “Get it now” or “Tell your friends”buzzaccelerator.com 9
  • 10. CUSTOM APPS • Previously known as tabs, you can feature up to 12 apps • Create your own image to promote your tab app (except fb apps such as photos, notes, events, video s) • Size is 111x74px • Take advantage of calls-to- action by using text in the imagebuzzaccelerator.com 10
  • 11. LANDING PAGESbuzzaccelerator.com 11
  • 12. UPCOMING EVENTSRED BULL’S EVENT PAGEbuzzaccelerator.com 12
  • 13. OLD SCHOOL LIKESYOU CAN CONTINUE TO USE THISSTRATEGY ON YOUR PAGE. REDBULL STRATEGICALLY CALLED THISAPP HOLY S#!TWHICH MAKESYOU WANT TO CLICK ITbuzzaccelerator.com 13
  • 14. ADD COMMENTSCOMMENTS ADDED TOBOTTOM OF PAGE TO INCREASEENGAGEMENT AND GAINMORE EXPOSUREbuzzaccelerator.com 14
  • 15. OPTIMIZE YOURFACEBOOK PAGE Clearly define your about section and include a link to your site. Use descriptions with EVERY photo and video you post. Again include links to your site. Completely fill out the info section The above have SEO benefits.buzzaccelerator.com 15
  • 16. ENGAGE YOURFANSThe more conversations aregenerated, the more opportunitythere is to drive additional trafficto your page. Pose questions,announce new products, andshare news, quotes, information,etc. Most importantly it needs tobe relevant. Take advantage of page insights to track what is working vs. what is not.buzzaccelerator.com 16
  • 17. STATUS UPDATES DO Mix up your media…use text, questions, links, photos and video. Photos get the best response. DO post like a friend, not like a business DON’T over-promote. Keep a 80/20 rule of content-to-promo ratio DO post regularly. Generally 2-3 times week is good. But be consistent and find your sweet spot DO post outside business hours. Most people check Facebook on their free time…before work, lunchtime, after work and into the evenings.buzzaccelerator.com 17
  • 18.  DO keep status updates short. 80 characters or less is best DO reply to fan comments and DON’T ignore them. DON’T just auto publish your blog updates. Actively engage fans in other ways. DO add a description to every photo and video posted. DO use the new facebook timeline tools to highlight and pin posts for 7 days DO enter in your company milestones DO post to location and language segments of your fan base when applicablebuzzaccelerator.com 18
  • 19. FACEBOOK ADSDrive new traffic toyour page withFacebook ads. Neverbefore has therebeen an easier wayto reach largenumbers of highlytargeted people.buzzaccelerator.com 19
  • 20. AD TIPS• Target your audience by age, education, and interests• Keep visitors within Facebook by having your ad go to your Facebook page and apps, not your website.• Test several versions of the ad with different images and ad copy.• Use sponsored stories when possible. Studies have shown they convert 3 times better than a standard ad.• Explore the premium ads that just came out. 75 % of Brand ‘Likes’ on Facebook come from advertisementsbuzzaccelerator.com 20
  • 21. RESOURCESLearn about Facebook pageshttp://www.learnfacebookpages.com/Facebook Timeline for Pages - Frequently AskedQuestionshttp://www.hyperarts.com/blog/facebook-timeline-for-fan-pages-frequently-asked-questions/Cover page guidelines (fromFacebook)http://www.facebook.com/page_guidelines.phpPremium adshttp://www.scribd.com/fullscreen/82289681buzzaccelerator.com 21
  • 22. CONTACT US Buzz Accelerator PO Box 8342 La Crescenta, CA 91224 Phone. 888 767 2897 Email. info@buzzaccelerator.com www.facebook.com/buzzaccelerator Web.buzzaccelerator.com www.twitter.com/buzzacceleratorbuzzaccelerator.com 22
  • 23. THANKSOON SEE YOU YOUbuzzaccelerator.com

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