Whoever has the best content wins!

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  • Promote your company and employees as “thought leaders” in industry.
  • Whoever has the best content wins!

    1. 1. Whoever has the best content wins! Presented by: David Sher Phyllis Neill Buzz12 Content Marketing
    2. 2. About Buzz12 Creating and executing e-marketing solutions for business to business companies since 2009. Partner Phyllis Neill 20+ years’ marketing and management Partner David Sher, 35+ years’ Co-CEO of AmSher
    3. 3. Why content marketing?Thought leadership
    4. 4. Why content marketing?Show off expertise
    5. 5. Why content marketing?Attract, nurture leads
    6. 6. Why content marketing?Attract, nuture leads
    7. 7. Why content marketing?Educate and inform
    8. 8. Why content marketing?Educate and inform
    9. 9. Why content marketing?SEO!
    10. 10. Why content marketing?SEO!
    11. 11. Why content marketing?SEO!
    12. 12. Lead generation/leadnurturing Using compelling, relevant content, you can attract and nurture leads. Today, second to Content Marketing, most valuable asset is email opt-in list!
    13. 13. How to build opt-in list? Outbound: (you find leads) ◦ Existing clients ◦ Prospects ◦ Export Linkedin contacts ◦ Export Outlook contacts Inbound: (leads find YOU passively) ◦ Create content giveaways in exchange for email addresses!
    14. 14. The name of the game What do you do with these email addresses? Email marketing campaigns! ◦ eNewsletters – include articles from your white papers, and blogs. ◦ Keep very informative and interesting. ◦ ONE call to action at bottom. ◦ eMarketing blasts – can be to encourage people to download new content you’ve created (i.e. eBooks, special reports, white
    15. 15. Birmingham, TheComeback Townwww.thecomebacktown.comwww.blog.al.com/comebacktown
    16. 16. Buzz12 resources: Sign up for newsletter at our website, www.buzz12.com ◦ www.facebook.com/buzz12 ◦ www.twitter.com/buzz12 ◦ www.twitter.com/phyllisneill ◦ www.youtube.com/buzz12pow ◦ www.plus.google.com You can download this presentation at www.slideshare.net/buzz12

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