Promote your company and employees as “thought leaders” in industry.
Whoever has the best content wins!
Whoever has the best content wins! Presented by: David Sher Phyllis Neill Buzz12 Content Marketing
About Buzz12 Creating and executing e-marketing solutions for business to business companies since 2009. Partner Phyllis Neill 20+ years’ marketing and management Partner David Sher, 35+ years’ Co-CEO of AmSher
Lead generation/leadnurturing Using compelling, relevant content, you can attract and nurture leads. Today, second to Content Marketing, most valuable asset is email opt-in list!
How to build opt-in list? Outbound: (you find leads) ◦ Existing clients ◦ Prospects ◦ Export Linkedin contacts ◦ Export Outlook contacts Inbound: (leads find YOU passively) ◦ Create content giveaways in exchange for email addresses!
The name of the game What do you do with these email addresses? Email marketing campaigns! ◦ eNewsletters – include articles from your white papers, and blogs. ◦ Keep very informative and interesting. ◦ ONE call to action at bottom. ◦ eMarketing blasts – can be to encourage people to download new content you’ve created (i.e. eBooks, special reports, white
Buzz12 resources: Sign up for newsletter at our website, www.buzz12.com ◦ www.facebook.com/buzz12 ◦ www.twitter.com/buzz12 ◦ www.twitter.com/phyllisneill ◦ www.youtube.com/buzz12pow ◦ www.plus.google.com You can download this presentation at www.slideshare.net/buzz12