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How people want to be communicated with

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Hoover High School presentation given on 4/13/11.

Hoover High School presentation given on 4/13/11.

Published in: Business

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  • Discuss career at TAPSCAN, Arbitron Discuss shift from interruption marketing model to engagement marketing model Discuss meeting David Sher (via Twitter)
  • NY Times article on phone calls vs e-mail vs text Newspapers, Yellow Pages We do social media, blogging, e-newsletter (some clients, texting)
  • Size: close to 600 million people; 3 rd largest country in world behind India and China People distrust “traditional” advertising and seek their friend’s opinions on purchases Word-of-mouth always been strong; now with social media, it’s exponential Give example of Induron Talk about difference between B2B and B2C
  • Transcript

    • 1. How people want to be communicated with ( yes , I ended that with a preposition; please don’t alert your teacher) By Phyllis Neill, President & CEO (also proud aunt of Emily Neill, Senior)
    • 2. About Buzz12
      • Formerly WeMentor Social Media
      • Helping companies and institutions create and execute social media strategies.
      • Partner Phyllis Neill 20+ years’ marketing and management
      • Partner David Sher, 35+ years’ Co-CEO of AmSher
      • First Birmingham company to focus exclusively on social media management
    • 3. Three points:
      • How did I get the idea to start a social media outsourcing business?
      • The ways that people want to be communicated with are changing!
      • Why social media marketing works for businesses.
    • 4. Point #1
      • How did I get the idea to start a social media outsourcing businesses?
    • 5. Point #2
      • The ways that people want to be communicated with are changing!
    • 6. Point #3
      • Why social media marketing works for businesses.
    • 7. Buzz12 resources:
      • Sign up for newsletter at our website, www.buzz12.com
      • www.facebook.com/buzz12
      • www.twitter.com/buzz12
      • www.twitter.com/phyllisneill
      • www.youtube.com/buzz12pow
      • You can download this presentation at www.slideshare.net/buzz12

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