How people want to be communicated with

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Hoover High School presentation given on 4/13/11.

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  • Discuss career at TAPSCAN, Arbitron Discuss shift from interruption marketing model to engagement marketing model Discuss meeting David Sher (via Twitter)
  • NY Times article on phone calls vs e-mail vs text Newspapers, Yellow Pages We do social media, blogging, e-newsletter (some clients, texting)
  • Size: close to 600 million people; 3 rd largest country in world behind India and China People distrust “traditional” advertising and seek their friend’s opinions on purchases Word-of-mouth always been strong; now with social media, it’s exponential Give example of Induron Talk about difference between B2B and B2C
  • How people want to be communicated with

    1. 1. How people want to be communicated with ( yes , I ended that with a preposition; please don’t alert your teacher) By Phyllis Neill, President & CEO (also proud aunt of Emily Neill, Senior)
    2. 2. About Buzz12 <ul><li>Formerly WeMentor Social Media </li></ul><ul><li>Helping companies and institutions create and execute social media strategies. </li></ul><ul><li>Partner Phyllis Neill 20+ years’ marketing and management </li></ul><ul><li>Partner David Sher, 35+ years’ Co-CEO of AmSher </li></ul><ul><li>First Birmingham company to focus exclusively on social media management </li></ul>
    3. 3. Three points: <ul><li>How did I get the idea to start a social media outsourcing business? </li></ul><ul><li>The ways that people want to be communicated with are changing! </li></ul><ul><li>Why social media marketing works for businesses. </li></ul>
    4. 4. Point #1 <ul><li>How did I get the idea to start a social media outsourcing businesses? </li></ul>
    5. 5. Point #2 <ul><li>The ways that people want to be communicated with are changing! </li></ul>
    6. 6. Point #3 <ul><li>Why social media marketing works for businesses. </li></ul>
    7. 7. Buzz12 resources: <ul><li>Sign up for newsletter at our website, www.buzz12.com </li></ul><ul><li>www.facebook.com/buzz12 </li></ul><ul><li>www.twitter.com/buzz12 </li></ul><ul><li>www.twitter.com/phyllisneill </li></ul><ul><li>www.youtube.com/buzz12pow </li></ul><ul><li>You can download this presentation at www.slideshare.net/buzz12 </li></ul>

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