How people want to be communicated with
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How people want to be communicated with

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Hoover High School presentation given on 4/13/11.

Hoover High School presentation given on 4/13/11.

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  • Discuss career at TAPSCAN, Arbitron Discuss shift from interruption marketing model to engagement marketing model Discuss meeting David Sher (via Twitter)
  • NY Times article on phone calls vs e-mail vs text Newspapers, Yellow Pages We do social media, blogging, e-newsletter (some clients, texting)
  • Size: close to 600 million people; 3 rd largest country in world behind India and China People distrust “traditional” advertising and seek their friend’s opinions on purchases Word-of-mouth always been strong; now with social media, it’s exponential Give example of Induron Talk about difference between B2B and B2C

How people want to be communicated with How people want to be communicated with Presentation Transcript

  • How people want to be communicated with ( yes , I ended that with a preposition; please don’t alert your teacher) By Phyllis Neill, President & CEO (also proud aunt of Emily Neill, Senior)
  • About Buzz12
    • Formerly WeMentor Social Media
    • Helping companies and institutions create and execute social media strategies.
    • Partner Phyllis Neill 20+ years’ marketing and management
    • Partner David Sher, 35+ years’ Co-CEO of AmSher
    • First Birmingham company to focus exclusively on social media management
  • Three points:
    • How did I get the idea to start a social media outsourcing business?
    • The ways that people want to be communicated with are changing!
    • Why social media marketing works for businesses.
  • Point #1
    • How did I get the idea to start a social media outsourcing businesses?
  • Point #2
    • The ways that people want to be communicated with are changing!
  • Point #3
    • Why social media marketing works for businesses.
  • Buzz12 resources:
    • Sign up for newsletter at our website, www.buzz12.com
    • www.facebook.com/buzz12
    • www.twitter.com/buzz12
    • www.twitter.com/phyllisneill
    • www.youtube.com/buzz12pow
    • You can download this presentation at www.slideshare.net/buzz12