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Content marketing
Content marketing
Content marketing
Content marketing
Content marketing
Content marketing
Content marketing
Content marketing
Content marketing
Content marketing
Content marketing
Content marketing
Content marketing
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Content marketing

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How content marketing is a critical component of your business' marketing success.

How content marketing is a critical component of your business' marketing success.

Published in: Business, Technology
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  • Social media helps you be found on the internet. It protects your online reputation, and helps to qualify your business. It also helps to build your online reputation.
  • Social media helps you engage with your prospective customers. Overall, it is a rare opportunity to be the first & to control social media in your space.
  • Transcript

    • 1. Content Marketing
    • 2. About Buzz12
      • Helping companies and institutions create and execute content marketing strategies since 2009.
      • Partner Phyllis Neill 20+ years’ marketing and management
      • Partner David Sher, 35+ years’ Co-CEO of AmSher
    • 3. Why content marketing? “Soft” reasons:
      • The ways that people want to be communicated with are changing!
      • Why it works for BtoB companies:
        • Size: FB close to 900 million people; 3 rd largest country in world behind India and China (as of 11/3/10)
        • People distrust “traditional” advertising and seek their friend’s opinions on purchases
        • Word-of-mouth always been strong; now with social media, it’s exponential
    • 4. Why content marketing? “Hard” reason #1: Helps you be found
    • 5. Why content marketing? “Hard” reason #2: Engage prospects
    • 6. Why content marketing? “Hard” reason #3: Show off expertise
    • 7. Why content marketing? “Hard” reason #4: Drive prospects to your web site!
    • 8.  
    • 9. Research & strategy
    • 10. Content & SEO
    • 11. Reputation & analytics
    • 12.
      • Good, quality content frequently updated
      • Email opt-in list!!
      • How do you build opt-in list?
      • Clients
      • Prospects (ask first)
      • Export Linkedin contacts (ask first)
      • Create content giveaway in exchange for email address
      Most valuable assets:
    • 13. Buzz12 resources:
      • Sign up for newsletter at our website, www.buzz12.com
        • www.facebook.com/buzz12
        • www.twitter.com/buzz12
        • www.twitter.com/phyllisneill
        • www.youtube.com/buzz12pow
        • www.plus.google.com
      • You can download this presentation at www.slideshare.net/buzz12

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