Buzz12 social media and marketing for cpa's


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A talk I did on 10/18 for the Birmingham Chapter of CPA's.

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  • Social media helps you be found on the internet. It protects your online reputation, and helps to qualify your business. It also helps to build your online reputation.
  • Social media helps you engage with your prospective customers. Overall, it is a rare opportunity to be the first & to control social media in your space.
  • Buzz12 social media and marketing for cpa's

    1. 1. Birmingham Chapter of CPA’s: Social media and digital marketing Presented by Phyllis Neill President, CEO Buzz12
    2. 2. About Buzz12 <ul><li>Helping companies and institutions create and execute digital marketing strategies since 2009. </li></ul><ul><li>Partner Phyllis Neill 20+ years’ marketing and management </li></ul><ul><li>Partner David Sher, 35+ years’ Co-CEO of AmSher </li></ul><ul><li>Clients include Brookwood Hospital, Vulcan Materials, Sirote, and Bedzzz Express, just to name a few. </li></ul>
    3. 3. Why social media? “Soft” reasons: <ul><li>The ways that people want to be communicated with are changing! </li></ul><ul><li>Why social media marketing works for businesses. </li></ul><ul><ul><li>Size: FB close to 750 million people; 3 rd largest country in world behind India and China </li></ul></ul><ul><ul><li>People distrust “traditional” advertising and seek their friend’s opinions on purchases </li></ul></ul><ul><ul><li>Word-of-mouth always been strong; now with social media, it’s exponential </li></ul></ul>
    4. 4. Why social media? “Hard” reason #1: Helps you be found
    5. 5. Why social media? “Hard” reason #2: Engage prospects
    6. 6. Why social media? “Hard” reason #3: Show off expertise
    7. 7. Why social media? “Hard” reason #4: Drive prospects to your web site!
    8. 8. Linkedin <ul><li>Make sure your profile is 100% filled out. </li></ul><ul><li>Establish rigor of Linking in with everyone you meet at end of each day. </li></ul><ul><li>Once a week, post article on “what are you doing” section of Linkedin (preferably from your company’s blog, or an article your prospects/clients will be interested in) </li></ul>
    9. 9. Facebook <ul><li>If you are on Facebook: </li></ul><ul><ul><li>Be real and personable without being TOO personal (create friends/family group for “TMI” information). </li></ul></ul><ul><ul><li>Invite clients/prospects, and interact with their daily lives. </li></ul></ul><ul><li>If you are NOT on Facebook: </li></ul><ul><ul><li>Create a fake account </li></ul></ul><ul><ul><li>Create list of top 5 interests, websites </li></ul></ul><ul><ul><li>Follow their pages on FB to experience </li></ul></ul>
    10. 10. Twitter <ul><li>If you are NOT on Twitter: </li></ul><ul><ul><li>Next time you Google a phrase, go search also on Twitter: , and see what comes up. </li></ul></ul><ul><li>If you are on Twitter: </li></ul><ul><ul><li>Once a week, post a link to an article that your prospects and clients would find meaningful. </li></ul></ul><ul><ul><li>Few times a week, retweet clients/prospects’ links; make comments on links. Be conversational! </li></ul></ul>
    11. 11. Buzz12 resources: <ul><li>Sign up for newsletter at our website, </li></ul><ul><li>Facebook Fan page </li></ul><ul><li>Twitter page </li></ul><ul><li>YouTube page </li></ul><ul><li>Linkedin page </li></ul><ul><li>You can download this presentation at </li></ul>