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Social media and digital marketing for CPA’s Presented by Phyllis Neill President, CEO Buzz12
About Buzz12 <ul><li>Helping companies and institutions create and execute digital marketing strategies since 2009. </li><...
Why social media? “Soft” reasons: <ul><li>The ways that people want to be communicated with are changing! </li></ul><ul><l...
Why social media? “Hard” reason #1: Helps you be found
Why social media? “Hard” reason #2: Engage prospects
Why social media? “Hard” reason #3: Show off expertise
Why social media? “Hard” reason #4: Drive prospects to your web site!
Recommended  cycle: Digital Marketing Campaign Research Strategy Social media Blog E-newsletter Training Monitoring
Research <ul><li>Your brand </li></ul><ul><li>Your competition </li></ul><ul><li>Your industry </li></ul><ul><li>Your cust...
Strategy <ul><li>Figure out WHERE to participate (Facebook, Twitter, Foursquare, etc.) </li></ul><ul><li>“ Productizing” t...
Social media <ul><li>Custom branded social media sites </li></ul><ul><li>Blog creation </li></ul><ul><li>Opt-in forms for ...
Training <ul><li>Work with sales staff to enhance sales opportunities  </li></ul><ul><ul><li>Linkedin training </li></ul><...
Monitoring <ul><li>Watch what is being said about your brand. </li></ul><ul><li>Respond to comments on blogs and articles....
Buzz12 resources: <ul><li>Sign up for newsletter at our website,  www.buzz12.com   </li></ul><ul><li>Facebook Fan page </l...
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Buzz12 social media and marketing for cpa's

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  • Social media helps you be found on the internet. It protects your online reputation, and helps to qualify your business. It also helps to build your online reputation.
  • Social media helps you engage with your prospective customers. Overall, it is a rare opportunity to be the first &amp; to control social media in your space.
  • Transcript of "Buzz12 social media and marketing for cpa's"

    1. 1. Social media and digital marketing for CPA’s Presented by Phyllis Neill President, CEO Buzz12
    2. 2. About Buzz12 <ul><li>Helping companies and institutions create and execute digital marketing strategies since 2009. </li></ul><ul><li>Partner Phyllis Neill 20+ years’ marketing and management </li></ul><ul><li>Partner David Sher, 35+ years’ Co-CEO of AmSher </li></ul>
    3. 3. Why social media? “Soft” reasons: <ul><li>The ways that people want to be communicated with are changing! </li></ul><ul><li>Why social media marketing works for businesses. </li></ul><ul><ul><li>Size: FB close to 750 million people; 3 rd largest country in world behind India and China </li></ul></ul><ul><ul><li>People distrust “traditional” advertising and seek their friend’s opinions on purchases </li></ul></ul><ul><ul><li>Word-of-mouth always been strong; now with social media, it’s exponential </li></ul></ul>
    4. 4. Why social media? “Hard” reason #1: Helps you be found
    5. 5. Why social media? “Hard” reason #2: Engage prospects
    6. 6. Why social media? “Hard” reason #3: Show off expertise
    7. 7. Why social media? “Hard” reason #4: Drive prospects to your web site!
    8. 8. Recommended cycle: Digital Marketing Campaign Research Strategy Social media Blog E-newsletter Training Monitoring
    9. 9. Research <ul><li>Your brand </li></ul><ul><li>Your competition </li></ul><ul><li>Your industry </li></ul><ul><li>Your customers </li></ul><ul><li>Your prospects </li></ul>
    10. 10. Strategy <ul><li>Figure out WHERE to participate (Facebook, Twitter, Foursquare, etc.) </li></ul><ul><li>“ Productizing” the social media offering (i.e. naming the effort something other than the company name) </li></ul><ul><li>Editorial calendar for content </li></ul>
    11. 11. Social media <ul><li>Custom branded social media sites </li></ul><ul><li>Blog creation </li></ul><ul><li>Opt-in forms for E-newsletter </li></ul><ul><li>Finding followers </li></ul><ul><li>Engaging with followers </li></ul><ul><li>Update & content publishing </li></ul>
    12. 12. Training <ul><li>Work with sales staff to enhance sales opportunities </li></ul><ul><ul><li>Linkedin training </li></ul></ul><ul><ul><li>Social media 101 training </li></ul></ul>
    13. 13. Monitoring <ul><li>Watch what is being said about your brand. </li></ul><ul><li>Respond to comments on blogs and articles. </li></ul><ul><li>Look for mentions on social media and anywhere on the internet. </li></ul><ul><li>Can’t control negative press; CAN be aware of when it happens. </li></ul>
    14. 14. Buzz12 resources: <ul><li>Sign up for newsletter at our website, www.buzz12.com </li></ul><ul><li>Facebook Fan page </li></ul><ul><li>Twitter page </li></ul><ul><li>YouTube page </li></ul><ul><li>Linkedin page </li></ul><ul><li>You can download this presentation at www.slideshare.net/buzz12 </li></ul>
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