Buzz12 social media and marketing for cpa's
Upcoming SlideShare
Loading in...5

Buzz12 social media and marketing for cpa's






Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment
  • Social media helps you be found on the internet. It protects your online reputation, and helps to qualify your business. It also helps to build your online reputation.
  • Social media helps you engage with your prospective customers. Overall, it is a rare opportunity to be the first & to control social media in your space.

Buzz12 social media and marketing for cpa's Buzz12 social media and marketing for cpa's Presentation Transcript

  • Social media and digital marketing for CPA’s Presented by Phyllis Neill President, CEO Buzz12
  • About Buzz12
    • Helping companies and institutions create and execute digital marketing strategies since 2009.
    • Partner Phyllis Neill 20+ years’ marketing and management
    • Partner David Sher, 35+ years’ Co-CEO of AmSher
  • Why social media? “Soft” reasons:
    • The ways that people want to be communicated with are changing!
    • Why social media marketing works for businesses.
      • Size: FB close to 750 million people; 3 rd largest country in world behind India and China
      • People distrust “traditional” advertising and seek their friend’s opinions on purchases
      • Word-of-mouth always been strong; now with social media, it’s exponential
  • Why social media? “Hard” reason #1: Helps you be found
  • Why social media? “Hard” reason #2: Engage prospects
  • Why social media? “Hard” reason #3: Show off expertise
  • Why social media? “Hard” reason #4: Drive prospects to your web site!
  • Recommended cycle: Digital Marketing Campaign Research Strategy Social media Blog E-newsletter Training Monitoring
  • Research
    • Your brand
    • Your competition
    • Your industry
    • Your customers
    • Your prospects
  • Strategy
    • Figure out WHERE to participate (Facebook, Twitter, Foursquare, etc.)
    • “ Productizing” the social media offering (i.e. naming the effort something other than the company name)
    • Editorial calendar for content
  • Social media
    • Custom branded social media sites
    • Blog creation
    • Opt-in forms for E-newsletter
    • Finding followers
    • Engaging with followers
    • Update & content publishing
  • Training
    • Work with sales staff to enhance sales opportunities
      • Linkedin training
      • Social media 101 training
  • Monitoring
    • Watch what is being said about your brand.
    • Respond to comments on blogs and articles.
    • Look for mentions on social media and anywhere on the internet.
    • Can’t control negative press; CAN be aware of when it happens.
  • Buzz12 resources:
    • Sign up for newsletter at our website,
    • Facebook Fan page
    • Twitter page
    • YouTube page
    • Linkedin page
    • You can download this presentation at