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Buzz12 B to B marketing program

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  • Social media helps you be found on the internet. It protects your online reputation, and helps to qualify your business. It also helps to build your online reputation.
  • Social media helps you engage with your prospective customers. Overall, it is a rare opportunity to be the first & to control social media in your space.
  • Transcript

    • 1. The Buzz12 Digital Marketing Program
    • 2. About Buzz12
      • Helping companies and institutions create and execute digital marketing strategies since 2009.
      • Partner Phyllis Neill 20+ years’ marketing and management
      • Partner David Sher, 35+ years’ Co-CEO of AmSher
      • Clients include Brookwood Hospital, Vulcan Materials, Sirote, and Bedzzz Express, just to name a few.
    • 3. Why social media? “Soft” reasons:
      • The ways that people want to be communicated with are changing!
      • Why social media marketing works for businesses.
        • Size: FB close to 800 million people; 3 rd largest country in world behind India and China (as of 11/3/10)
        • People distrust “traditional” advertising and seek their friend’s opinions on purchases
        • Word-of-mouth always been strong; now with social media, it’s exponential
    • 4. Why social media? “Hard” reason #1: Helps you be found
    • 5. Why social media? “Hard” reason #2: Engage prospects
    • 6. Why social media? “Hard” reason #3: Show off expertise
    • 7. Why social media? “Hard” reason #4: Drive prospects to your web site!
    • 8. Our “magic funnel”! Output: New clients! Input: Right combination of digital marketing efforts So what goes here?
    • 9. Complete Digital Strategy! Digital Marketing Campaign Research Strategy Social media outsourcing Blog/content marketing E-newsletter Sales training Reputation Management
    • 10. Research Digital Marketing Campaign Research
    • 11. Research
      • Your brand
      • Your competition
      • Your industry
      • Your customers
      • Your prospects
    • 12. Strategy Digital Marketing Campaign Research Strategy
    • 13. Strategy
      • Recommend WHERE to participate (Facebook, Twitter, Foursquare, blog, niche social media sites, etc.)
      • Editorial calendar for content
    • 14. Blog/ content marketing Digital Marketing Campaign Research Strategy Blog/content marketing
    • 15. Blog/Content Marketing
      • Development and writing of a blog
      • Article marketing
      • White papers
      • Case studies
      • Online PR distribution opportunities
      • Email autoresponder series
    • 16. Social media outsourcing Digital Marketing Campaign Research Strategy Social media outsourcing Blog/content marketing
    • 17. Social media outsourcing
      • Custom branded social media sites
      • Opt-in forms for E-newsletter
      • Finding followers
      • Engaging with followers
      • Update & content publishing
    • 18. Sales training Digital Marketing Campaign Research Strategy Social media outsourcing Blog/content marketing Sales training
    • 19. Sales training
      • We work with your business development staff on building their own followers in social media, leveraging the work we are doing for the company.
      • Linkedin training
      • Coaching on CRM cycle and how to put more prospects in front of our content management efforts to build “know, like, trust” in the “magic funnel”.
    • 20. E-newsletter Digital Marketing Campaign Research Strategy Social media outsourcing Blog/content marketing E-newsletter Sales training
    • 21. E-newsletter
      • Most effective “pull together” of all content marketing efforts.
      • Non-salesy.
      • Repurposing of best content from period before.
      • Drives non-social media participants to your website and your blog.
    • 22. Reputation Management Digital Marketing Campaign Research Strategy Social media outsourcing Blog/content marketing E-newsletter Sales training Reputation Management
    • 23. Reputation Management
      • We watch what is being said about your brand.
      • We respond to comments on blogs and articles.
      • We look for mentions on social media and anywhere on the internet.
      • Can’t control negative press; CAN be aware of when it happens.
    • 24. Buzz12 resources:
      • Sign up for newsletter at our website, www.buzz12.com
      • Facebook Fan page
      • Twitter page
      • YouTube page
      • Linkedin page
      • You can download this presentation at www.slideshare.net/buzz12