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The Buzz12  Digital Marketing Program
About Buzz12 <ul><li>Helping companies and institutions create and execute digital marketing strategies since 2009. </li><...
Why social media? “Soft” reasons: <ul><li>The ways that people want to be communicated with are changing! </li></ul><ul><l...
Why social media? “Hard” reason #1: Helps you be found
Why social media? “Hard” reason #2: Engage prospects
Why social media? “Hard” reason #3: Show off expertise
Why social media? “Hard” reason #4: Drive prospects to your web site!
Our “magic funnel”! Output: New clients! Input: Right combination of digital marketing efforts So what goes here?
Complete Digital  Strategy!  Digital Marketing Campaign Research Strategy Social media outsourcing Blog/content marketing ...
Research Digital Marketing Campaign Research
Research <ul><li>Your brand </li></ul><ul><li>Your competition </li></ul><ul><li>Your industry </li></ul><ul><li>Your cust...
Strategy Digital Marketing Campaign Research Strategy
Strategy <ul><li>Recommend WHERE to participate (Facebook, Twitter, Foursquare, blog, niche social media sites, etc.) </li...
Blog/ content marketing Digital Marketing Campaign Research Strategy Blog/content marketing
Blog/Content  Marketing <ul><li>Development and writing of a blog </li></ul><ul><li>Article marketing </li></ul><ul><li>Wh...
Social media  outsourcing Digital Marketing Campaign Research Strategy Social media outsourcing Blog/content marketing
Social media  outsourcing <ul><li>Custom branded social media sites </li></ul><ul><li>Opt-in forms for E-newsletter </li><...
Sales training Digital Marketing Campaign Research Strategy Social media outsourcing Blog/content marketing Sales training
Sales training <ul><li>We work with your business development staff on building their own followers in social media, lever...
E-newsletter Digital Marketing Campaign Research Strategy Social media outsourcing Blog/content marketing E-newsletter Sal...
E-newsletter <ul><li>Most effective “pull together” of all content marketing efforts. </li></ul><ul><li>Non-salesy. </li><...
Reputation  Management Digital Marketing Campaign Research Strategy Social media outsourcing Blog/content marketing E-news...
Reputation  Management <ul><li>We watch what is being said about your brand. </li></ul><ul><li>We respond to comments on b...
Buzz12 resources: <ul><li>Sign up for newsletter at our website,  www.buzz12.com   </li></ul><ul><li>Facebook Fan page </l...
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Buzz12 B to B marketing program

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  • Social media helps you be found on the internet. It protects your online reputation, and helps to qualify your business. It also helps to build your online reputation.
  • Social media helps you engage with your prospective customers. Overall, it is a rare opportunity to be the first &amp; to control social media in your space.
  • Transcript of "Buzz12 B to B marketing program"

    1. 1. The Buzz12 Digital Marketing Program
    2. 2. About Buzz12 <ul><li>Helping companies and institutions create and execute digital marketing strategies since 2009. </li></ul><ul><li>Partner Phyllis Neill 20+ years’ marketing and management </li></ul><ul><li>Partner David Sher, 35+ years’ Co-CEO of AmSher </li></ul><ul><li>Clients include Brookwood Hospital, Vulcan Materials, Sirote, and Bedzzz Express, just to name a few. </li></ul>
    3. 3. Why social media? “Soft” reasons: <ul><li>The ways that people want to be communicated with are changing! </li></ul><ul><li>Why social media marketing works for businesses. </li></ul><ul><ul><li>Size: FB close to 800 million people; 3 rd largest country in world behind India and China (as of 11/3/10) </li></ul></ul><ul><ul><li>People distrust “traditional” advertising and seek their friend’s opinions on purchases </li></ul></ul><ul><ul><li>Word-of-mouth always been strong; now with social media, it’s exponential </li></ul></ul>
    4. 4. Why social media? “Hard” reason #1: Helps you be found
    5. 5. Why social media? “Hard” reason #2: Engage prospects
    6. 6. Why social media? “Hard” reason #3: Show off expertise
    7. 7. Why social media? “Hard” reason #4: Drive prospects to your web site!
    8. 8. Our “magic funnel”! Output: New clients! Input: Right combination of digital marketing efforts So what goes here?
    9. 9. Complete Digital Strategy! Digital Marketing Campaign Research Strategy Social media outsourcing Blog/content marketing E-newsletter Sales training Reputation Management
    10. 10. Research Digital Marketing Campaign Research
    11. 11. Research <ul><li>Your brand </li></ul><ul><li>Your competition </li></ul><ul><li>Your industry </li></ul><ul><li>Your customers </li></ul><ul><li>Your prospects </li></ul>
    12. 12. Strategy Digital Marketing Campaign Research Strategy
    13. 13. Strategy <ul><li>Recommend WHERE to participate (Facebook, Twitter, Foursquare, blog, niche social media sites, etc.) </li></ul><ul><li>Editorial calendar for content </li></ul>
    14. 14. Blog/ content marketing Digital Marketing Campaign Research Strategy Blog/content marketing
    15. 15. Blog/Content Marketing <ul><li>Development and writing of a blog </li></ul><ul><li>Article marketing </li></ul><ul><li>White papers </li></ul><ul><li>Case studies </li></ul><ul><li>Online PR distribution opportunities </li></ul><ul><li>Email autoresponder series </li></ul>
    16. 16. Social media outsourcing Digital Marketing Campaign Research Strategy Social media outsourcing Blog/content marketing
    17. 17. Social media outsourcing <ul><li>Custom branded social media sites </li></ul><ul><li>Opt-in forms for E-newsletter </li></ul><ul><li>Finding followers </li></ul><ul><li>Engaging with followers </li></ul><ul><li>Update & content publishing </li></ul>
    18. 18. Sales training Digital Marketing Campaign Research Strategy Social media outsourcing Blog/content marketing Sales training
    19. 19. Sales training <ul><li>We work with your business development staff on building their own followers in social media, leveraging the work we are doing for the company. </li></ul><ul><li>Linkedin training </li></ul><ul><li>Coaching on CRM cycle and how to put more prospects in front of our content management efforts to build “know, like, trust” in the “magic funnel”. </li></ul>
    20. 20. E-newsletter Digital Marketing Campaign Research Strategy Social media outsourcing Blog/content marketing E-newsletter Sales training
    21. 21. E-newsletter <ul><li>Most effective “pull together” of all content marketing efforts. </li></ul><ul><li>Non-salesy. </li></ul><ul><li>Repurposing of best content from period before. </li></ul><ul><li>Drives non-social media participants to your website and your blog. </li></ul>
    22. 22. Reputation Management Digital Marketing Campaign Research Strategy Social media outsourcing Blog/content marketing E-newsletter Sales training Reputation Management
    23. 23. Reputation Management <ul><li>We watch what is being said about your brand. </li></ul><ul><li>We respond to comments on blogs and articles. </li></ul><ul><li>We look for mentions on social media and anywhere on the internet. </li></ul><ul><li>Can’t control negative press; CAN be aware of when it happens. </li></ul>
    24. 24. Buzz12 resources: <ul><li>Sign up for newsletter at our website, www.buzz12.com </li></ul><ul><li>Facebook Fan page </li></ul><ul><li>Twitter page </li></ul><ul><li>YouTube page </li></ul><ul><li>Linkedin page </li></ul><ul><li>You can download this presentation at www.slideshare.net/buzz12 </li></ul>
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