Buzz12 B to B marketing program
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Buzz12 B to B marketing program

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  • Social media helps you be found on the internet. It protects your online reputation, and helps to qualify your business. It also helps to build your online reputation.
  • Social media helps you engage with your prospective customers. Overall, it is a rare opportunity to be the first & to control social media in your space.

Buzz12 B to B marketing program Buzz12 B to B marketing program Presentation Transcript

  • The Buzz12 Digital Marketing Program
  • About Buzz12
    • Helping companies and institutions create and execute digital marketing strategies since 2009.
    • Partner Phyllis Neill 20+ years’ marketing and management
    • Partner David Sher, 35+ years’ Co-CEO of AmSher
    • Clients include Brookwood Hospital, Vulcan Materials, Sirote, and Bedzzz Express, just to name a few.
  • Why social media? “Soft” reasons:
    • The ways that people want to be communicated with are changing!
    • Why social media marketing works for businesses.
      • Size: FB close to 800 million people; 3 rd largest country in world behind India and China (as of 11/3/10)
      • People distrust “traditional” advertising and seek their friend’s opinions on purchases
      • Word-of-mouth always been strong; now with social media, it’s exponential
  • Why social media? “Hard” reason #1: Helps you be found
  • Why social media? “Hard” reason #2: Engage prospects
  • Why social media? “Hard” reason #3: Show off expertise
  • Why social media? “Hard” reason #4: Drive prospects to your web site!
  • Our “magic funnel”! Output: New clients! Input: Right combination of digital marketing efforts So what goes here?
  • Complete Digital Strategy! Digital Marketing Campaign Research Strategy Social media outsourcing Blog/content marketing E-newsletter Sales training Reputation Management
  • Research Digital Marketing Campaign Research
  • Research
    • Your brand
    • Your competition
    • Your industry
    • Your customers
    • Your prospects
  • Strategy Digital Marketing Campaign Research Strategy
  • Strategy
    • Recommend WHERE to participate (Facebook, Twitter, Foursquare, blog, niche social media sites, etc.)
    • Editorial calendar for content
  • Blog/ content marketing Digital Marketing Campaign Research Strategy Blog/content marketing
  • Blog/Content Marketing
    • Development and writing of a blog
    • Article marketing
    • White papers
    • Case studies
    • Online PR distribution opportunities
    • Email autoresponder series
  • Social media outsourcing Digital Marketing Campaign Research Strategy Social media outsourcing Blog/content marketing
  • Social media outsourcing
    • Custom branded social media sites
    • Opt-in forms for E-newsletter
    • Finding followers
    • Engaging with followers
    • Update & content publishing
  • Sales training Digital Marketing Campaign Research Strategy Social media outsourcing Blog/content marketing Sales training
  • Sales training
    • We work with your business development staff on building their own followers in social media, leveraging the work we are doing for the company.
    • Linkedin training
    • Coaching on CRM cycle and how to put more prospects in front of our content management efforts to build “know, like, trust” in the “magic funnel”.
  • E-newsletter Digital Marketing Campaign Research Strategy Social media outsourcing Blog/content marketing E-newsletter Sales training
  • E-newsletter
    • Most effective “pull together” of all content marketing efforts.
    • Non-salesy.
    • Repurposing of best content from period before.
    • Drives non-social media participants to your website and your blog.
  • Reputation Management Digital Marketing Campaign Research Strategy Social media outsourcing Blog/content marketing E-newsletter Sales training Reputation Management
  • Reputation Management
    • We watch what is being said about your brand.
    • We respond to comments on blogs and articles.
    • We look for mentions on social media and anywhere on the internet.
    • Can’t control negative press; CAN be aware of when it happens.
  • Buzz12 resources:
    • Sign up for newsletter at our website, www.buzz12.com
    • Facebook Fan page
    • Twitter page
    • YouTube page
    • Linkedin page
    • You can download this presentation at www.slideshare.net/buzz12