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Buzz12  and Social Media  Outsourcing!
Overview <ul><li>About Buzz12 </li></ul><ul><li>What is social media? </li></ul><ul><li>The pillars of social media succes...
About Buzz12 <ul><li>Formerly WeMentor Social Media </li></ul><ul><li>Helping companies and institutions create and execut...
Social media? <ul><li>Niche social media sites </li></ul><ul><li>Blogging </li></ul><ul><li>Blog commenting </li></ul><ul>...
The pillars of  social media success: <ul><li>Creation of  strategy </li></ul><ul><li>Aggressive follower strategy </li></...
The importance of  STRATEGY <ul><li>Key to social media marketing success is  ENGAGEMENT </li></ul><ul><li>Key to engageme...
Why would a company  engage in social media? <ul><li>To engage with potential customers online in an effort to become a va...
Our Outsourcing  Program <ul><li>We have developed a proven program for creating the perfect social media marketing plan f...
Phase 1:  Listening Research <ul><li>Who’s talking about your brand on social media?  </li></ul><ul><li>What is your compe...
Competitor Facebook? YouTube? Twitter? Blog? ART Fertility Program of Alabama 359 fans Yes Yes Yes Alabama Fertility Speci...
Keyword/phrase Google search volume (July 2010) First 3 organic hits First 3 Google ads receivable finance 12,100 www.1stc...
 
Phase 2:  Planning/Executing <ul><li>Develop plan for WHERE to participate (based on audit/listening info). </li></ul><ul>...
 
 
 
 
 
 
Reporting examples
 
In conclusion… <ul><li>It’s not a matter of whether a business will have a social media strategy; it is only a matter of w...
Buzz12 resources: <ul><li>Sign up for newsletter at our website,  www.buzz12.com   </li></ul><ul><li>Facebook Fan page </l...
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Buzz12 and social media outsourcing

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This presentation showcases Buzz12 Social Media Outsourcing, and outlines exactly what we do to create "buzz" for our clients.

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Transcript of "Buzz12 and social media outsourcing"

  1. 1. Buzz12 and Social Media Outsourcing!
  2. 2. Overview <ul><li>About Buzz12 </li></ul><ul><li>What is social media? </li></ul><ul><li>The pillars of social media success </li></ul><ul><li>Our program </li></ul><ul><li>Buzz12 resources </li></ul>
  3. 3. About Buzz12 <ul><li>Formerly WeMentor Social Media </li></ul><ul><li>Helping companies and institutions create and execute social media strategies. </li></ul><ul><li>Partner Phyllis Neill 20+ years’ marketing and management </li></ul><ul><li>Partner David Sher, 35+ years’ Co-CEO of AmSher </li></ul><ul><li>First Birmingham company to focus exclusively on social media management </li></ul>
  4. 4. Social media? <ul><li>Niche social media sites </li></ul><ul><li>Blogging </li></ul><ul><li>Blog commenting </li></ul><ul><li>Forum commenting/participation </li></ul><ul><li>Article marketing </li></ul><ul><li>PowerPoint presentation sharing/commenting </li></ul><ul><li>Facebook, Twitter, YouTube </li></ul>
  5. 5. The pillars of social media success: <ul><li>Creation of strategy </li></ul><ul><li>Aggressive follower strategy </li></ul><ul><ul><li>Frequent follower engagement </li></ul></ul><ul><ul><li>Frequent follower finding </li></ul></ul><ul><li>Prolific content creation </li></ul><ul><ul><li>Highly relevant </li></ul></ul><ul><ul><li>Highly compelling </li></ul></ul><ul><ul><li>Highly regular </li></ul></ul>
  6. 6. The importance of STRATEGY <ul><li>Key to social media marketing success is ENGAGEMENT </li></ul><ul><li>Key to engagement is high-quality, relevant CONTENT </li></ul><ul><li>You won’t know what your prospects want to hear about until you know what information they currently consume online. </li></ul><ul><li>Prospects are fickle, and what they consumed last week might change next week. </li></ul>
  7. 7. Why would a company engage in social media? <ul><li>To engage with potential customers online in an effort to become a valued, trusted resource for the purpose of eventually doing business together. </li></ul><ul><li>How would Buzz12 do this for you? </li></ul>
  8. 8. Our Outsourcing Program <ul><li>We have developed a proven program for creating the perfect social media marketing plan for our customers. </li></ul><ul><li>We do 95% of the social media work FOR you. </li></ul>
  9. 9. Phase 1: Listening Research <ul><li>Who’s talking about your brand on social media? </li></ul><ul><li>What is your competition doing with social media that you are not? </li></ul><ul><li>Which topics and/or products are being discussed the most on social media? </li></ul><ul><li>On which social media sites are your target customers “hanging out”? </li></ul><ul><li>What’s being written about you on blogs and forums? </li></ul>
  10. 10. Competitor Facebook? YouTube? Twitter? Blog? ART Fertility Program of Alabama 359 fans Yes Yes Yes Alabama Fertility Specialists 65 fans No No Yes UAB Division of Reproductive Endocrinology & Infertility (Fertility Alabama) No No No No The Center for Reproductive Medicine (Infertility Alabama) 145 fans No No No Fertility Leaders (Mobile office) 203 fans No No No Huntsville Reproductive Center No No No No          
  11. 11. Keyword/phrase Google search volume (July 2010) First 3 organic hits First 3 Google ads receivable finance 12,100 www.1stcommercialcredit.com,www.btbcapital.com,www.bibbyusa.com www.justintimecash.com/receivables, www.advancepayroll.com, www.anchorfundingservice.com financing account receivable 9,900 www.1stcommercialcredit.com, www.rivierafinance.com, www.pbcc.com www.universalfunding.com, www.gocapitalsource.com,wwww.justintimecash.com/receivables accounts receivable financing 6,600 www.1stcommercialcredit.com, www.receivablesexchange.com, www.bayviewfunding.com www.justintimecash.com/receivables, www.ifgnetwork.com, www.1stcommercialcredit.com
  12. 13. Phase 2: Planning/Executing <ul><li>Develop plan for WHERE to participate (based on audit/listening info). </li></ul><ul><li>Develop plan for ongoing regular content creation. </li></ul><ul><li>Ongoing content management strategy execution for remainder of 12-month engagement. </li></ul><ul><li>Weekly update reports </li></ul>
  13. 20. Reporting examples
  14. 22. In conclusion… <ul><li>It’s not a matter of whether a business will have a social media strategy; it is only a matter of when.  </li></ul><ul><li>A business has only two options.  It can do the social media itself or outsource it.  </li></ul><ul><li>The outsourcing is what we do! </li></ul>
  15. 23. Buzz12 resources: <ul><li>Sign up for newsletter at our website, www.buzz12.com </li></ul><ul><li>Facebook Fan page </li></ul><ul><li>Twitter page </li></ul><ul><li>YouTube page </li></ul><ul><li>Linkedin page </li></ul><ul><li>You can download this presentation at www.slideshare.net/buzz12 </li></ul>
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