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BSA 2012 Kickoff Presentation
 

BSA 2012 Kickoff Presentation

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    BSA 2012 Kickoff Presentation BSA 2012 Kickoff Presentation Presentation Transcript

    • WELCOME!2012 Popcorn Kickoff
    • 2012 Popcorn Sale What’s in it for YOU!1. Exciting NEW products and improvements2. One-stop shop at www.trails-end.com3. Simple steps for GROWING your sale4. Best ways to SELL5. INCENTIVES that motivate!
    • NEW ProductsNEW Chocolate Lover’s Collection • Chocolatey Caramel Crunch • White Chocolatey Caramel Crunch • White Chocolatey Pretzels • Milk Chocolatey Pretzels0g trans fat across the entire product line
    • NEW ProductsNEW Premium Chocolate Lover’s Collection • White Chocolatey Caramel Crunch • Chocolatey Caramel Crunch • Chocolatey Peanut Clusters • White Chocolatey Pretzels • Milk Chocolatey Pretzels 0g trans fat across the entire product line
    • NEW Products We listened to you! NEW Stand-Alone“It would be nice to sell the Cheddar Cheese Corn cheese popcorn separately.” “Have some lower cost options.” “Sell individual cheese popcorn.” 0g trans fat across the entire product line
    • NEW ProductsNEW Sweet & Savory Collection • NEW Sour Cream & Cheese Corn • NEW Milk Chocolatey Pretzels • Butter Toffee Caramel Corn0g trans fat across the entire product line
    • NEW Products NEW Cheese Lover’s Collection • NEW Sour Cream & Cheese Corn • Cheddar Cheese Corn • White Cheddar Cheese Corn0g trans fat across the entire product line
    • Product Improvements36% Increase in nuts in Caramel Corn with Almonds and Pecans!0g trans fat across the entire product line
    • Product Improvements – WOW!Significantly improved flavor in all microwave products:Unbelievable Butter Microwave Popcorn • Now LOADED with more Butter than ever before!Butter Light Microwave Popcorn • Tastes better than most regular butter popcorn!Kettle Corn Microwave Popcorn • Now sweeter and crunchier than ever! 0g trans fat across the entire product line
    • 2012 Product Line$75 Premium Chocolate Lovers – Take Order Only$55 Chocolate Lovers$50 Gold Military Donation$40 Sweet & Savory$32 Cheese Lovers$30 Silver Military Donation$25 White Chocolatey Pretzels – Take Order Only$20 18 Pack Kettle Corn$20 18 Pack Unbelievable Butter$20 18 Pack Butter Light$18 Caramel Corn with Almonds & Pecans$18 Chocolatey Triple Delight$15 Cheddar Cheese Corn$10 Caramel Corn$10 Popping Corn
    • Popcorn For Our Troops Over 1.3 million donations since 2007$30 Silver Level Donation $50 Gold Level Donation
    • Popcorn For Our Troops Three Fires Council Military Donation Ft. Knox, Kentucky Task Force Duke 3rd infantry Brigade Combat Team 1st Infantry Division Total donated popcorn: 158 Cases of White Chocolate Pretzels 39 Cases of 18 Pack Butter Light 30 Cases of Chocolatey Triple Delight 24 Cases of Caramel Corn Alm/Cas/Pec 254 Cases of 11 oz. Caramel Corn
    • Grow Your Sale1. Plan your program2. Motivate your Scouts with INCENTIVES!3. Build your best Popcorn Kickoff ever!4. Constantly Communicate with Scouts and parents5. Use the best ways to Sell and achieve your goal!
    • One-stop shop at trails-end.com• Virtual Sale Planner – grow your sale• Popcorn System – place popcorn and prize orders• Online Selling• Key Sale Information• Training Videos & Tutorials
    • #1 Plan Your ProgramGo to the Virtual Sale Planner at leaders.trails-end.com • Build your plan using the Program Planner 1. Plan 2. Budget 3. Set Goals • Fill in your number of boys, commission and activities per month with costs. • The planner does the rest!
    • Complete Your Program Planner
    • Set Your Sales Goal - $600! Only 44% of parents say their Scout set a sales goal.Scouts who set goals average $626 in sales. Scouts with no goal average $304 in sales.
    • #2 Motivate Your Scouts• Build your own unit-level incentives • Pie in the Face for $600 Sellers! • Top Seller Prizes! • Top-selling Den – Pizza Party!• Already available to you and your Scouts: • Council-Sponsored Scout Rewards Program • Bonus Trail’s End National Rewards • Bonus Council Incentives
    • 2012 Scout Reward Levels Physical prize options available at lower levels. Sell $250 Sell $350 Sell $450$10 Gift Card $15 Gift Card $20 Gift CardBinoculars LEGO Creator LEGO Creator Blue Roadster Propeller AdventuresMulti-fuction Knife Nalgene 6-Piece Camp Kit Water Bottle
    • 2012 Scout Reward LevelsSell: Gift Card: $650 $30 $850 $40 OR $1,100 $55 $1,300 $75 $1,800 $110 $2,300 $150
    • Trail’s End National Rewards Funded by Trail’s End Face-to-face, online and mobile sales count!$600 ClubEarn a $20 Amazon.com or Walmart Gift Card!$1,500 ClubEarn a $50 Amazon.com or Walmart Gift Card!College Scholarship:Sell $2,500 once and 6% of your total sales each yearis invested in your own college scholarship account
    • The Incentives Keep on Coming!Sell $600 1. $20 gift card from the Rewards Program $450 Level 2. BONUS $20 gift card for the $600 Club 3. Earn 1 free ticket to the Wolves Game at $250 4. Earn 1 free All American Hot Fudge Tulip Sundae from Colonial Cafe 5. Pie in the Face from your unit??? Build everything in your unit-level incentives around the $600 Club!
    • The Incentives Keep on Coming!Sell $1500 1. $75 gift card from the Rewards Program $1300 Level 2. BONUS $20 gift card for the $600 Club 3. Pie in the Face from your unit for the $600 Club 4. BONUS $50 gift card for the $1500 Club 5. Earn 2 tickets to the Wolves Game
    • The Incentives Keep on Coming!Sell $2500 1. $150 gift card from the Rewards Program $2300 Level 2. BONUS $20 gift card for the $600 Club 3. Pie in the Face from your unit for the $600 Club 4. BONUS $50 gift card for the $1500 Club 5. Top Seller Prize from your unit 6. Scholarship Program from Trail’s End 7. Earn 2 tickets to Wolves game near the ice
    • Chicago Wolves Game• $250 Popcorn Sellers – One (1) ticket to Wolves game• $1,100 Popcorn Sellers – Two (2) tickets to Wolves game and a Wolves hat• $2,500 Popcorn Sellers – Two (2) tickets to Wolves game in rows 2-7, Wolves fleece blanket, recognition at the game• $5,000 Popcorn Sellers – Two (2) VIP tickets and parking to Wolves game, Wolves jersey, recognition at the game, present the colors prior to game
    • #3 Build the BEST Popcorn Kickoff! The kickoff is the single most important factor for you to have a good sale Have a 30-minute fun-filled Popcorn Kickoff: • Make it FUN and FESTIVE! • Show parents what’s in it for them • Have giveaways and prizes • Prepare your Scouts • Have role plays and practice the sales script • Help your Scouts gain the confidence to sell!
    • #3 Build the BEST Popcorn Kickoff! Kickoff Tools for You• Refer to pages 10-11 in the Popcorn Sale Guidebook• Customize the Kickoff Presentation in the Virtual Sale Planner• Training videos from leaders.trails-end.com• Invest a little in your kickoff to reap huge rewards with your sale!
    • #3 Build the BEST Popcorn Kickoff! Want to close sales? Take the following approach when speaking to a potential customer… Hi, my name is _____ and I’m a C/B scout w/ P/T # ___. I’m selling popcorn so I can ______. (go to camp / pay for my scouting program / earn a scholarship) I have a goal of $____. You can help me reach my goal by trying some of my popcorn! Will you help me? More effective than asking, “Want to buy some popcorn?” don’t you think?
    • #4 Communicate with your Families It’s important to follow up after your kickoff and throughout the sale with important sale information.Use email, social media, and meetings to remind families about:• Sales goal for each Scout• Key Sale Dates• Scout rewards available• Online/mobile sellingGo to leaders.trails-end.com to access communication tools:• Email Library• Promotional Images• Scout and parent handouts
    • #4 Communicate with your Families 1. Push the sale at Den and Patrol Meetings 2. Use the Email Library at leaders.trails-end.com 3. Conduct a mid-sale rally
    • #5 Best Ways to SELLGetting to the $600 Club and Beyond! 1. Take Order = $200 per hour 2. Show & Sell = $100 per hour 3. Online Selling = $50 per order
    • $600 is the GOALYour Families can easily achieve this! TAKE ORDER = $600 Goal / $200 per hour Families simply pick three days to sell SHOW & SELL = Mix some in for more salesONLINE = Every Scout emails 10 family or friends
    • Take Order Scouts use an order form (in the family guide) to go door-to-door or sell to family and friends.• Establish your dates – take order sales typically start immediately after kickoff.• Determine sales territory• Create a “Blitz Day” to have Dens sell as a group activity• Have parent(s) take an order form to work REMEMBER! Two out of three people will buy when asked, but less than 20% of households have been contacted.
    • Online Selling Scouts sell to far-away friends and family Trail’s End ships the product directly to the consumer.• Online & mobile sales COUNT toward Scout Rewards! (starting August 1 through your council’s fall sale end date)• Scouts create their own accounts on scouts.trails-end.com to sell• Get 100% of your Scouts to create an account and send 10 emails to family and friends• The average online order is $50
    • NEW Trail’s End Mobile App FREE mobile app allows Scouts and their families to sell anytime, anywhere.• FREE app designed specifically for Scouts• Available for iPhone, iPad, and Android• Allows Scouts to take online orders on their mobile device • Scout signs in with his account to sell Trail’s End online • Customer pays with a credit card • Product is shipped by Trail’s End direct to the customer
    • Next Steps1. Plan your program2. Motivate your Scouts with INCENTIVES!3. Build your best Popcorn Kickoff ever!4. Constantly Communicate with Scouts and parents5. Use the best ways to Sell and achieve your goal!
    • Key DatesSeptember 1 Popcorn Sale StartsSeptember 5 Pre-Orders DueSeptember 18-21 Pre-Order Home DeliverySeptember 21 Kishwaukee DistributionSeptember 22 Pre-Order Distribution (in Aurora)October 26 Product Transfer DeadlineNovember 3 Super Saturday – Everything is Due!November 15-16 Final Order Home DeliveryNovember 16 Kishwaukee DistributionNovember 17 Final Order Distribution (in Carol Stream)December 5 Final Payment ProcessedDecember Prize Delivery
    • Commission Structure Base Commission 30%Roughly, an additional 10% of the profit is used for prizes and incentives
    • Pre-Order Worksheet Pre-Order Worksheet Added to Sale Materials Designed for Your Unit! Includes recommended pre- order case quantities Based on your unit’s 2011 product sales New products included
    • Sale Management Tool Created a Tracking Workbook to Help Manage Your Sale! Available in basic or expanded versions Keeps track of sales, inventory & profits Use the tabs relevant to your sale Available on TFC Popcorn Page
    • Resources• 2012 Popcorn Kernel Guide • Key Contacts • Dates • Job Descriptions/Responsibilities • Checklists • Home Delivery Forms – Due by September 5 • Other Important Information• District Popcorn Kernels• Popcorn Settlement Form• Trustworthy Coupons – Colonial and Wolves• Popcorn Page at www.ThreeFiresCouncil.org
    • QUESTIONS?Who is going to grow their sale! ©2012 Trail’s End®. All rights reserved.
    • THANK YOU!facebook.com/trailsendpopcorn ©2012 Trail’s End®. All rights reserved.