Buyer Persona Institute, Inc.

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  • Industry Advertising / Marketing / PR
  • Website www.buyerpersona.com
  • About Buyer Persona Institute is a training and coaching consultancy helping B2B marketers understand and harness the power of what really matters to buyers. Founded in 2010 by Adele Revella, Buyer Persona Institute offers workshops, coaching, speaking and consulting services for Fortune 500 and mid-market companies around the world who seek the confidence to say,” This is what really matters to our buyers. So here’s the plan.” Revella is the author of the eBook The Buyer Persona Manifesto and co-author of "For Compelling Content, Let Your Buyers Be Your Guide." More information at www.buyerpersona.com.
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adele revella b2b marketing buyer buyer centric buyer insights buyer persona buyer persona institute buyer personas chief marketing officer cmo content content marketing content strategy david meerman scott insights janet driscoll miller lead generation maribeth ross marketing search mojo strategic marketing

adele revella b2b marketing buyer buyer centric buyer insights buyer persona buyer persona institute buyer personas chief marketing officer cmo content content marketing content strategy david meerman scott insights janet driscoll miller lead generation maribeth ross marketing search mojo strategic marketing …less

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