About Buyer Persona Institute is a research, training and coaching consultancy helping B2B marketers understand and harness the power of what really matters to buyers.
Founded in 2010 by Adele Revella, Buyer Persona Institute offers workshops, coaching, speaking and consulting services for Fortune 500 and mid-market companies around the world who seek the confidence to say,” This is what really matters to our buyers. So here’s the plan.”
Revella is the author of the eBook The Buyer Persona Manifesto and co-author of "For Compelling Content, Let Your Buyers Be Your Guide." More information at www.buyerpersona.com.