TV Channel: RTR Planeta


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Berger & Severyuk Media Group presents the russian TV Channel RTR Planeta

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TV Channel: RTR Planeta

  1. 2. <ul><li>The Berger & Severyuk Media Group is a leading ethnic marketing </li></ul><ul><li>agency. </li></ul><ul><li>Our target audiences are Russian speaking consumers in Europe. </li></ul><ul><li>The advertising messages are delivered via a large number of </li></ul><ul><li>media outlets with primary focus on TV and Internet. </li></ul><ul><ul><li>TV commercials </li></ul></ul><ul><ul><li>Print Advertising </li></ul></ul><ul><ul><li>Brand Marketing </li></ul></ul><ul><ul><li>Mass Media </li></ul></ul><ul><ul><li>Point-of-Sale Marketing </li></ul></ul><ul><li>Web & Software Development </li></ul><ul><ul><li>Web – eCommerce </li></ul></ul><ul><ul><li>Software – Application Development </li></ul></ul><ul><ul><li>Online Marketing </li></ul></ul><ul><ul><li>Graphics & Design </li></ul></ul>
  2. 3. <ul><li>20 millions Russian speaking residents live in Europe </li></ul><ul><li>with 4 millions they make the biggest ethnic group in Germany </li></ul><ul><li>Russian entrepreneurs, scientists and intellectuals living and working in Europe </li></ul><ul><li>81,8% favor Russian language media </li></ul><ul><li>Models from Russia belong to the most wanted faces on exhibitions, events and fashion shows </li></ul><ul><li>there are more than 25 million Russians traveling across Europe every year </li></ul><ul><li>German cities: Munich, Berlin, as well as Frankfurt/Main, Dusseldorf, Baden-Baden, Hamburg and Cologne belong to the favorite places of Russians </li></ul><ul><li>Across Europe beloved places are Vienna, Paris, Milano, Rome, Venice, Barcelona, St. Moritz, Cote d'Azur, Genève or Zurich </li></ul><ul><li>According to French refund, Russian tourists make 30% of the turnover in the stores at the Cote d'Azur </li></ul><ul><li>Source: Global Refund, Bild, Federal office of Statistics Germany </li></ul>
  3. 4. <ul><li>The Russian foreign channel RTR Planeta (Russian Television and Radio Broadcasting Company) belongs to the Russian state TV and Radio Company and is a member of the European broadcasting union. Since 2002 the channel operates and emits 24 hours a the day. </li></ul><ul><li>The keynote of the TV channel “RTR-Planeta“ presents a selection of Russia five best national TV channels: “Russia1”, ”Russia2”, ”Culture”, ”Russia 24” and “Bibigon”. Due to the wide-ranging offer, “RTR-PLANETA” addresses a various audience nonpartisan of age, sex or level of social. Infants, students, retirees, professionals, housewives, entrepreneurs – everybody will find something interesting. </li></ul><ul><li>The Program reaches from newscasts like “Vesti“ and the morning magazine “Good morning, Russia!“, documentations and talk shows to shows about art and culture. Amongst other things, virtual tours of Russian museums, as well as Russian ballet, theatrical and music performances are to be seen. Sophisticated reports, stories out of the national archive, talk shows with socialites, entertainment programmes, as well as national and international classic movies do belong to the key aspects of the channel. </li></ul>
  4. 5. <ul><li>This is </li></ul><ul><ul><li>Round-the-clock broadcasting in Russian </li></ul></ul><ul><ul><li>Your connection to Russian culture </li></ul></ul><ul><ul><li>Current affairs </li></ul></ul><ul><ul><li>Presented broadcastings </li></ul></ul><ul><ul><li>The finest Russian TV-shows </li></ul></ul><ul><ul><li>Documentations and film projects </li></ul></ul><ul><ul><li>The latest interviews </li></ul></ul><ul><ul><li>Classics of national Russian cinemas </li></ul></ul>
  5. 6. RTR-PLANETA broadcasts via satellite Hot Bird 6 (reach app. 140 mil. households) and Asia Sat 5 (reach app. 100 mil. households), as well via cable (reach app. 40 mil. households), satellite, ADSL und IPTV in many countries.
  6. 7. <ul><li>Source: Data 4U media study with the Russian-speaking population in Germany 7/2008 </li></ul>
  7. 8. <ul><li>Source: Data 4U media study with the Russian-speaking population in Germany 7/2008 </li></ul>Possible viewer range Avg. viewer range
  8. 10. AGE GROUPS
  9. 12. <ul><li>Address : </li></ul><ul><li>Berger & Severyuk Media Group </li></ul><ul><li>Thomasiusstraße 2 </li></ul><ul><li>04109 Leipzig, Germany </li></ul><ul><li>Phone: + 49 (0) 341 863 82 96 1 </li></ul><ul><li>Fax: + 49 (0) 341 863 82 96 0 </li></ul><ul><li>E-Mail: </li></ul><ul><li>Web: </li></ul>
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