Your SlideShare is downloading. ×
Symbiosis SIMCB Bangalore New media and pr
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Symbiosis SIMCB Bangalore New media and pr

378
views

Published on

Symbiosis SIMCB Bangalore New media and pr

Symbiosis SIMCB Bangalore New media and pr

Published in: Education, Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
378
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. New Media Ads & PR
  • 2. 2500 Tweets Face book30000 Photos Google34000 Searchershttp://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
  • 3. Face book 800 Million Users 27Million Users in India
  • 4. 100 Million User 10 Million IndiaTop industries : IT, Computer Software, Telecomm, Financial Services 16105 listed the term ‘social media’ in theirprofiles 19027 listed ‘bollywood’, ‘holly wood’ or ‘film’ intheir LinkedIn profile 4% of members use the word owner in theirtitle
  • 5. Reach - 3 Million IndiaSource: http://searchengineland.com/behind-the-numbers-of-googles-monumental-rise-to-25-million-unique-visitor-88076/
  • 6. About
  • 7. Online ads - 2.3% in 2008 to 5.5% in 2013 Internet advertising: Rs. 20 billion in 2013 from Rs. 5 billion in 2008Internet Users - 16 to 81 million since 2004Source: Internet World Stats
  • 8. Scope of Online MarketingCompanies have changed their traditional businessstrategies into online marketing to suit customerneeds and taste at any time.
  • 9. AdvertisementSource: http://www.hemmy.net/2007/07/01/billboard-wars-in-mumbai/
  • 10. Traditional Vs New Media Advertisement http://www.youtube.com/watch?v=3SuNx0UrnEo One way versus multiple way communication Audience reach Right target at the right time Measurable Anyone can advertisement within minutes More control Video Ads Crisis Management
  • 11. Challenges/Limitations Online adaptation Trust Spam Reach
  • 12. Concepts of Online Marketing Search Engine Optimization (SEO) Search Engine Marketing (SEM) Social Media Marketing (SMM) Email Marketing Affiliate Marketing
  • 13. Cost of a Dream Job $6 http://www.youtube.com/watch?v=7FRwCs99DWg
  • 14. OnlineAdvertisementhttp://www.youtube.com/user/expendables
  • 15. Online ad Formats Text Banner/Display/Image Content Network Video Social media Ads thru games Mobile Ads
  • 16. Search Adshttp://www.youtube.com/watch?v=uFzoM59bIQ8
  • 17. You Tube AdEarn - Web Marketing
  • 18. Display Network Ad
  • 19. Gmail Ads
  • 20. Face book Ads
  • 21. Did You Know ? You don’t need to have a website to advertise You can advertise your events, Face book pages You can test a product with just a prototype You can start with as little as Rs 500 You can start within an hour You can measure your revenue in analytics
  • 22. JargonPPC – Pay per clickCPM – Cost per impressionCPA – Cost per acquit ion /actionCPC – Cost per callSEM – Search engine marketingSMM – Social media marketing
  • 23. Google Ads
  • 24. Face book Ads
  • 25. LinkedIn Ads
  • 26. You Tube Ads
  • 27. Online Reputation Management
  • 28. Google Alerts – FreeMonitoring Tool – 2 min
  • 29. Back type - FREETime to Set up – 2 min
  • 30. Back type - FREETime to Set up – 2 min
  • 31. Why to use these tools ? Gives Instant Reports Cant find in Google results Automate your research
  • 32. How to use these tools ?Alert for: You, Competitor, Brand, Keywords Research Up-to date information Track Interest
  • 33. Google Trends - FREE
  • 34. Google Insights - FREE
  • 35. Google Ad planner
  • 36. Twitter Trending Topic - FREE
  • 37. Why to use these tools ? Gives Statistics on everything Historical Data/References Research Media Buying /Ads
  • 38. How to use these tools ?Use for: Future trends Topic of interest Seasonal topic of interest Demographics
  • 39. PR
  • 40. Journalist on Twitter
  • 41. Tools Find Journalist, News , Popular Topic and Followers by category
  • 42. Other Twitter Tools
  • 43. HELP A REPORTER OUT
  • 44. HELP A REPORTER OUT
  • 45. Why to use these tools ?
  • 46. How to use these tools ? Research Find out what media is lookingfor future stories Be a resource
  • 47. Online Press Releases
  • 48. Who OwnsYour Data?
  • 49. How BBC Lost 60,000 Followers to ITV
  • 50. BBC Twitter
  • 51. Best Practices Have a clear guideline and policy Educate the team Transition while moving Example guidelines:B B C : http://www.bbc.co.uk/editorialguidelines/page/guidance-blogs-bbc-summaryThe Roanoke Times News Standards: http://www.roanoke.com/newsservices/wb/xp-59614#48
  • 52. Report and ResourcesNew Media Case Studyhttp://stateofthemedia.org/2011/mobile-survey/seattle-a-new-media-case-study/New Media , Old Media Studyhttp://www.journalism.org/analysis_report/new_media_old_mediaThe State of News Media 2011http://stateofthemedia.org/2011/overview-2/
  • 53. Mobile Ads
  • 54. 100 million Internet users in India,40 million use it through handsets .Google India’s mobile traffic up 3 timesin 2010“Mobile queries will take over desktopqueries by 2012 in the country,” - Vinay Goel, head of products at Google IndiaS o u r c e : Te l e g r a p h I n d i ahttp: //w w w.tel egraphi ndi a.com/1101218/j sp/busi ness/stor y_13316293.j sp
  • 55. Social Resumehttp://www.slideshare.net/saadahmedshaikh/visual-resume-saad-ahmed-shaikh
  • 56. Tweet for Internship
  • 57. Location
  • 58. Thank You Suresh Babu Ph: 9731338721 Twitter:@seobangaloreEmail: suresh@webmarketingacademy.in http://in.linkedin.com/in/seosuresh
  • 59. Thank YouSuresh BabuEmail: suresh941@gmail.comhttp://in.linkedin.com/in/seosureshTwitter: @seobangalore
  • 60. Photo Credits and Thanks tohttp://www.flickr.comhttp://www.flickr.com/photos/karthikchttp://www.flickr.com/photos/klash/