Your SlideShare is downloading. ×
0
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Facebook

1,317

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,317
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media Best Practices Facebook & Twitter: Management tactics
  • 2. About Facebook <ul><li>300 million users worldwide. </li></ul><ul><li>50% of active users log on daily. </li></ul><ul><li>Surpassed MySpace in the U.S. in May/June 2009. </li></ul><ul><li>Diverse demographics. </li></ul><ul><li>Average number of friends: 130. </li></ul><ul><li>More than 10 million users become fans of pages each day. </li></ul>
  • 3. Facebook page/public profile <ul><li>A page is a Facebook profile for a brand (business, institution or public figure). Pages allow an organization to converse and interact with users as a single entity. </li></ul>
  • 4. Pages vs. groups <ul><li>Pages: </li></ul><ul><li>Only represent a real public figure, artist, brand or organization, and may only be created by an official representative of that entity. </li></ul><ul><li>Groups: </li></ul><ul><li>Can be created by any user and about any topic, as a space for users to share their opinions and interest in that subject. </li></ul>
  • 5. Pages vs. groups <ul><li>Pages: </li></ul><ul><li>Will never display their admins' names. Any action taken will carry the identity of the brand/page. </li></ul><ul><li>Groups: </li></ul><ul><li>Will display the admins’ names. Any action taken will appear to come from the individual admin. </li></ul>
  • 6. Pages vs. groups <ul><li>Pages: </li></ul><ul><li>Have no limits on fans/subscribers. </li></ul><ul><li>Pushes content posted by admins out to the fans’ news feeds. Notifications of fan activity appear on the fan’s profile wall. </li></ul><ul><li>Groups: </li></ul><ul><li>Have a 5,000 member limit. </li></ul><ul><li>Displays posted content on its wall only. Notifications of the poster’s activity appear on the poster’s profile wall. </li></ul>
  • 7. Pages vs. profiles <ul><li>A page is a Facebook profile for a brand (business, institution or public figure). </li></ul><ul><li>BUT there are differences that address the needs of brands. </li></ul>
  • 8. Content and posting patterns <ul><li>The goal is to arouse an action from subscribers. </li></ul><ul><li>The action shows on the walls and news feeds of the page and the subscribers, which fosters viral marketing. </li></ul>
  • 9. Content and posting patterns <ul><li>Establish a regular posting schedule. </li></ul><ul><li>Identity the optimal amount of content. </li></ul><ul><li>Variety works. </li></ul><ul><li>Conversational tone. </li></ul><ul><li>Use Web writing style, especially on the page wall. </li></ul><ul><li>Become a participant. </li></ul>
  • 10. Facebook username <ul><li>Personalize the page: http://www.facebook.com/username/ </li></ul><ul><li>Public entities can promote a Facebook presence with a shorter URL. </li></ul><ul><li>Requirements: > 25 fans, must be at least 5 characters long </li></ul><ul><li>Periods are not counted: johndoe , john.doe are considered the same. </li></ul>
  • 11. Updates <ul><li>Pages can send messages to either their entire fan base or a specific demographic. The messages will appear in the &quot;Updates&quot; tab of a user’s Inbox. </li></ul><ul><li>Targetable demographics: Location, sex, age. </li></ul>
  • 12. Sharing content <ul><li>Outside Facebook: </li></ul><ul><li>All content has unique URLs that can be linked to. </li></ul><ul><li>Inside Facebook: </li></ul><ul><li>The share link facilitates posting on profile walls and within messages. </li></ul><ul><li>Use the like link. </li></ul>
  • 13. About Twitter <ul><li>Micro-blogging: 140 characters or less. </li></ul><ul><li>Fresh content galore: Real-time searching. </li></ul><ul><li>14 million U.S. users (April 2009) </li></ul><ul><li>More push than social: 10% of users account for 90% of the tweets (Harvard Business School). </li></ul>
  • 14. Twitter tactics <ul><li>Use it as a pointing device. Link to more substantial content that lives behind a URL. Shorten URL with services like tinyurl, bit.ly, or ow.ly. </li></ul><ul><li>Follow the information leaders. </li></ul><ul><li>Utilize the #. </li></ul><ul><li>Re-tweet: It’s efficient and adds value. </li></ul>
  • 15. Twitter tactics <ul><li>Utilize the @. </li></ul><ul><li>Follow the feed’s mentions. </li></ul><ul><li>Check out the available Twitter tools. </li></ul>

×