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    Facebook Facebook Presentation Transcript

    • Social Media Best Practices Facebook & Twitter: Management tactics
    • About Facebook
      • 300 million users worldwide.
      • 50% of active users log on daily.
      • Surpassed MySpace in the U.S. in May/June 2009.
      • Diverse demographics.
      • Average number of friends: 130.
      • More than 10 million users become fans of pages each day.
    • Facebook page/public profile
      • A page is a Facebook profile for a brand (business, institution or public figure). Pages allow an organization to converse and interact with users as a single entity.
    • Pages vs. groups
      • Pages:
      • Only represent a real public figure, artist, brand or organization, and may only be created by an official representative of that entity.
      • Groups:
      • Can be created by any user and about any topic, as a space for users to share their opinions and interest in that subject.
    • Pages vs. groups
      • Pages:
      • Will never display their admins' names. Any action taken will carry the identity of the brand/page.
      • Groups:
      • Will display the admins’ names. Any action taken will appear to come from the individual admin.
    • Pages vs. groups
      • Pages:
      • Have no limits on fans/subscribers.
      • Pushes content posted by admins out to the fans’ news feeds. Notifications of fan activity appear on the fan’s profile wall.
      • Groups:
      • Have a 5,000 member limit.
      • Displays posted content on its wall only. Notifications of the poster’s activity appear on the poster’s profile wall.
    • Pages vs. profiles
      • A page is a Facebook profile for a brand (business, institution or public figure).
      • BUT there are differences that address the needs of brands.
    • Content and posting patterns
      • The goal is to arouse an action from subscribers.
      • The action shows on the walls and news feeds of the page and the subscribers, which fosters viral marketing.
    • Content and posting patterns
      • Establish a regular posting schedule.
      • Identity the optimal amount of content.
      • Variety works.
      • Conversational tone.
      • Use Web writing style, especially on the page wall.
      • Become a participant.
    • Facebook username
      • Personalize the page: http://www.facebook.com/username/
      • Public entities can promote a Facebook presence with a shorter URL.
      • Requirements: > 25 fans, must be at least 5 characters long
      • Periods are not counted: johndoe , john.doe are considered the same.
    • Updates
      • Pages can send messages to either their entire fan base or a specific demographic. The messages will appear in the "Updates" tab of a user’s Inbox.
      • Targetable demographics: Location, sex, age.
    • Sharing content
      • Outside Facebook:
      • All content has unique URLs that can be linked to.
      • Inside Facebook:
      • The share link facilitates posting on profile walls and within messages.
      • Use the like link.
    • About Twitter
      • Micro-blogging: 140 characters or less.
      • Fresh content galore: Real-time searching.
      • 14 million U.S. users (April 2009)
      • More push than social: 10% of users account for 90% of the tweets (Harvard Business School).
    • Twitter tactics
      • Use it as a pointing device. Link to more substantial content that lives behind a URL. Shorten URL with services like tinyurl, bit.ly, or ow.ly.
      • Follow the information leaders.
      • Utilize the #.
      • Re-tweet: It’s efficient and adds value.
    • Twitter tactics
      • Utilize the @.
      • Follow the feed’s mentions.
      • Check out the available Twitter tools.