Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide


  1. 1. Social Media Best Practices Facebook & Twitter: Management tactics
  2. 2. About Facebook <ul><li>300 million users worldwide. </li></ul><ul><li>50% of active users log on daily. </li></ul><ul><li>Surpassed MySpace in the U.S. in May/June 2009. </li></ul><ul><li>Diverse demographics. </li></ul><ul><li>Average number of friends: 130. </li></ul><ul><li>More than 10 million users become fans of pages each day. </li></ul>
  3. 3. Facebook page/public profile <ul><li>A page is a Facebook profile for a brand (business, institution or public figure). Pages allow an organization to converse and interact with users as a single entity. </li></ul>
  4. 4. Pages vs. groups <ul><li>Pages: </li></ul><ul><li>Only represent a real public figure, artist, brand or organization, and may only be created by an official representative of that entity. </li></ul><ul><li>Groups: </li></ul><ul><li>Can be created by any user and about any topic, as a space for users to share their opinions and interest in that subject. </li></ul>
  5. 5. Pages vs. groups <ul><li>Pages: </li></ul><ul><li>Will never display their admins' names. Any action taken will carry the identity of the brand/page. </li></ul><ul><li>Groups: </li></ul><ul><li>Will display the admins’ names. Any action taken will appear to come from the individual admin. </li></ul>
  6. 6. Pages vs. groups <ul><li>Pages: </li></ul><ul><li>Have no limits on fans/subscribers. </li></ul><ul><li>Pushes content posted by admins out to the fans’ news feeds. Notifications of fan activity appear on the fan’s profile wall. </li></ul><ul><li>Groups: </li></ul><ul><li>Have a 5,000 member limit. </li></ul><ul><li>Displays posted content on its wall only. Notifications of the poster’s activity appear on the poster’s profile wall. </li></ul>
  7. 7. Pages vs. profiles <ul><li>A page is a Facebook profile for a brand (business, institution or public figure). </li></ul><ul><li>BUT there are differences that address the needs of brands. </li></ul>
  8. 8. Content and posting patterns <ul><li>The goal is to arouse an action from subscribers. </li></ul><ul><li>The action shows on the walls and news feeds of the page and the subscribers, which fosters viral marketing. </li></ul>
  9. 9. Content and posting patterns <ul><li>Establish a regular posting schedule. </li></ul><ul><li>Identity the optimal amount of content. </li></ul><ul><li>Variety works. </li></ul><ul><li>Conversational tone. </li></ul><ul><li>Use Web writing style, especially on the page wall. </li></ul><ul><li>Become a participant. </li></ul>
  10. 10. Facebook username <ul><li>Personalize the page: http://www.facebook.com/username/ </li></ul><ul><li>Public entities can promote a Facebook presence with a shorter URL. </li></ul><ul><li>Requirements: > 25 fans, must be at least 5 characters long </li></ul><ul><li>Periods are not counted: johndoe , john.doe are considered the same. </li></ul>
  11. 11. Updates <ul><li>Pages can send messages to either their entire fan base or a specific demographic. The messages will appear in the &quot;Updates&quot; tab of a user’s Inbox. </li></ul><ul><li>Targetable demographics: Location, sex, age. </li></ul>
  12. 12. Sharing content <ul><li>Outside Facebook: </li></ul><ul><li>All content has unique URLs that can be linked to. </li></ul><ul><li>Inside Facebook: </li></ul><ul><li>The share link facilitates posting on profile walls and within messages. </li></ul><ul><li>Use the like link. </li></ul>
  13. 13. About Twitter <ul><li>Micro-blogging: 140 characters or less. </li></ul><ul><li>Fresh content galore: Real-time searching. </li></ul><ul><li>14 million U.S. users (April 2009) </li></ul><ul><li>More push than social: 10% of users account for 90% of the tweets (Harvard Business School). </li></ul>
  14. 14. Twitter tactics <ul><li>Use it as a pointing device. Link to more substantial content that lives behind a URL. Shorten URL with services like tinyurl, bit.ly, or ow.ly. </li></ul><ul><li>Follow the information leaders. </li></ul><ul><li>Utilize the #. </li></ul><ul><li>Re-tweet: It’s efficient and adds value. </li></ul>
  15. 15. Twitter tactics <ul><li>Utilize the @. </li></ul><ul><li>Follow the feed’s mentions. </li></ul><ul><li>Check out the available Twitter tools. </li></ul>