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Digipak analysis
Digipak analysis
Digipak analysis
Digipak analysis
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Digipak analysis


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  • 1. Digipak Analysis
    Robbie Williams live at Knebworth
    By James Lonergan
  • 2. RW within the red wings is Robbie Williams logo and fans will recognise the logo image and the initials
    The tittle of the album is the most eye-catching part of this cover, and the main reason people will buy this album – it is highlighted to stand out and be seen.
    The main image of the artist in front of a big crowd ( also with the use of “live” in the title) suggests the genre of this artist is rock – however fans will know him as more of a pop artist – this connotes as well as the advisory sticker that the artist is rebelling and changing genre
    This is an image you’d expect to see on this album as the artist has developed this and used it as his personal logo.
    The font used on this album is very big and bold, this suggests that this type of music is bold and loud which again suggests a rock album
    The use of black and white in this pictures makes it feel special as if the picture is of an epic event – its also emphasizes the title on the album as it is highlighted in white.
    Main conventions of a Digipak front cover are being used on this front cover such as, key font styles, images, stars/icons and the audience.
    Thee use of this image shows Robbie Williams in the foreground with a very big crowd in the background, this suggests that he is a very popular artist and sells out all of his concerts, this connotes the album is a success which may lead to people buying the CD
    Parental advisory sticker – this warns the customer that this product has strong language or may have offensive content.
  • 3. Conventions of the back cover include = track names listed, amount of tracks on the CD, running order of tracks, image, colour, logo of the artist and production details
    The image is of the artist, in a room which seems to be a not so nice hotel room, this connotes the life of a rock star, as they travel from place to place. This links in with the feel of the album suggesting it is a rock’n’roll album
    The spine has the name of the artist and the album. This is for the practical reason of when you are looking for it whilst its packed on a shelf. The font is simple and easy to read so it can be easily identified for that same reason.
    The use of colour, similar to the front cover is black and white, this again gives the feel of an epic event, and as it is music, again suggests a great rock show. Linking in with the genre of music.
    The font used in the back over of this album has a smudged effect and some is bolder then the other words, this emphasizes some of the words in each song title
    The RW band logo, Robbie Williams initials followed by ( his official website, where you can purchase all of his merchandise. The logo is neat and flowing which suggests the same abut the artist and his/her music
    The production details: written in fine print as this is not a key thing for the customers. It consists of legal texts and details such as copyright, record labels and production teams names. And company names and addresses