LaRisa Ludwig Morgan SpaldingBUSY BEE PLANNING SERVICES Jessica Kahoalli
THE HOOK As people go on about their daily business they tend to forget that special someone, or something. What would you say if the forgetfulness all stopped right here? With Busy Bee Planning Services you can put your mind at ease and just relax. Busy Bee will do the planning for you, with the digital planning services they provide all you have to do is fill out a few questions and they will make sure that you never forget another special someone or event. Busy Bee is the perfection to your plans. In Eureka alone the opportunity is roughly 58.5% of the working population. (zipskinny.com)
ENVIROMENTAL SCAN DESCRIBE THE MOST RELEVANT TRENDS E.G. SOCIAL/CULTURAL ECONOMIC POLITICAL/LEGAL TECHNOLOGICAL DEFINE HOW IT IMPACTS YOUR BUSINESS
MARKET DESCRIPTION 13,781 is the potential market in Eureka which is 58.5% of the working population. In expanding our services to Arcata we would essentially be opening up our business to an additional 11,966 customers, which is 61% of the working population in Arcata. The industry trends of this market are that the business people using our digital planner for his/her every occasion would essentially make his/her life easier and lifting the stress load. The customer would save money because time is money. The average salary in Eureka is between $40,000-60,000. In averaging out the “Time-is-money” rate one will see the it would cost them double his/her pay per hour to plan an event ,or to even take the time out to go shopping for a gift. Our opportunity for growth would nearly double in size when expanding to other cities, such as Arcata 58.5% is the current market for our business. 11,966= 87% increase in the projected future. TRENDS= WHAT CHANGES ARE HAPPENING IN THE MARKET
TARGET MARKET Busy Bee is for the business person; one who is often too busy to remember an important date or to plan a special event. 58.5% of Eureka’s working population. Busy Bee will target both male and female genders, all races, and will focus on recruiting customers at the age of 18 and above. Busy Bee targets those comfortable with technology, people who are not afraid of using the digital world to plan. Busy Bee will begin as a local company starting in Eureka, California. They will then expand their services by expanding to other cities, counties, and states. Busy Bee will have annual, monthly, and one time purchases as their source of income.
COMPETITIVE ANALYSIS TOP 3 COMPETITORS STENGTHS AND WEAKNESSES OF EACH The competitive advantage that Busy Bee has over all the local party planners is that we not only provide party planning services, but we also provide a daily services which include our digital planner, gift delivery services, and discounts for our annual customers.
PRODUCT STRATEGY DEFINE PRODUCT LINE (P.172) HOW DOES YOUR PRODUCT SATISFY WANTS/NEEDS HOW ARE YOUR PRODUCTS DIFFERENT DEFINE PRODUCT LIFE CYCLES (P.178)
PRICE STRATEGY DEFINE PRICE SRATEGY COMPARE PRICING POSITION TO COMPETITION DEFINE ESTIMATED GROSS MARGINS
PROMOTION STRATEGY DISCUSS STRATEGY FOR EACH: ADVERTISING () PUBLIC RELATIONS (187) SALES PROMOTION (178-186) PERSONAL SETTING(187-189)
DISTRIBUTION STRATEGY DISCUSS CHALLEGNGES YOU MAY EXPERIENCE DESCRIBE SUPPLY CHAIN (199)*If location is important, say why.
CONCLUSION1. The reasons people should be “buzzing” about our business is that Busy Bee is going to be a small hometown business, that makes a huge “hive” sending out little bees across the country, and gathers “swarms” of customers.2. Treats that the Busy Bee may face: The vendors that we use for our services going out of business, causing us to spend time looking for new vendors or supplying the products ourselves which would be an additional cost to the business.