1. Bizzy Bee
Planning
Services
Morgan Spalding
LaRisa Ludwig

2. HEY LARISSA!
LEGEND TO POWERPOINT
 So the heading and subtitles Sid
outlined on MYCR are in BLACK
 Everything I add or think should go there
will be a different color..right now I am
thinking ORANGE.

3. EXECUTIVE SUMMARY
 HOOK
 DEFINE THE PROBLEM
 DEFINE THE SOLUTION
 DEFINE THE SIZE OF THE
OPPORTUNITY

4. ENVIROMENTAL SCAN
 DESCRIBE THE MOST RELEVANT
TRENDS E.G.
SOCIAL/CULTURAL
ECONOMIC
POLITICAL/LEGAL
TECHNOLOGICAL
 DEFINE HOW IT IMPACTS YOUR
BUSINESS

5. MARKET DESCRIPTION
 DESCRIBE THE MARKET SIZE,
GROWTH,TRENDS.
 MARKET SIZE=TOTAL # OF POTENETIAL
CUSTOMERS (TODAY)
 MARKET GROWTH= % INCREASE
PROJECTED IN FUTURE.
 TRENDS= WHAT CHANGES ARE
HAPPENING IN THE MARKET

6. TARGET MARKET
 DEFINE TARGET MARKET
 WHAT % OF YOUR TOTAL MARKET
AREA
 DEMOGRAPHICS
 PSYCHOGRAPHICS
 GEOGRAPHICS
 INCOME

7. COMPETITIVE ANALYSIS
 TOP 3 COMPETITORS
 STENGTHS AND WEAKNESSES OF
EACH
 DEFINE YOUR COMPETITIVE
ADVANTAGE

8. PRODUCT STRATEGY
 DEFINE PRODUCT LINE (P.172)
 HOW DOES YOUR PRODUCT
SATISFY WANTS/NEEDS
 HOW ARE YOUR PRODUCTS
DIFFERENT
 DEFINE PRODUCT LIFE CYCLES
(P.178)

9. PRICE STRATEGY
 DEFINE PRICE SRATEGY
 COMPARE PRICING POSITION TO
COMPETITION
 DEFINE ESTIMATED GROSS
MARGINS

10. PROMOTION STRATEGY
 DISCUSS STRATEGY FOR EACH:
 ADVERTISING ()
 PUBLIC RELATIONS (187)
 SALES PROMOTION (178-186)
 PERSONAL SETTING(187-189)

11. DISTRIBUTION
STRATEGY
 DISCUSS CHALLEGNGES YOU MAY
EXPERIENCE
 DESCRIBE SUPPLY CHAIN (199)
*If location is important, say why.

12. CONCLUSION
 DESCRIBE KEY FINDINGS FROM
YOUR REPORT
1. TOP REASONS TO BE EXCITED
ABOUT B.B.P.S!
2. THREATS TO THE SUCCESS OF THE
NEW BUSINESS.