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The Rise of Content PR

by on Oct 12, 2012

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This report by Calysto Communications and Business Wire, The Rise of Content PR, provides an in-depth examination of the content PR strategy, which includes the development of original content that ...

This report by Calysto Communications and Business Wire, The Rise of Content PR, provides an in-depth examination of the content PR strategy, which includes the development of original content that appeals to journalists and consumers as well as strategic delivery methods that provide measurable data based on defined objectives.

The concept behind content PR is the development and distribution of creative and relevant content that progressively tells a story about an organization. Content PR leverages traditional PR media channels but also expands content distribution to encompass bloggers, social channels, video outlets, live events and more.

Find out more by downloading this white paper.

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The Rise of Content PR The Rise of Content PR Document Transcript