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Mobile Alerts for Investor Relations
 

Mobile Alerts for Investor Relations

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With the rapid proliferation of web-enabled mobile devices, investors and other audiences are no longer tethered to their desktop computers. Keeping users informed of significant news events via their ...

With the rapid proliferation of web-enabled mobile devices, investors and other audiences are no longer tethered to their desktop computers. Keeping users informed of significant news events via their mobile devices is an essential part of proactive online communication and the newest best practice in investor relations. Learn more from this webinar conducted by Nigel Malkin, president of Brand2hand Media; hear the audio at https://www1.gotomeeting.com/register/633982233. Learn more about mobile alerts at http://www.businesswire.com/portal/site/home/mobile-alerts/.

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    Mobile Alerts for Investor Relations Mobile Alerts for Investor Relations Presentation Transcript

    • Investor relations “91% of people communications keep their phoneare time sensitive within 3 feet, 24 to your target hours a day.” audience… - Morgan Stanley, Technology and Internet Trends Overview: Mobile Alerts for Investor Relations
    • What Are Mobile News Alerts?• Text message (SMS) about a news event• Delivered to your subscribers in real time synchronization with your news release• Includes ‘clickable’ link to full story• Full story should be available on a mobile device optimized site
    • Mobile News Alerts – User Experience• Discovery – A ‘must have’ on your IR pages – Perfect place to capture opt-in subscribers to your mobile alerts service
    • Mobile News Alerts – User Experience• Enter mobile number to subscribe• Identify your ‘category’• Who subscribes to your mobile alerts? – Investors – Analysts – Media – Employees – Customers
    • Mobile News Alerts – User Experience• Discovery – A ‘must have’ on your news releases – Perfect place to capture opt-in subscribers from across the online universe
    • Mobile News Alerts – User Experience• After clicking ‘Subscribe’, user instantly receives a text message verifying subscription• Also includes instructions on how to opt-out (unsubscribe)• Once subscribed, every news release issued triggers a real time news alert to the subscriber
    • Why Should You Care? • You may be sending the message by email... • But your target audience isn’t listening on the email channel any more • Customers, investors, analysts, media, and even staff... We all have our email filters turned onEmail vs. SMS Email SMSMessage Open Rates 22% Over 98%Avg. Time to Open Message 6 hours 4 minutesFinancial Tables to Mobile Corrupted Preserved
    • SMS vs. Social Media• Your target audience is inundated with messages via social media too
    • SMS vs. Social Media
    • Why Should You Care?• SMS is not just a ‘young people’ channel – Used daily by a broad spectrum of population
    • Mobile Alerts Are More Effective• European Markets: Proven effectiveness and user adoption: Mobile news alerts proliferating in European markets for past 3 years• Mobility trend in IR communications rapidly coming to North America• Are you ready?
    • Getting Subscribers• Your IR pages – Anyone who visits these pages should be on your subscriber list – Capture more ‘ghost’ visitors – Capture at the peak of their emotional interest in your company
    • Getting Subscribers• Your news releases on your own website – Embed your ‘subscribe’ link in your news releases
    • Getting Subscribers• Your news releases on Business Wire – Embed your ‘subscribe’ link in your Business Wire news releases – Automatically disseminate your ‘subscribe’ link across hundreds of websites every time you issue every news release – Your clickable ‘subscribe’ works anywhere you news released is published online
    • Getting Subscribers• Across the digital universe... via Business Wire – Embed your ‘subscribe’ link in your Business Wire news releases – Automatically disseminate your ‘subscribe’ link across hundreds of websites every time you issue every news release – Your clickable ‘subscribe’ works anywhere you news released is published online
    • Getting Subscribers• Across the digital universe... via Business Wire – Embed your ‘subscribe’ link in your Business Wire news releases – Automatically disseminate your ‘subscribe’ link across hundreds of websites every time you issue every news release – Your clickable ‘subscribe’ works anywhere you news released is published online
    • Getting Subscribers• Across the digital universe... via Business Wire – Embed your ‘subscribe’ link in your Business Wire news releases – Automatically disseminate your ‘subscribe’ link across hundreds of websites every time you issue every news release – Your clickable ‘subscribe’ works anywhere you news released is published online
    • Top 4 Reasons to Offer Mobile Alerts• #1 – Your audience wants CHOICE – If email is the only communication channel your audience can subscribe to, you’re losing a lot of potential subscribers – Give them a choice!
    • Top 4 Reasons to Offer Mobile Alerts• #2 – Convert more ‘ghost’ followers from your website and news releases – Your email subscriber list represents a small fraction of your target audience – Offer more variety in communication channels and you will increase the effectiveness and reach of your communications efforts – What is a subscriber worth to your business?
    • Top 4 Reasons to Offer Mobile Alerts• #3 – Offering mobile alerts is an indicator you are keeping current with communication trends – Stay ahead of the curve with your competitors – Be recognized by your stakeholders for forward-thinking leadership in your company’s IR communications strategies
    • Top 4 Reasons to Offer Mobile Alerts• #4 – Keep a global workforce in sync and up-to-date on company news – Keeping a national or global workforce in sync is a challenge... Especially when no one reads emails – Mobile alerts can resolve this elegantly through a channel people pay attention to
    • Business Wire Mobile Alerts• Turnkey mobile alerts service• Operational in 2-3 days from order date• Fully managed service for $100 per release – Up to 1000 subscribers – $75 for each additional increment of up to 1000 subscribers
    • Business Wire Mobile Alerts• Follows best practices – Auto-message composition – Alerts sent to your subscribers in real time synchronicity with your BW news releases – MMA compliant auto opt-in notifications – MMA-compliant auto opt-out features – Fully managed SMS gateway – Worldwide message deliverability – No additional fees for international message delivery
    • Business Wire Mobile Alerts• Follows best practices – Alerts link to your news release in rich mobile device optimized format on Business Wire Mobile – Device recognition platform supports 5000+ devices... Delivers the right user experience for every phone – Continuously updated mobile OS and handset library ensures ongoing compatibility with target audiences’ phones – Proprietary technology supports financial tables rendered properly on mobile
    • Business Wire Mobile Alerts• Includes – A custom ‘subscribe’ link you To subscribe to our news alerts, click here can publish on your IR pages in seconds – A custom ‘subscribe’ landing page for your target audience to subscribe
    • Business Wire Mobile Alerts• Includes – A custom ‘subscribe’ link on your Business Wire news releases enables you to grow your opt-in subscriber list for free every time you issue a news release – Captures new opt-ins across hundreds of websites via Business Wire publication networks
    • Business Wire Mobile Alerts• Business Wire Mobile Alerts – Mobile news alerts are the newest best practice in IR communications – If you care about reaching the broadest possible spectrum, mobile alerts are a must-have – A European precedent that is building momentum quickly in North America – We made the investment so you don’t need to... – Robust, state of the art mobile alerts platform – Full service – Business Wire... A trusted brand powering your IR communications in the mobile era
    • Business Wire Mobile Alerts• Special offer for Business Wire clients – No charge, 100% functional custom- branded mobile alerts demo for your company (Offer Exp. Dec. 7, 2012) – Experience your news alerts on your own mobile device via the URL – Share with your team – Contact your Business Wire Account Executive or email info@businesswire.com to activate your mobile alerts today