Pulse Point Upgrade – FY12  Communication Plan <br />Beth Lambert<br />Global Pulse Point Program Manager<br />06/16/2011<...
Table of Content<br />Pulse Point Upgrade Project: Paradigm Shift Communication Plan <br /><ul><li>Background
Communication Tactics
Pulse Point C3 Site
Leadership Video Series
Training Calendar
Tools & Resources
Pulse Point “Launch Day” iPad Giveaway
Email
Task Center - Project Management </li></li></ul><li>Background<br />The purpose of this deck is to outline the key communi...
Pulse Point C3 Site <br /><ul><li>Purpose & Video:
This is a "public site" opened to all of CSC employees. Of course, our primary audience for this site is our Pulse Point U...
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Pulse Point Upgrade Communication Plan

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Transcript of "Pulse Point Upgrade Communication Plan"

  1. 1. Pulse Point Upgrade – FY12 Communication Plan <br />Beth Lambert<br />Global Pulse Point Program Manager<br />06/16/2011<br />
  2. 2. Table of Content<br />Pulse Point Upgrade Project: Paradigm Shift Communication Plan <br /><ul><li>Background
  3. 3. Communication Tactics
  4. 4. Pulse Point C3 Site
  5. 5. Leadership Video Series
  6. 6. Training Calendar
  7. 7. Tools & Resources
  8. 8. Pulse Point “Launch Day” iPad Giveaway
  9. 9. Email
  10. 10. Task Center - Project Management </li></li></ul><li>Background<br />The purpose of this deck is to outline the key communications, messages and positioning statements of the new enhanced Pulse Point and advanced sales analytics platform. <br />The intention is to define the over-arching value proposition of the Pulse Point, CSC’s single Global Enterprise SAP CRM system of record, as well as to provide specifics concerning the enhanced performance, streamlined user experience and powerful analytics.<br /> <br />This deck will outlinethe communication tactics used to deliver consistent information across all internal materials and channels to drive education, training, adoption, participation and usage of the New Pulse Point CRM SAP 7.0 and BI Platforms. <br /> <br />At the beginning of May, the Global Sales Operation Team began a series of weekly communications. The primary purpose of the weekly communications was to announce the launch of the new Pulse Point platform. The Pulse Point “Go Live” Date was scheduled for Monday, May 16th – this date slipped. This deck also outlines crisis management steps with leadership and audience. <br /> <br />The “Go Live” signified the 18 months Pulse Point Upgrade Project named “Paradigm Shift”.<br />
  11. 11. Pulse Point C3 Site <br /><ul><li>Purpose & Video:
  12. 12. This is a "public site" opened to all of CSC employees. Of course, our primary audience for this site is our Pulse Point User community. This site will be a knowledge and resource centre used to administer training schedules, assess models, DA contact listings, reference materials and links to learning tools (i.e. Pulse Point & BEx Analyzer recorded training sessions).
  13. 13. Content:
  14. 14. Pulse Point Leadership Video Series
  15. 15. Pulse Point iPad “Launch Day” Giveaway
  16. 16. Pulse Point Training Sessions
  17. 17. Pulse Point iPad “Launch Day” Giveaway
  18. 18. Pulse Point - Positioning Statement
  19. 19. Content Creation (Responsibility):
  20. 20. videos, You Tube channel, banners, calendars</li></li></ul><li>Pulse Point Leadership Video Series – Talking Points <br />
  21. 21. Pulse Point Leadership Video Series <br />
  22. 22. Pulse Point C3 Site – Pulse Point Training Schedule <br />
  23. 23. Pulse Point C3 Site – Pulse Point iPad Launch Day Giveaway<br />
  24. 24. Email Communications<br /><ul><li>Purpose:
  25. 25. Weekly Email Communications informing and updating audience of the upcoming release of the enhanced Pulse Point and advanced Business Intelligence Platform.
  26. 26. Pulse Point Key Enhancements
  27. 27. Improved Performance
  28. 28. Streamlined User Interface
  29. 29. Business Intelligence
  30. 30. Audience:
  31. 31. General CSC Audience – focused messaging to the Pulse Point User Group, Sales Organization and Leadership
  32. 32. Email Communications:</li></li></ul><li>Pulse Point Upgrade Project: Paradigm Shift C3 Site <br /><ul><li>Purpose & Audience:
  33. 33. This is a "private - members only site" for all Pulse Point Upgrade Project Planning team and Data Administrators. This site will remain active beyond the Pulse Point Upgrade and function as a working site used by the Pulse Point Management team and Data Administrators to communicate information, presentations and documentation required to support sales (i.e. new user request form).
  34. 34. Content:
  35. 35. Pulse Point Upgrade Meeting
  36. 36. Pulse Point Presentations
  37. 37. Executive Steering Committee
  38. 38. Pulse Point Alpha Task Force
  39. 39. Content Creation (Responsibility):
  40. 40. videos, You Tube channel, banners, calendars</li></li></ul><li>Pulse Point Upgrade Project: Paradigm Shift C3 Site <br /><ul><li>Pulse Point Upgrade Paradigm Shift:
  41. 41. This is a task center for all Pulse Point Upgrade Project Planning team and Data Administrators.
  42. 42. Content:
  43. 43. Pulse Point Leadership Video Series
  44. 44. Pulse Point iPad “Launch Day” Giveaway
  45. 45. Pulse Point Training Sessions
  46. 46. Pulse Point iPad “Launch Day” Giveaway
  47. 47. Pulse Point - Positioning Statement
  48. 48. Content Creation (Responsibility):
  49. 49. videos, You Tube channel, banners, calendars</li></li></ul><li>Pulse Point Upgrade Project: Paradigm Shift C3 Site <br /><ul><li>Purpose & Audience:
  50. 50. This is a "private - members only site" for all Pulse Point Upgrade Project Planning team and Data Administrators. This site will remain active beyond the Pulse Point Upgrade and function as a working site used by the Pulse Point Management team and Data Administrators to communicate information, presentations and documentation required to support sales (i.e. new user request form).
  51. 51. Content:
  52. 52. Pulse Point Leadership Video Series
  53. 53. Pulse Point iPad “Launch Day” Giveaway
  54. 54. Pulse Point Training Sessions
  55. 55. Pulse Point iPad “Launch Day” Giveaway
  56. 56. Pulse Point - Positioning Statement
  57. 57. Content Creation (Responsibility):
  58. 58. videos, You Tube channel, banners, calendars</li></li></ul><li>THANK YOU<br />
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