German mittelstand (small and midsize companies, mostly) use a lot of 'uncommon common sense'.
Germany has a quarter of America’s population and yet has four times the net per capita exports. It is the world’s second largest exporter – right behind China and way ahead of the US – and has the world’s largest trade surplus (ahead of even China). The ‘secret’ to Germany’s success in the global marketplace is the German Mittelstand – small and medium sized businesses (mostly) that are family owned, small-town German roots and DOMINANT worldwide market shares in their niches.
The German Mittelstand thinks differently and do several things differently. Their circumstances have forced them to do things a particular way. All of those together have made them a potent group of companies that dominate niche markets worldwide. What can we learn from their Best Practices? What can we use to make ourselves even better? Just as the world comes to America to learn from us, we too can learn from the successful companies elsewhere – and become BETTER AMERICAN COMPANIES!
Could the American midmarket propel the American economy as the Mittelstand does in Germany? Absolutely! Can the American midmarket use some of the best practices of the Mittelstand to become much more successful? Absolutely!!
American SMBs can learn how German Mittelstand companies:
* Define Niches
* Find Markets
* Command Premium Pricing
* Invest in Customer Intimacy vs. Marketing
We have spent considerable time in Germany speaking to experts on the Mittelstand and leaders of Mittelstand companies. We have spoken with German government policy makers, researchers, academics, business group leaders, economic researchers and management consultants. Included in our Knowledge Center are videos and podcasts of interviews with numerous Mittelstand experts, articles and presentations on lessons from the Mittelstand. There are lessons to be learned from all across the globe, but when it comes to midsize companies, the German Mittelstand is one of the best group of companies to learn from.
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