Mobile MarketingIt’s changing how customers access your websites. Is your business ready? Andrea McFarlane Write Marketing Alex Atkinson CALAD media
In the near future, at least 5 billion people around the world will use some form of mobile device to download information, access knowledge and coach and teach each other. Prof Lynda Gratton Director, Future of Work Consortium September 2012
It’s estimated that more than 17 million people in the UK will go online using amobile in 2012. That number will rise to more than 20 million by 2015. eMarketer, April 2012
In the UK today...• 39% of the population now own a smartphone• 39% of smartphone owners access the internet via a mobile handset• 42% of smartphone owners use them to access social media sites• 71% of 16-24 year olds access the internet using a mobile phone• 11% of households own a tablet Ofcom, September 2012
So what?• There’s been an estimated 400% rise in mobile searches over the last 2 years• Your customers are accessing Google on their mobile to find your premises• Customers are using social media ‘check in’ tools to promote places they like• Customers are increasingly downloading apps to help them carry out specific activities – including making transactionsYet, nearly 46% of all business are still invisible through mobile search Source: T-mobile, July 2012
What does this mean for your business?• 16% of business owners surveyed had registered their business on Google Places• 14% of business owners have a Facebook page• 10% of small businesses ensure their name comes up in relevant online mobile searches• Only 13% of small business have made their websites mobile friendly Source: T-mobile, July 2012
What do you need to do to get ready?Mobile Ready? Yes NoCan you find your business using Google on your phone?Can you ‘check in’ to your business location using Facebook?Is your website easy to navigate on various smartphones andtablets?Is your business/website listed when you carry out a Googlesearch on your smartphone or tablet?Do you know how your potential and existing customers areusing mobile devices?
What about your website?• Check out if your website is mobile ready• If it’s not, contact your web designer or a mobile specialist to get mobile ready• Be clear what you want your mobile site to do: – What are your goals? How do they differ from your main website? – Do you want to carry out transactions? – What is the call to action?
What does the future hold? By the end of 2012, 16 UK cities –including Glasgow and Edinburgh - will have access to the new, superfast 4G network. Don’t get left behind!
For more information Mobile Marketing Social Media Gjhhh• SMS text marketing • Training• Mobile website design • 1:1 coaching• Mobile marketing audit • Account set-up• App development and • Marketing and content design planningContact:Alex Atkinson E-mail: firstname.lastname@example.org Tel: 07742 192515Andrea McFarlane E-mail: email@example.com Tel: 07833 776611