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This presentation asserts P&G's claim of "+10% quantity" was erroneous. This claim turns out to be inaccurate as outlined in this post which includes P&G's answer: ...

This presentation asserts P&G's claim of "+10% quantity" was erroneous. This claim turns out to be inaccurate as outlined in this post which includes P&G's answer:

http://blog.businessquests.com/2009/09/ariels-facts-and-figures.html

The case highlights the challenges of accuracy of materials published on the Internet and is a sobering reminder that journalistic investigation involving all parties concerned is an essential part of proper public information.

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