20081117 Bq Rationale Marketingx.0

560
-1

Published on

Quick highlights of a ten point rationale for adopting marketing x.0 practices.

Published in: Business, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
560
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

20081117 Bq Rationale Marketingx.0

  1. 1. rationale marketing x.0 for alex Papanastassiou Managing Partner BusinessQuests
  2. 2. rationale marketing x.0 for 1. Scarce attention and empowered customers <ul><li>Many-to-many, decentralized, point-to-point, bottom-up & top-down marcom </li></ul><ul><li>Interact, react, serve & don’t interrupt… ever! </li></ul><ul><li>Provide service & usefulness </li></ul>
  3. 3. rationale marketing x.0 for 2. Watch your market and listen carefully <ul><li>Learn, learn, learn </li></ul><ul><li>Identify unsatisfied needs </li></ul><ul><li>Enhance relevance of your offering </li></ul>
  4. 4. rationale marketing x.0 for 3. Share & contribute <ul><li>Give to & receive from the “ecosystem” </li></ul><ul><li>Make useful content available to journalists </li></ul><ul><li>Build positive image & goodwill </li></ul>
  5. 5. rationale marketing x.0 for 4. Make yourself heard effectively & affordably <ul><li>Become a credible source of targeted knowledge </li></ul><ul><li>State your beliefs and positions </li></ul><ul><li>Inform about your business progress </li></ul>
  6. 6. rationale marketing x.0 for 5. Engage with prospects and customers <ul><li>Develop conversations & networks </li></ul><ul><li>Gain promoters, friends & fans </li></ul><ul><li>Create conditions for a sale based on relationship & satisfaction of real need </li></ul>
  7. 7. rationale marketing x.0 for 6. Involve customers in product management <ul><li>Seek feedback & develop user groups </li></ul><ul><li>Make customers part of your success story </li></ul><ul><li>Tap the potential of “crowd-sourcing” </li></ul>
  8. 8. rationale marketing x.0 for 7. Improve your visibility online <ul><li>Improved “organic” visibility on search engines </li></ul><ul><li>Multiple “entry points” to your world </li></ul><ul><li>Interactions with different “tribes” </li></ul>
  9. 9. rationale marketing x.0 for 8. Move towards a more differentiated position <ul><li>Innovative marketing communications </li></ul><ul><li>Embracing the “open brave new world” </li></ul><ul><li>Agility in product development </li></ul>
  10. 10. rationale marketing x.0 for 9. Develop reputation as a professional <ul><li>Develop innovative ideas & provide thought leadership </li></ul><ul><li>Be proactive on industry’s hot issues </li></ul><ul><li>Develop shared resources like wikis </li></ul>
  11. 11. rationale marketing x.0 for 10. Enhance the service level to customers <ul><li>Enhanced customer support </li></ul><ul><li>Video-On-Demand training programs </li></ul><ul><li>Access to private & secured resources and knowledge base </li></ul>

×