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20081117 Bq Rationale Marketingx.0
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20081117 Bq Rationale Marketingx.0



Quick highlights of a ten point rationale for adopting marketing x.0 practices.

Quick highlights of a ten point rationale for adopting marketing x.0 practices.



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20081117 Bq Rationale Marketingx.0 20081117 Bq Rationale Marketingx.0 Presentation Transcript

  • rationale marketing x.0 for alex Papanastassiou Managing Partner BusinessQuests
  • rationale marketing x.0 for 1. Scarce attention and empowered customers
    • Many-to-many, decentralized, point-to-point, bottom-up & top-down marcom
    • Interact, react, serve & don’t interrupt… ever!
    • Provide service & usefulness
  • rationale marketing x.0 for 2. Watch your market and listen carefully
    • Learn, learn, learn
    • Identify unsatisfied needs
    • Enhance relevance of your offering
  • rationale marketing x.0 for 3. Share & contribute
    • Give to & receive from the “ecosystem”
    • Make useful content available to journalists
    • Build positive image & goodwill
  • rationale marketing x.0 for 4. Make yourself heard effectively & affordably
    • Become a credible source of targeted knowledge
    • State your beliefs and positions
    • Inform about your business progress
  • rationale marketing x.0 for 5. Engage with prospects and customers
    • Develop conversations & networks
    • Gain promoters, friends & fans
    • Create conditions for a sale based on relationship & satisfaction of real need
  • rationale marketing x.0 for 6. Involve customers in product management
    • Seek feedback & develop user groups
    • Make customers part of your success story
    • Tap the potential of “crowd-sourcing”
  • rationale marketing x.0 for 7. Improve your visibility online
    • Improved “organic” visibility on search engines
    • Multiple “entry points” to your world
    • Interactions with different “tribes”
  • rationale marketing x.0 for 8. Move towards a more differentiated position
    • Innovative marketing communications
    • Embracing the “open brave new world”
    • Agility in product development
  • rationale marketing x.0 for 9. Develop reputation as a professional
    • Develop innovative ideas & provide thought leadership
    • Be proactive on industry’s hot issues
    • Develop shared resources like wikis
  • rationale marketing x.0 for 10. Enhance the service level to customers
    • Enhanced customer support
    • Video-On-Demand training programs
    • Access to private & secured resources and knowledge base