• Save
20081117 Bq Rationale Marketingx.0
Upcoming SlideShare
Loading in...5
×
 

20081117 Bq Rationale Marketingx.0

on

  • 941 views

Quick highlights of a ten point rationale for adopting marketing x.0 practices.

Quick highlights of a ten point rationale for adopting marketing x.0 practices.

Statistics

Views

Total Views
941
Views on SlideShare
941
Embed Views
0

Actions

Likes
1
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

20081117 Bq Rationale Marketingx.0 20081117 Bq Rationale Marketingx.0 Presentation Transcript

  • rationale marketing x.0 for alex Papanastassiou Managing Partner BusinessQuests
  • rationale marketing x.0 for 1. Scarce attention and empowered customers
    • Many-to-many, decentralized, point-to-point, bottom-up & top-down marcom
    • Interact, react, serve & don’t interrupt… ever!
    • Provide service & usefulness
  • rationale marketing x.0 for 2. Watch your market and listen carefully
    • Learn, learn, learn
    • Identify unsatisfied needs
    • Enhance relevance of your offering
  • rationale marketing x.0 for 3. Share & contribute
    • Give to & receive from the “ecosystem”
    • Make useful content available to journalists
    • Build positive image & goodwill
  • rationale marketing x.0 for 4. Make yourself heard effectively & affordably
    • Become a credible source of targeted knowledge
    • State your beliefs and positions
    • Inform about your business progress
  • rationale marketing x.0 for 5. Engage with prospects and customers
    • Develop conversations & networks
    • Gain promoters, friends & fans
    • Create conditions for a sale based on relationship & satisfaction of real need
  • rationale marketing x.0 for 6. Involve customers in product management
    • Seek feedback & develop user groups
    • Make customers part of your success story
    • Tap the potential of “crowd-sourcing”
  • rationale marketing x.0 for 7. Improve your visibility online
    • Improved “organic” visibility on search engines
    • Multiple “entry points” to your world
    • Interactions with different “tribes”
  • rationale marketing x.0 for 8. Move towards a more differentiated position
    • Innovative marketing communications
    • Embracing the “open brave new world”
    • Agility in product development
  • rationale marketing x.0 for 9. Develop reputation as a professional
    • Develop innovative ideas & provide thought leadership
    • Be proactive on industry’s hot issues
    • Develop shared resources like wikis
  • rationale marketing x.0 for 10. Enhance the service level to customers
    • Enhanced customer support
    • Video-On-Demand training programs
    • Access to private & secured resources and knowledge base