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Developing a successful small business marketing plan
 

Developing a successful small business marketing plan

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The importance of strategically marketing your business cannot be overstated. Find out how you can create value for your clients, improve your brand, retain existing customers, attract new customers ...

The importance of strategically marketing your business cannot be overstated. Find out how you can create value for your clients, improve your brand, retain existing customers, attract new customers and ultimately increase the profitability of your business. Check out http://www.business-plan.co.za

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    Developing a successful small business marketing plan Developing a successful small business marketing plan Document Transcript

    • Developing a Successful Small Business Marketing PlanDeveloping ASuccessful SmallBusiness MarketingPlan
    • Developing a Successful Small Business Marketing PlanThe importance of strategically marketing your business cannotbe overstated. Find out how you can create value for your clients,improve your brand, retain existing customers, attract newcustomers and ultimately increase the profitability of yourbusiness. Click hereBefore settling on a marketing plan, know yourcustomer. A good strategy will target a specificcustomer base, those who view your product orservice as filling a need or solving a problem. Toadvertise effectively, a small business marketingplan needs to determine customer motivation inorder to expand your customer base and developrepeat customers. Identify what is special about yourproduct or service and build on that uniqueness.Watch industry trends for additional services orproducts that may be of interest to your clients.Direct response advertising allows a business tomeasure responses. Its a sales strategy that
    • Developing a Successful Small Business Marketing Planrequires an action for the customer to receive adiscount, free gift, or free information. Use thisinformation to build on effective advertising methods,and eliminate the ineffective methods. Set anexpiration date on your special offer to encourageprompt action. Direct response can be built intoalmost any advertising method.Phone books, magazines, and daily and weeklynewspapers are advertising tools that take amessage into a lot of homes. Circulars printed for aspecific community are a good choice for a smallbusiness providing a personal and local service. Adda coupon, or a code that a caller or online buyermust enter to qualify for a limited time offer. Now youcan measure the effectiveness and the efficiency ofyour advertising strategy.
    • Developing a Successful Small Business Marketing PlanThe internet is a powerful marketing tool that can beglobal. Websites and social media sites likeFacebook and Twitter are used by millions everysecond of the day. When a customer visits yourwebsite, elicit an immediate response with a link toclick on, or a code to input, to receive a time limitedoffer for a free gift, or a discount on a purchase.Telemarketing, radio advertising, and cable TV areadvertising strategies that reach thousands ofpotential customers. To track the efficiency of atelemarketing program, the call should set up a salesappointment or ask for a purchase decision. Radioand TV advertising can require the customer to givethe call letters of the station to receive a specialoffer. Infomercials reach a large audience withdemonstrations that stimulate desire. Add a speciallimited time offer for a quick response.
    • Developing a Successful Small Business Marketing PlanOffer your customers discounted services forreferring new customers. Remind them by leavingextra business cards and fliers they can pass on tofriends, neighbors, and coworkers. Cross advertisewith businesses offering related services. Let themleave brochures marketing their services that youpass on to your clients and ask them to do the samefor you. With a coupon included in the brochure youencourage quick action and can track responses.Track the effectiveness of your direct mailadvertising by including a coupon, or list a phonenumber with a code the caller provides. The codeshould identify to what advertisement the caller isresponding. Catalogs can print a code to berequested when placing an order. Your customer ismost likely to include the code in their order if a
    • Developing a Successful Small Business Marketing Planspecial offer is attached. Use this information to trackcustomers preferred media for obtaining information.Clear and concise advertisement focuses on theneeds and wants of the customer. Solve a problemand create desire. Keep abreast of market trendsand price your service or product competitively. Aneffective small business marketing plan uses directresponse methods that allow the business to qualifyand quantify the responses to their advertisingstrategy. With this information define and target yourcustomer base. Expand your customer base whilespending your advertising dollars wisely.The importance of strategically marketing your business cannotbe overstated. Find out how you can create value for your clients,improve your brand, retain existing customers, attract newcustomers and ultimately increase the profitability of yourbusiness. Click here
    • Developing a Successful Small Business Marketing PlanRolando Valdes operates a successful Miami small business marketing consulting business andresides in Florida, USA. For more details visit his site at: http://www.rgvcomputerconsulting.com/to learn more.Article Source:http://EzineArticles.com/?expert=Rolando_Valdes