Can you use SWOT analysis for an SEO business?
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Can you use SWOT analysis for an SEO business?

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Strategically analyze your business. Find out what your strengths, weaknesses, opportunities and threats are. Increase your strengths, minimize your weaknesses, exploit your opportunities and avoid ...

Strategically analyze your business. Find out what your strengths, weaknesses, opportunities and threats are. Increase your strengths, minimize your weaknesses, exploit your opportunities and avoid the threats. Check out: http://www.business-plan.co.za

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Can you use SWOT analysis for an SEO business? Can you use SWOT analysis for an SEO business? Document Transcript

  • Can You Use SWOT Analysis For an SEO Campaign SWOT AnalysisCan You Use SWOTAnalysis For an SEO Campaign?
  • Can You Use SWOT Analysis For an SEO Campaign SWOT Analysis Strategically analyze your business. Find out what your strengths, weaknesses, opportunities and threats are. Increase your strengths, minimize your weaknesses, exploit your opportunities and avoid the threats. Click hereEvery business owner and company boss will know the importance ofcarrying out a SWOT analysis for any new product they might belaunching or a new campaign they might be starting. A SWOT analysiscan also be very good for starting a SEO campaign when you are inthe planning and early stages, as a really good SWOT analysis can beused to set down some really useful guidelines and input for the newcampaign.So, what does SWOT mean or stand for?S = Strengths - This is a list of the strengths or areas that you identifyas key points that your website is strong regarding.W = Weaknesses - This can be quite hard but you have to be honestto yourself and write down the weaknesses that you feel the websiteor company may well have. This is important as it can then allow you
  • Can You Use SWOT Analysis For an SEO Campaign SWOT Analysisto spot these in the early days and try to eliminate any weakness youmight have.O = Opportunities - What opportunities do you think your website hascompared to your major competitors. Do you have much better SEO?Can you organise CPC in a much more efficient way? It is vital tomake sure you spot the opportunities that you feel your website isopening up.T = Threats - Look at your major rivals and work out how theythreaten you. It might be due to the website age, or maybe they havea much better web design than you. By looking at the threats you canmake sure your website takes these into consideration allowing you tomake sure you can also be as good.A SWOT analysis can be used for an SEO campaign; in fact, it is areally good idea to look at doing one for any new campaign that youmay be beginning for your new website or re-launched companyoffering. The analysis you will walk away with after completing one ofthese simple and quick studies can be imperative to helping you plan
  • Can You Use SWOT Analysis For an SEO Campaign SWOT Analysisa medium to long term campaign to focus your SEO efforts in moreefficient and worthwhile manner.Lets take a new website we might be setting up which will be sellingtoys and games for children. The trouble is, there are a few majorcompetitors already in the market, but luckily, we know that most ofthem are not using SEO to their advantage, have badly optimised sitesand do not quite understand how to efficiently make use of a CPCcampaign. We can use a SWOT analysis to have a look at what weneed to do and take into consideration when it comes to our SEOcampaign and how we need to go about things to make it work.When we have finished, our SWOT analysis would look like somethingbelow.Strengths - Fully optimised website, Good knowledge of CPC, Differentproduct ranges, Ecommerce website, Own control of discounts, Willbe implementing SEO campaigns, Know how to use Social Media
  • Can You Use SWOT Analysis For an SEO Campaign SWOT AnalysisWeaknesses - New website which will rank lower for the bigkeywords, less available stock due to a low start up budget, no realmarket share at the beginning, Less pages on the site due to lessproducts, No back links due to new websiteOpportunities - Most competitors have poorly optimised websites, Themajority of the other companies do not use CPC efficiently, Most havenot committed to any SEO campaigns,Threats - Large competitors who have been around for years willinitially index much stronger, Competitors able to have lower pricesdue the market share, Competitors able to control the prices of mostgoods,So, by looking at all of the information we have gathered above, wecan really begin to identify the areas that we need to build in to ourSEO campaign. A quick SWOT analysis might only take you half anhour or so, but if you can use this to help put procedures in place andidentify key areas you need to focus on or improve upon, it can reallyhelp when starting a SEO campaign for any new or existing website.
  • Can You Use SWOT Analysis For an SEO Campaign SWOT AnalysisIan Spencer works for Clear Web Services, a SEO Web Optimisation and WebDesign company serving the Forest Of Dean, Gloucestershire and South Wales.He has worked in the SEO and Internet Marketing world for many years, andworking in partnership with another company has launched the new SEObusiness.http://clearwebservices.com/ For More Information, please call 01594 835 857 oremail info@clearwebservices.comArticle Source:http://EzineArticles.com/?expert=Ian_D_Spencer