6 Ways Mobile Marketers Can Reach Their Audience


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6 Ways Mobile Marketers Can Reach Their Audience

  1. 1. 6 Ways Mobile Marketers Can Reach Their Audience in 2012 Through 2014 6 Ways Mobile Marketers Can Reach Their Audience in 2012 Through 2014Take This Opportunity To Dominate Almost Any Niche Market Simply By Tapping IntoThe Popularity Of An Ever-growing Revolution In Business.. The Mobile Medium! NowIncludes Extra Bonus Reports, Pro Video Home Study Course Plus Much More. ClickhereAspiring Mobile marketers are keenly watching the space for signs of convergence, forconsolidation among advertising platforms and for industry standards to emerge. In themeantime, more aggressive players are actively mining the mobile device revolution forincreased sales and mindshare.Here are 5 mobile channels that you can take advantage of if you belong to the "aspiring"marketer category.1. Mobile Display AdsMovie theatres and movie industry insiders have been religiously tracking studies that show that"avid movie-goers" use their mobile devices to get movie times and information "at the point ofdecision". Studies show that this category of movie goers are heavily influenced by mobiledisplay ads.To place similar ads, you should sign up with mobile ad networks like AdMob and Peerfly. Veryrecently, on the heels of their purchase of AdMob, Google announced the introduction of"location-aware" mobile display ads giving advertisers the geo-targeted mobile displayadvertising capability. Google has linked this capability with its "Pay-per-call" model so thatadvertisers only pay when prospects call in from the ad.
  2. 2. 6 Ways Mobile Marketers Can Reach Their Audience in 2012 Through 20142. SMS (Text message) MarketingThe SMS marketing category is still by far the most established of all the mobile marketingchannels. SMS stands for Short Message Service. SMS marketing campaigns generally workby using Common Short Codes - the four, five, or six-digit numbers that subscribers use to sendSMS messages in order to receive coupons, promotions, and other branded content.Research sponsored by neustar indicates that SMS-based campaigns achieve over a 90% opt-in rate, compared to 22.1% for email. There is no better channel for database generation today.SMS campaigns have demonstrated extraordinary pulling power when deployed in TVadvertising.3. Mobile Search AdvertisingMobile search is fast coming of age, and Google and Yahoo (in particular) are angling to be thedefault mobile search engine across mobile platforms. Currently, Google appears to have thelead in this area - because of their brand, and their default placement both on iPhones andGoogle Android-powered phones.Google offers advertisers a robust set of targeting options on AdWords, including targeting bymobile carrier or by operating system. Marketers can take advantage of mobile search to haveunprecedented access to consumers at the right "marketing moment".Highlighting the importance of this consumer segment, 54 percent of users who researchedonline and bought offline did so with their research on mobile devices (according to GooglesRetail Advertising blog). When you consider that a June 2010 report by Latitude Group that clickthrough rates are 200 percent higher on mobile vs PC searches within their client base, and "stillover 35% of searches on Smartphones do not contain sponsored listings", you probably realizethe opportunities in this area for marketers.4. In-App Advertising (or AppVertising - Ads within Applications)
  3. 3. 6 Ways Mobile Marketers Can Reach Their Audience in 2012 Through 2014Mobile apps are an increasingly significant advertising channel for marketers. Apples iPhoneApp Store now supports over 200,000 titles (and growing). Googles Android market has over40,000 titles (and climbing) among others who have joined the app market dash.Marketers may choose between working with ad networks to launch ads, or sponsoring appsdirectly. Some of the advertising format options include using links, banners, and clickableimages (like logos) to deliver messaging to consumers who have proven willing to endureadvertising - in exchange for keeping most apps at 99 cents or free pricing. The promise oflocally-targeted app advertising only adds to the possibilities.5. MMS (Multimedia Message Service) and Mobile VideoAlthough adoption has been hampered due to the complexity of the mobile ecosystem, thediversity of carrier networks, and mobile platforms, research in the automotive industry hasshown that rich media ads resulted in double the click through rates of banner ads in controlledtesting.Although Ad-supported mobile video is still a very small market ($35.1 million dollars in 2010 pereMarketer), it is projected to grow at a 60 percent compound rate between 2009 and 2014.Aggressive marketers targeting the young male consumer category may find it worthexperimenting here.6. Mobile Social Gaming & Networking Ever since Mobile Game Town, a social gaming network,ballooned to over 10 million users, with more traffic than Yahoo.com, and over $200 milliondollars in annual revenues, analysts and industry watchers have excitedly waited for otherbreakout hits to emerge in this space.UK-based Flirtomatic, a location-based "social flirting" site has also seen a lot of growth and hasdeveloped a model that earns revenue from 15 percent of its subscriber base.Conclusion
  4. 4. 6 Ways Mobile Marketers Can Reach Their Audience in 2012 Through 2014If you have been putting off your first foray into mobile marketing, now is the time to launch anearnest marketing effort in this space. For marketers, who decide to take the leap, your targetobjectives can be:Learn how to build targeted lists of mobile usersWork out offers and campaigns that resonateCraft synergy between mobile, internet and other marketing channelsWhether your organization is a national brand, a local establishment or an institution, there ismost assuredly a place in mobile marketing for you.Gogo Erekosima, The Small Business Digital Coach is the CEO and Lead strategist at Idea AgeConsulting - a Digital Marketing Consulting firm that promises to grow your small business by24% or more in 24 weeks or less using their customized Business Growth Action MAPS.Sign up today for a Marketing Opportunity Analysis. This consulting module uncovers strategicmarketing and business growth opportunities. This Consulting Package is valued at over $1500dollars.Article Source:http://EzineArticles.com/?expert=Gogo_Erekosima