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5 Reasons Why Small Business Marketing Plans Should Focus on The Internet                          Small Business Marketin...
5 Reasons Why Small Business Marketing Plans Should Focus on The Internet                                  Small Business ...
5 Reasons Why Small Business Marketing Plans Should Focus on The Internet                               Small Business Mar...
5 Reasons Why Small Business Marketing Plans Should Focus on The Internet                               Small Business Mar...
5 Reasons Why Small Business Marketing Plans Should Focus on The Internet                                Small Business Ma...
5 Reasons Why Small Business Marketing Plans Should Focus on The Internet                               Small Business Mar...
5 Reasons Why Small Business Marketing Plans Should Focus on The Internet                                Small Business Ma...
5 Reasons Why Small Business Marketing Plans Should Focus on The Internet                                    Small Busines...
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5 reasons small business marketing plans should focus on

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The importance of strategically marketing your business cannot be overstated. Find out how you can create value for your clients, improve your brand, retain existing customers, attract new customers and ultimately increase the profitability of your business. Check out http://www.business-plan.co.za

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Transcript of "5 reasons small business marketing plans should focus on "

  1. 1. 5 Reasons Why Small Business Marketing Plans Should Focus on The Internet Small Business Marketing5 Reasons SmallBusiness MarketingPlans Should Focuson the Internet 1
  2. 2. 5 Reasons Why Small Business Marketing Plans Should Focus on The Internet Small Business MarketingThe importance of strategically marketing your business cannotbe overstated. Find out how you can create value for your clients,improve your brand, retain existing customers, attract newcustomers and ultimately increase the profitability of yourbusiness. Click hereWhen you start a small business you need to planyour marketing very carefully. Money is always tightand you need to build awareness quickly. For thisthe internet is ideal. Before you finalise your smallbusiness marketing plan, please consider thesepoints:Getting a website is easy, and cost effective: Thecost of setting up a website is currently very low.Even if you choose to get your websiteprofessionally designed it will still in up being veryaffordable. This website will then act as the centralpoint to which you will direct all your marketing 2
  3. 3. 5 Reasons Why Small Business Marketing Plans Should Focus on The Internet Small Business Marketingchannels. It used to be that small businesses wouldsimply put in an ad in the yellow pages every year.With a website you get the same sort of exposureexcept that you are easier to find and it providesyou with much better value. At the end of the yearyour website wont end up in the bin, the yellowpages will. A website should, without doubt, be partof every new small business marketing plan.Move with the times: People use the internet now.Whether you like it or not, the internet is howpeople find products and services. With devices likeintelligent mobile phones, the iPad and netbookspeople will even do this on the move. To stand anychance of people coming to you, you need to havean online presence. If you arent online, as far as alot of people will be concerned, you dont exist. 3
  4. 4. 5 Reasons Why Small Business Marketing Plans Should Focus on The Internet Small Business MarketingInternet marketing neednt be hard or expensive: Alot of people get put off by the perceived cost andcomplexity of SEO (search engine optimisation).True, in order to get the most out of your businesswebsite you need to do some sort of search engineoptimisation, but it doesnt have to be complicatedor costly. Your small business marketing plan shouldidentify specific keywords that you feel are mostvaluable and then target them. A great way to makesure you keep costs and effort down whilstaccurately targeting customers is to target longtailkeywords. For example, if you were a high qualityflorist in Bristol, rather than targeting the popularsearch florists, you might just target florists inBristol, or even high quality florists in Bristol. Thesewords are likely to have much less competition and 4
  5. 5. 5 Reasons Why Small Business Marketing Plans Should Focus on The Internet Small Business Marketingwill bring you visitors that are looking for exactlywhat you offer.The Internet is instant: as the internet evolves,things happen more quickly. People keep in touchevery minute of every day through variouspublishing channels. Businesses have been quick torecognise the benefits of these channels to keepingin touch with their customers. Using social medialike blogs, Twitter, Facebook and others to keep intouch with existing or prospective customers ischeap, easy and very effective.The Future of the Internet: all of these reasons touse the internet will only become more pronouncedover the coming years. The internet is the mosteffective marketing tool and should play a majorpart in any small business marketing plan. In thefuture, with developments like Google Instant, 5
  6. 6. 5 Reasons Why Small Business Marketing Plans Should Focus on The Internet Small Business Marketinggetting your share of the market through theinternet should get more affordable and practical.Without a website, you wont be able to takeadvantage at all.The internet offers a cheap and easy way to buildawareness and tell people what you have to offer,whatever your business. It should form the biggestpart of any small business marketing plan. Thoughmost of it will seem too complicated, this is oftenjust an illusion. If you put well informed content onyour website and in other key places on the internetyou will soon find that your traffic is building andyour search engine rankings are rising. 6
  7. 7. 5 Reasons Why Small Business Marketing Plans Should Focus on The Internet Small Business MarketingOne of the best ways to quickly build your onlinepresence and improve your search engine rankingsis to publish quality content around the internet.The importance of strategically marketing your business cannotbe overstated. Find out how you can create value for your clients,improve your brand, retain existing customers, attract newcustomers and ultimately increase the profitability of yourbusiness. Click here 7
  8. 8. 5 Reasons Why Small Business Marketing Plans Should Focus on The Internet Small Business MarketingTom Pearson is a professional writer who specialises in writing, researching, optimisingand publishing quality SEO articles, web content, blogs and press releases forbusinesses of all sizes. Content is, and will remain, the most powerful internetmarketing tool around, and it isnt expensive. For more information please have a lookat the affordable writing services he can offer your business. Alternatively, to learnmore about how you can use content to give your business a boost visit his copywritingblog.Article Source:http://EzineArticles.com/?expert=Tom_Pearson 8

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